Pepsi Max ‘Genius’ Campaign Featuring Drone Football

A twist on something familiar, an unusual combination of the usual passions is what defines genius. That is the message of Pepsi Max’s first world-wide marketing campaign, appropriately named “Genius.” The campaign kicks off with “Drone Football,” a high-tech take on an everyday 5 side football match between friends. Kristin Patrick, Senior Vice President and Chief Marketing Read more


6 Awesome Brands That Crowdsourced in 2013

Crowdsourcing has become a hot topic lately, as we see big brands getting in on the action! Many are coming to see crowdsourcing as a hot marketing avenue, capable of bringing in new fans and driving brand awareness on a national, or even global stage. Take a look at some of the world’s most well-known Read more


Pepsi “Now Is What You Make It”

Client: Pepsi Advertising Agency: 180LA, USA Partner, Chief Creative Officer: William Gelner Managing Partner, Chairman: Chris Mendola Creative Directors: Dave Horton, Matthew Woodhams-Roberts Associate Creative Director / Copywriter: Jason Rappaport Associate Creative Director / Art Director: Mike Bokman Copywriter: Joe Beutel Art Director: Jaclyn Kritch Head of Production: Natasha Wellesley Executive Producer, Producer: Erin Goodsell Read more


Pepsi Max & Jeff Gordon “Test Drive 2″

Client: PepsiMAX Agency: Davie Brown Entertainment / The Marketing Arm Read more


How Has the Pepsi Brand Evolved Over the Last 100 Years?

On a blisteringly hot summer’s day, nothing could be more mouth-watering than that crisp mouthful of thirst-quenching delicious goodness found in a cool can in the fridge. Condensation droplets drip down the red, white and blue logo that has become forged into the subconscious of the public for several years since the recognisable symbol came Read more


Pepsi Trades “Likes” for Cans

The Facebook “like” fever is very convenient for advertising campaigns because not only is social media taking over, but it is also creating a free advertising market within itself. With regards to this, Pepsi‘s latest campaign requires you to “like” the brand on Facebook in order to be rewarded with free pop on the spot. Read more

Diet Pepsi Invites Fans to Sip in Style With New Limited Edition Can

Diet Pepsi Invites Fans to Sip in Style With New Limited Edition Can

While Pepsi will soon be available in new and refreshed bottles all around the U.S., Diet Pepsi will be found in new limited edition cans. The brand teamed up with one of the faces of the HGTV home design channel, interior designer Vern Yip, to launch limited edition mini cans, thus continuing Diet Pepsi’s Love Read more

Pepsi Launching Redesigned Bottles?

Pepsi Launches New Bottle Design

After 16 years, Pepsi will change its packaging design; 1997 was the last year Pepsi established its bottle shape and it wasn’t changed since. Now, following their “Live for now” positioning, the brand is changing its packaging to a more ‘playful’ and ‘youthful’ shape. Beside the new ‘swirled grip’, the biggest difference regarding the new Read more


Pepsi Breathes Life Into Crowdsourcing During Super Bowl Halftime

Crowdsourcing is debatable. There are those who believe it to be an extension of creativity, an opportunity for commoners to equate their powers with industry leaders. Others argue it to be a powerful tool that must be applied with great sensibility. Just last week the Chief Creative Officer of Organic, David Bryant, told our very Read more