Be-Aware as Hotels Take the Lead in the Millennial Race

Carlson Rezidor Hotel Group, the parent company of Radisson announced that they would be spending $140 million to launch a new brand catering specifically to millennials. The new brand will simply be called Red; however, the plethora of choices offered will be more reminiscent of a kaleidoscope of colors. The sub-brand will showcase a modern Read more


Virgin Atlantic Launches A Branded Lip Gloss

We could expect a lot of different business undertaking from Virgin company, but never a Virgin Atlantic lip gloss line. A guess is that this was a missing part besides all Virgin’s core business areas. It’s just a one color lip gloss, called Upper Class Red, in their signature red color. It seems that the whole idea Read more


Coca-Cola Launches Red ‘Arctic Home’ Cans And Joins (RED)

Coca-Cola has certainly done a lot this year to help save its valuable mascot, the polar bear, and its habitat with continuous campaigning. Earlier in December, a limited-edition white coke can was released in order to contribute to the polar bear conservation effort during winter season and help save the endangered animals from extinction. The white cans Read more


Starbucks Joins The Battle Against Aids With (RED)

For the fourth year, Starbucks is partnering with (RED)™ to raise awareness on World AIDS Day. For every handcrafted beverage that is sold at participating locations in the U.S. and Canada, the brand will donate five cents U.S. to the Global Fund to help eliminate HIV/AIDS in Africa. On World AIDS Day, customers can enjoy Starbucks seasonal Read more

Coca-Cola Red - Branding Magazine

Coca-Cola Brand Joins (RED) To Help Eliminate AIDS

The Coca-Cola Company announced a multi-year partnership with (RED) to raise awareness and money for the Global Fund’s efforts to virtually eliminate mother-to-child transmission of HIV by 2015. The partnership includes an initial commitment of more than $5 million USD from The Coca-ColaCompany over the next four years. This commitment will fund marketing awareness campaigns activated through global Coca-Cola music Read more


The Expectation Of Pleasure Ad From Campari

Campari, which portrays the image of sophistication in its drink, has launched its new ad campaign ‘The Expectation’ (‘L’attesa’). The notion that expectation of pleasure is itself a pleasure is the idea of this ad as well as the tagline. The ad is most interesting and incorporates the 18th century – a time of fancy dress Read more