Gary Oldman Cluelessly Tries to Sell You the New HTC Phone

In the brand’s latest campaign, HTC chose the acting talents of the famous British Oscar-nominated actor Gary Oldman to star in a quirky commercial which (in a way) showcases the new HTC One M8. It was created by HTC’s new agency Deutsch LA and is the main focus of the entire “Ask the Internet” was set on what other people were Read more


Mobile World Congress Plays Backdrop to the Telecoms’ Brand Fight

As the great and good of the mobile world gather in Barcelona for this year’s GSMA Mobile World Congress, an event attended by none other than Mark Zuckerberg fresh on the back of his WhatsApp purchase, what will a crowded category of brands announce next? Samsung, Apple, LG, Blackberry, Sony, Nokia, Huawei, Motorola and the Read more


HTC One X Free Fall Fashion Shoot

Have you ever imagined that fashion and skydiving can be combined in order for a great challenge to be achieved? As a part of the new HTC campaign, Arizona was the place to test out the new HTC flagship smartphone called One X. The device has been used in ‘burst mode’ in order to take Read more

HTC's New Campaign - Can Trusting Consumers Bring Back Trust In The Brand?

HTC’s New Campaign – Can Trusting Consumers Bring Back Trust In The Brand?

Following a significant drop in sales in the last year, HTC decided to change its strategy and switch from the technology-oriented to consumer-oriented smartphone producer. Instead of bragging about the technical supremacy of its phones, it started turning to its customers and asking them to start using word-of-mouth, a communication tool so important, but often Read more