ABSOLUT Vodka - Taking the Limited Edition Bottle to the Extreme

ABSOLUT Vodka: Taking the Limited Edition Bottle to the Extreme

UPDATE: Check out the final result of this project here. ABSOLUT Vodka is taking ‘limited edition’ to the next level. The brand will distribute almost 4 million absolutely unique limited edition bottles, where every single one of them will be uniquely designed and individually numbered, and to do so, ABSOLUT had to re-engineer the whole Read more

PepsiCo Signs Exclusive Sponsorship Contract With Pittsburgh Steelers, Unveils Limited Edition Pepsi MAX Can

PepsiCo Signs Exclusive Sponsorship Contract With Pittsburgh Steelers, Unveils Limited Edition Pepsi MAX Can

Today, PepsiCo announced a multi-year sponsorship contract with the Pittsburgh Steelers. “We can’t wait to begin working closely with the Steelers, one of the NFL’s most iconic franchises, and be part of such a celebrated team with some of the league’s most passionate fans,” said PepsiCo North America Beverages Chief Marketing Officer Simon Lowden. “Our Read more

Jack Daniel's Launches new Limited Edition Bottle to Celebrate its 100 Year Old Medals

Jack Daniel’s Launches new Limited Edition Bottle to Celebrate its 100 Year Old Medals

Jack Daniel’s has released a new limited edition bottle that celebrates almost 100 years since the brand won two gold medals for its high standards in London in 1914 and 1915 – one for the quality and excellence of Jack’s time-honored charcoal mellowing process, and the other for the distinctively smooth taste of the Tennessee whiskey. The limited Read more

Coca-Cola Releases Limited Edition London Olympics Cans Dedicated to USA's Team

Coca-Cola Releases Limited Edition 2012 London Olympics Cans, The “Eight-Pack Of Athletes”

We’ve already seen the Australian version of the limited edition Coca-Cola Olympic bottles, but here is another Coca-Cola Olympic limited edition package – cans dedicated to team USA: The limited edition cans are called the Coca-Cola “Eight-Pack” and were designed by design studio Tucker Duckworth. They feature silhouettes of the “Eight-Pack” team, that includes sportsmen and woman such Read more


Chandon Unveils The American Summer Bottle

Chandon, a California based winery – subsidiary of  LVMH (Moët Hennessy – Louis Vuitton), has unveiled a limited edition bottle that will be retailed across the United States between June 1 and September 1. London’s Butterfly Cannon was the agency in charge for the design of the bottle, who took inspiration from the Memorial and Labor Read more

Bacardi Reveals Two New Rum Flavors And Bottles That React To Temperature

Bacardi Reveals Two New Exotic Rum Flavors and Their Bottles That React to Temperature

Bacardi has revealed two new exotic flavors of its rum in the U.S. market – Bacardi Wolf Berry (blueberry and wolfberry) and Bacardi Black Razz (raspberry and black sapote). Not only are the flavors ultimately exotic and quirky, and have never before been infused with rum, they also come in brand new packaging that features an unexpected twist. As Read more

Coca-Cola Rolls out Limited Edition 2012 Olympic Games Bottles

Coca-Cola Rolls Out Limited Edition 2012 Olympic Games Bottles

After many Olympic-related campaigns such as the Torch Relay, The Coca-Cola Beatbox and of course the global Move to the Beat campaign, Coca-Cola now rolled out two limited edition alluminium bottles in Australia, to commemorate the 2012 Olympics. The bottles will hit the market on June 8 and will be available through August in select licensed venues. Read more

Beck's Limited Edition Art Bottles

Beck’s Set to Launch Limited Edition Art Series Bottles Designed by Popular Artists

Beginning from May 7th through July 2012, Beck’s will launch a series of limited edition art bottles in the U.S., celebrating artists and art itself. The bottles are designed by singer M.I.A and artists Freegums, Geoff McFetridge, Bert Rodriguez, Willy Chyr and Aerosyn-Lex. Photo: Highsnobiety While M.I.A’s bottle is designed in her typical kitschy, colorful, Indian Read more

Sustainable Branded Beer Package - Heineken's Innovation Challenge

Sustainable Branded Beer Packaging: Heineken’s Innovation Challenge

It seems that brands are slowly shifting their strategy to develop more sustainable and Eco-friendly products. Yes, it is the oldest trick in marketing – label something as being ‘Eco-friendly’ and ‘green’ while carefully playing with terms such as ‘reduced usage xyz percent’, ‘energy friendly’ or ‘recyclable’ and people will slowly start growing special affection Read more

Heineken Future Bottle

Heineken Bottle Of The Future: WINNERS

Heineken’s 140th anniversary Limited Edition Design Challenge has its winners – Rodolfo Kusulas, an industrial design student and Lee Dunford, a freelance designer. The winners connected through more than 9,000 miles from Mexico to Australia. They were amongst six finalists that were given the chance to perfect their design and present it to the judging Read more