Grey London’s Global Creative Director Speaks on Puma’s Branding of Youth Expression

If you like dancing, then you will love Puma’s new online campaign. To launch Sync, the new Puma fragrance for him and her, Puma and Grey London set out on an ambitious mission – to reinvent messaging via dancing. To do so, they collaborated with DJ/producer Dre Skull and 25 of the best freestyle dancers Read more


PUMA Gears Up for London 2012, Announces PUMA YARD

The London 2012 Olympic Games are simply becoming a mecca for big brands and it’s no wonder that a vast majority of them are focusing all their marketing strategies to develop a more creative solution in order to be noticed. For this occasion, PUMA has announced that it will transform a part of the Old Read more


Quick Talk With Ryan Eckel, Head of Marketing (EEMEA) at PUMA

Branding Magazine: Ryan, can you tell us more about your beginnings at PUMA?   Ryan Eckel: I started at PUMA almost 10 years ago as a Global Strategic Planner, and in that role I spent a lot of time looking at how PUMA could continue to grow and expand the brand without diluting our overall Read more


Puma Is Offering Us A Choice

For all of you who have forgotten how it feels living the life, PUMA’s latest campaign dubbed PUMA Social is here to remind you with its dedication – Here’s To the After Hours Athlete. The video entitled Live Life, Don’t Watch It has for its goal to encourage us to get up and do things that create our lives and not live someone else’s which Read more

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Global Brands: The Marketing Kingdom – Event Summary

As most of you already know, Branding Magazine was the official marketing website for the royal event in Zagreb, Croatia – The Marketing Kingdom. We have covered the whole event live, tweeted and shared opinions about branding with delegates and speakers. The beginning of the conference was great. Shiny lights, lasers, music, everything was done Read more


PUMA & Alexander McQueen 2012

Since 2009 PUMA and Alexander McQueen are successfully collaborating on various fashion collections. The latest product of their creative team is a new conceptual line of shoes that includes 10 different shoe designs. It’s a Spring/Summer 2012 collection called Dextral Mid, inspired by McQueen’s ‘Fight or Flight’ theme. The shoes artistic eagle print has already Read more


Popular Fashion Brands To Eliminate Toxic Supstances By 2020

Greenpeace has announced that it welcomes the new ‘Joint Roadmap’ published by international clothing companies Adidas, H&M, Nike and Puma, as an important step towards the elimination of all releases of hazardous substances from the brands’ supply chains and products by 2020. Greenpeace also welcomed moves by fast-fashion retailer C&A and Chinese sportswear brand Li-Ning, Read more

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PUMA.Creative Unveils HOME OCEANS Documentary Film Short

PUMA.Creative has unveiled the environmental documentary film short HOME OCEANS, as part of its larger ocean preservation education campaign. The never-before-seen short film is from Yann Arthus-Bertrand, the director of the visually-stunning environmental documentary, HOME.  The 10-minute HOME OCEANS highlights marine issues of:  rising floodwaters, the depletion of sea mammals and sea birds, changes to ecosystems, coral reefs and much more. Read more

Featured Green

Cleaning Of Our Toxic Closet!

It’s seems that most of the clothes and shoes we buy and wear is toxic! After Greenpeace made a report about dangerous chemicals in China rivers water, Adidas, Puma and Nike were first companies to be accused, but of course with a reason because that things are known for years. Besides these three companies there’s one Read more