attends the FIFA Executive Committee Meeting on October 20, 2011 in Zurich, Switzerland. During this third meeting of the year, held on two days, the FIFA Executive Committee will approve the match schedules for the FIFA Confederations Cup Brazil 2013 and the 2014 FIFA World Cup Brazil.

Are Brands Obligated to Take Part in the 2022 FIFA World Cup Qatar Moral Debate?

What are brands Adidas, Gazprom, Hyundai, Kia, McDonald’s, Budweiser, Coca-Cola and Visa to do over allegations of improper conduct in working conditions at the 2022 World Cup building sites in Qatar? With mounting pressure from the International Trade Union Confederation (ITUC), FIFA sponsors are being asked by a new campaign grouping to speak out about Read more

Weekly Ad Roundup — Grand Gestures from Hyundai, Turnt Mothers, and A 2002 Ford Taurus

Next time you want to make a grand gesture, maybe you should ask Hyundai to help you. A daughter wanted to send a message to her father up in space, so Hyundai created the largest tire track image, officially recognized by the Guinness World Record, that could be seen from space. Hefty doesn’t neglect the fact that Moms get Read more

hyundai-message-into-space-fi

Hyundai “A Message to Space”

Client: Hyundai Advertising Agency: Innocean Worldwide Creative Director: Gunny Park Art Directors: Youngill Jang, Yonghee Kim, Seoyeon Cho Copywriters: Jaeshik Seo, Mijin Lee Director: John Park Production: Planit, Duofilms Read more

hyundai-because-football-featimg
hyundai-elantra-nic-featimg

Hyundai Elantra “Nice”

Agency: Innocean, USA Client: Hyundai Director: Jim Jenkins Starring: Johnny Galecki Read more

hyundai-equus-model-hermes-featimg

Hyundai Releases the New Equus Model Designed by Hermès

The South Korean car manufacturer Hyundai, in cooperation with French luxury brand Hermès, presented a limited edition version of the Equus model during this year’s Seoul Auto Show. The ‘Equus Concept Vehicle’ is a modified limousine with a charming new interior and a few exterior changes guaranteed to take your breath away. If you are a Read more

Remember this December by "Riding" a Hyundai in the Middle of New York

Remember this December by “Riding” a Hyundai in the Middle of New York

In the heart of the Big Apple, New York’s Times Square, a place which is known as one of the most covered advertising spots in the world, through which more than one and a half million people passes by on a daily basis, Hyundai wrestles for the attention with all other big shots, where this Read more

hyundaihotel

Service Innovation Fueled by Hyundai’s Luxurious Hotel on Wheels

We’ve come along way as a civilization. We no longer simply pick our food from a boring menu – we list through a plethora of instagramed gourmet. We no longer stare at boring, motionless pictures to get product-wooed, rather we start up the dynamics to a advertising adventure with the touch of an iButton. We Read more

Hyundai's Hyper-Matrix Installation

Hyundai’s Hyper-Matrix Installation

Projection mapping is becoming a thing among brands like Virgin, Fiat and many more but Hyundai just set the bar way high. Created by Seoul based media arts group Jonpasang, Hyper-Matrix is an installation created for the Hyundai Motor Group Exhibition Pavilion in Korea, the 2012 Yeosu EXPO site. What makes this mapping different than others is that Read more

Hyundai Featured

Tilt Your Smart Phone And Drive A New Hyundai Veloster

After Nissan launching a video that had the mission to improve their sales, Hyundai is doing the same thing. “Hyundai Race” is a billboard video game that takes place on a very interesting location: Times Square. Since today, December 20th, pedestrians at the Times Square will have a unique opportunity to play a high quality Read more

X