Where Will Google+ Be in 2050?

Where Will Google+ Be in 2050?

Why did the giants social site flunk? Made a wrong move, maybe two? Check out this hypothetical father-son conversation in the year 2050 as they reminisce of what Google once was and how did it compare to other social media sites. Image: browsermedia.com The best explanation can be found in this part of the dialogue: Son: “Why weren’t Read more

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‘Self-Image,’ Trust & Security,’ Rapidly Eroding Post IPO

Facebook Fan Loyalty Falls From First to Fourth Place in Brand Keys Customer Loyalty Engagement Index According to a recent update to the Social Networking Category of Brand Keys Customer Loyalty Engagement Index, the IPO has caused the Facebook brand to lose consumer engagement and loyalty – the ultimate leading-indicator of profitability – a 7% Read more

Nautica Thanks its Fans Through Millionth Facebook Fan Appreciation Video

Nautica Thanks its Fans Through Millionth Facebook Fan Appreciation Video

Celebrating the Facebook milestone of one million “likes” has become somewhat of a trend for socially engaged brands. Instead of using it as an opportunity to tout new merchandise or celebrate their history, Nautica, the US based apparel brand, used it to simply thank their fans through a nostalgic, warm-hearted look at a collection of Nautica super-fans and their Read more

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FTSE 100 Social Media Use

This month we ran our second annual look at the social behaviour of the FTSE 100 companies listed on the London Stock Exchange. We were really keen to know which social platforms were being used to shape corporate reputation and also what had changed over the last 12 months. Here’s a quick snap-shot of the Read more

General Motors Decides to Pull Out of 2013 Super Bowl Ad Campaign

General Motors Decides to Pull Out of 2013 Super Bowl Ad Campaign

General Motors’ Chief Marketing Officer, Joel Ewanick, upset the public with serious claims that this company will not be a part of the advertising campaign on 2013 Super Bowl. It is a big question why did GM’s top management decided to make a decision like this, knowing that this single event is the world’s biggest Read more

Facebook Marketing for Big Brands [Infographic]

Facebook Marketing for Big Brands [Infographic]

Check out this great infographic by Socialbakers that shows global brands engagement with users, social growth and their rank among top countries on Facebook. Coca-Cola still leads with their number of fans, but Starbucks has the biggest user engagement worldwide. Interesting to see that in Germany, only McDonald’s has a significant number of fans and feedback. Read more

Pouring Beer in a Cup has Never Been More Social

Pouring Beer in a Cup Has Never Been More Social

Adweek wrote very nicely: QR codes have been exhibiting an uncharacteristic characteristic lately—they’ve been not sucking as much – and I agree. I guess when you think about it, there could be very creative ways to use QR codes, and a lot more brands using them that way. And if you find a use for your QR Read more

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Customer Service: Do Marketers Need to Be Involved? It’s Not Their Job

I recently ordered some notice boards from Ikea online shop. The ordering process was quick, they arrived promptly but were damaged. After time online, web chat, phone calls,  I finally ended up driving from my home in South West London to North London to my nearest store and taking them back. I hadn’t visited this Read more

Top Internet IPOs in the Last 10 years - Facebook no

Top Internet IPOs in the Last 10 years – Facebook no.1?

The recent Facebook IPO announcement in February still has everybody on standby, since it is to become the biggest Internet-related IPO on record. The numbers really speak for themselves here, but there is one really interesting thing: there are more negative (6) than positive (3) stock performances of companies after the IPO date. How will Facebook score and Read more

Panasonic's First Ever EVOLTA Batteries Global Facebook Campaign

Panasonic’s First-Ever Global Facebook Campaign for EVOLTA Batteries

Since their “Share The Passion” global Olympic campaign, Panasonic hasn’t been active much in the social media campaigns field. Recently, they’ve changed their minds, though, as time has come to raise global awareness of their new product – the EVOLTA batteries. The EVOLTA brand name is derived from the words “Evolution” and “Voltage”, and comes Read more

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