An American Coffee Company in Paris - Starbucks Rebrands French Stores

An American Coffee Company in Paris – Starbucks Rebrands French Stores

In addition to a rebranding strategy that included revamping the iconic Starbucks logo just over one year ago, the company is also planning a multimillion dollar overhaul of its European stores in an effort to boost sales in the region. Although the franchise has been wildly successful in the U.S. and performs well in Asia, Read more

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