Hyundai Elantra “Nice”

Agency: Innocean, USA Client: Hyundai Director: Jim Jenkins Starring: Johnny Galecki Read more


Hyundai Releases the New Equus Model Designed by Hermès

The South Korean car manufacturer Hyundai, in cooperation with French luxury brand Hermès, presented a limited edition version of the Equus model during this year’s Seoul Auto Show. The ‘Equus Concept Vehicle’ is a modified limousine with a charming new interior and a few exterior changes guaranteed to take your breath away. If you are a Read more

Remember this December by "Riding" a Hyundai in the Middle of New York

Remember this December by “Riding” a Hyundai in the Middle of New York

In the heart of the Big Apple, New York’s Times Square, a place which is known as one of the most covered advertising spots in the world, through which more than one and a half million people passes by on a daily basis, Hyundai wrestles for the attention with all other big shots, where this Read more


Service Innovation Fueled by Hyundai’s Luxurious Hotel on Wheels

We’ve come along way as a civilization. We no longer simply pick our food from a boring menu – we list through a plethora of instagramed gourmet. We no longer stare at boring, motionless pictures to get product-wooed, rather we start up the dynamics to a advertising adventure with the touch of an iButton. We Read more

Hyundai's Hyper-Matrix Installation

Hyundai’s Hyper-Matrix Installation

Projection mapping is becoming a thing among brands like Virgin, Fiat and many more but Hyundai just set the bar way high. Created by Seoul based media arts group Jonpasang, Hyper-Matrix is an installation created for the Hyundai Motor Group Exhibition Pavilion in Korea, the 2012 Yeosu EXPO site. What makes this mapping different than others is that Read more

Hyundai Featured

Tilt Your Smart Phone And Drive A New Hyundai Veloster

After Nissan launching a video that had the mission to improve their sales, Hyundai is doing the same thing. “Hyundai Race” is a billboard video game that takes place on a very interesting location: Times Square. Since today, December 20th, pedestrians at the Times Square will have a unique opportunity to play a high quality Read more



Tapping into the power of music, Hyundai joined forces with music’s biggest brand – The Recording Academy® (internationally known for the GRAMMY Awards®) – to become its “Official Vehicle Partner.” The multi-year partnership extends well beyond awards night and will result in original music projects sure to please music fans across many genres and categories. In Read more


Hyundai’s Questionnaires Improve Sales

Ever since Hyundai showed up on US market, it was always far behind its Asian competitors like Honda, Toyota and Nissan. However, in a past decade or so, Hyundai improved a lot. Interior, exterior and even fuel efficiency improved so much that people just didn’t want to spend their money on expensive Asian cars. As Read more

Hyundai featured

Hyundai Veloster Deadly Spot

The new Hyundai Veloster is quite a remarkable car. It has one door on the left side, and 2 doors on the right. It also has  built-in features that let you share your location with friends, use hands-free texting, and even upload your favorite music and play videos through a USB port. Hyundai asked an Read more