Day 67 - Olympic Torch Relay

Coca-Cola Makes the Olympic Games Shine to the Fullest

With the Opening Ceremony of the London 2012 Olympic Games about to begin, Coca-Cola demonstrated its influence and going beyond everyone’s expectations by showing that big ideas can become reality. The official campaign for the Olympics, Move to the Beat, provided fans of the brand with opportunities like: – Olympic Torch Relay – the opportunity Read more


Coca-Cola Pavilion For London Olympics

Pernilla&Asif, an architecture studio from London, was commissioned recently to design the Coca-Cola Olympic pavilion. The young duo, known for creating  installation art pieces and small, simple pavilions, took a huge step forward by accepting this corporate-driven challenge. The pavilion, by its scale and aesthetics does not resemble the studio’s previous work (at least according to Read more


Coca-Cola Launching Global Olympics Campaign

Coca-Cola is warming up for the 2012 Olympics held in London with a global integrated campaign called Move to the Beat, which will consist of a music anthem created by Grammy award-winning producer Mark Ronson and British vocalist Katy B. – “The campaign will demonstrate the 2012 Games and sport in general in a way to inspire young people around the world“, Read more