To finally conclude 2012 in a special recap, we have selected some of the best articles which have been featured on Branding Magazine and which our readers found helpful and interesting. Enjoy!
Year 2012 was indeed a good year for the industry with lots of quality content created in all spheres. This time we focus on packaging that made 2012 an astonishing year and a sight for sore eyes. The 2012 Pentawards were dominated by Coca-Cola and also showed us that minimal design works as good as
Instagram has made a huge impact on the social Web in 2012. Its hybrid integration capabilities with both Facebook and Twitter make it perfect for visual brand engagement. Some major brands have been early to adopt this digital marketing platform, giving them an extension to their social reach and facilitating customer relationships through the use
After the recent big launch of Facebook Timeline for pages, we have decided to round up the Top 10 brands that take the full advantage of the new platform. For those of you that are not familiar with what the brand pages’ Timeline does, a quick recap follows. It is basically the same thing as
Fortune Magazine and the Hay Group submitted a report card on the most admired brands of 2012. Starting with approximately 1,400 brands, they sorted them by industry and selected the 15 largest for each international industry and the 10 largest for each U.S. industry, and finally surveyed a total of 698 brands from 32 countries. The
Bing’s search roundup was announced in Redmond, Washington, in Microsoft’s headquarters yesterday. After analyzing billions of search queries, experts at Bing have concluded a list of most popular searches in 2011. According to the list, rising stars, celebrity weddings, intense trials and natural disasters have been occupying the minds of people around the world this
Steve Jobs presents the Macintosh to the world. Ridley Scott’s famous 1984 commercial for the original Macintosh. One of the very intelligent decisions of Steve Jobs – make partnership with Microsoft and have Microsoft commit to producing software for the Macintosh. The first iMac introduction. It was designed by Jonathan Ive. iMac was modern and affordable.