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2014 Is the Year of Sport

I don’t know about you, but I can’t wait for the year of sport that will be 2014. It’s any marketer’s dream and brings boundless opportunities for brands, whether officially or unofficially linked to the Sochi 2014 Winter Olympics, 2014 FIFA World Cup Brazil and Glasgow 2014 Commonwealth Games. It will be the year of Read more

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Louis Vuitton Interpreting Muhammad Ali’s Words

It’s seems that Louis Vuitton’s commitment towards sport is bigger than we thought. In these times of new Olympic champions, LV is reminding us of one of the greatest athletes of all time with its latest campaign dedicated to the legendary icon of boxing – Muhammad Ali. The brand has revealed two short films, “Dream” and “Word” directed by Yasiin Bey, aka Mos Read more

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Find Your Greatness With Nike

While all attention is directed to stars of Olympic Games 2012, Nike is celebrating the greatness of ordinary, everyday athletes. By presenting its latest “Find Your Greatness” campaign, Nike is trying once again to encourage the goodwill, courage and sport commitment. Besides many Nike’s inspiring campaigns, this one came just in time to remind us Read more

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Nike Celebrates 40 Years of Women in Sport

Celebrating female athletes on Title IX’s 40th anniversary, Nike has decided to encourage once again using its society and social impact. Showing respect for the female engagement in sport, the brand has released a new video entitled Voices, created by advertising agency Wieden + Kennedy. The Education Amendments which provide sports achievements for both genders Read more

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Healthy Is The New Beautiful: Pantene Supports The 2012 Olympic Games

Pantene, one of world’s leading haircare brands, has launched an exciting new campaign by introducing the world’s 11 most successful female athletes as new health and beauty ambassadors. This campaign “Healthy Is The New Beautiful” is a significant step, considering the fact that it is the first global marketing campaign to support the Olympic Games Read more

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Nike #makeitcount London Exhibition

Preparing for the 2012 Olympic Games, Nike is working on its #MakeItCount campaign by hosting a photo exhibition. It is held in Nike 1948 London space by presenting the work of photographer Adam Hinton. The exhibition consists of U.K. athletes’ portraits, from footballer Rio Ferdinand, cyclist Mark Cavendish to the long distance runner Paula Radcliffe. Every portrait Read more

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Nike #makeitcount Product Is Coming!

Welcome to the Nike+ 2012.  Remember to #makeitcount! This year Nike brand is working on its new #makeitcount campaign as a Twitter project which should be launched today (19 Jan, 2012). As part of the promotion, Nike has presented its latest video which announces the release of a brand new ‘revolutionary’ product. This project is ‘designed Read more

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10 Years Of Nike SB

Nike has produced its first skateboarding line 10 years ago when no one could have guessed how much skate culture will be developed. In that time Nike has signed its first skateboarding athletes line and launched Nike SB that led the charge of technological innovation of skateboarding footwear. For these business ventures Nike has set up its new standards like: durability, breathability, Read more

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Asics Supporting NY Marathon

On Sunday morning 45,000 people will try to run 26.2 mile at ING New York City Marathon. Official sponsor, Sport brand Asics use this event to support all competitors and make it’s digital campaign. This week Asics taken over the subway because it’s closest MTA stop to where runners will pick their T-shirts and numbers. So Read more

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The Adidas miCoach Speed Cell

Adidas presented its new product, The Adidas miCoach Speed Cell. This device is usually used by professional athletes, but from now on every amateur will feel like pro. With this small device you can measure your athletic performances by recording your average speed, number of sprints, stride during play, distance at high intensity levels, maximum Read more

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