We’re all familiar with Samsung’s stellar line of products, but is their brand identity underwhelming? Aziz Farat, a designer based in the Netherlands, thinks so–and he’s come up with a project called “Rebranding Samsung.” His design takes Samsung’s many logos and consolidates them into one minimal “S” as the solution. What do you think? Should Samsung follow up Aziz?
Portland-based graphic designer Antonio Brasko has created a series of fun and very tastefully-designed Montana Spray cans, redesigned to be branded by various luxury fashion giants. Featuring well known logos and looks such as Chanel’s, YSL’s or Tiffany’s, Brasko’s BRANDALISM project combines two seemingly contradictory themes – street art and luxury. Source: Antonio Brasko/Behance
Samsung Founded: 1938 The vast changes made to Samsung’s logo reflect the staggering length of time they have been around. Samsung began life in 1938 as a trading company which made noodles and a wide range of dried seafood. Lee Byung-Chul (founder) named the company Samsung, which translates to 3 stars. His vision
The Academy Awards – also known as the Oscars – revealed a new logo design. The new logo has been in the making for two years now, since the organization thought it needed a new identity and a new design system that reflects their creativity. Now, with the help of agency 180LA, a new identity
After the buzz about Yahoo!’s redesign a few month a go, Yahoo!-owned Flickr may be quietly changing its logo to become more “Yahoo-friendly”. Supposedly, someone at The Logo Smith first noticed the redesign on some of Flickr’s pages, namely on its app. The difference between the old and new logo is that instead of the
To all those that say that bigger logos tend to increase your brand awareness and value, Andrew Wendling begs to differ. While we are all familiar with brands we know and how we perceive what they represent, we are not always aware of how the message that is being sent is affecting us. Certain colors and
Russian designer Ilya Kalimulin created a series of images representing entirely unexpected products by popular brands. What if Lipton made cigarettes or Google made simple games? SEE ALSO: The Greatest Brandversations It’s a bit weird looking at them, thinking what if these we real. An interesting and amusing take on brands, their visualizations and (their)
Korean designer Yun-Sik Hong has made a really neat animation consisting of 14 famous logos dating from the 20th century. SEE ALSO: The Role of the Logo in the Third Age of Branding The animation features the logos, their creators and the years they were made in, reminding us that good design is often timeless.
Branding has come a long way since its humble beginnings. I won’t attempt to put a date on said humble beginnings, for branding dates back thousands of years. It’s even said that evidence of advertising has been found amongst the Babylonians in 3,000 BC. When branding began is irrelevant now, in any case. What’s really
Why is the McDonald’s logo yellow and IBM’s logo blue? Is Starbucks’ famous green linked to its sustainable credentials? Why is Coca-Cola red when its product is dark black? And why did Microsoft choose to feature all four of these hues in it’s now iconic Windows logo? Omnipresent and discreetly influential, distinct colours impact our