Brands Saving the World – Humanity or Profit?

In light of the COP21 conference, climate change has gained more place under the spotlight than it has during the past few years. But among the feeling of historical achievement and unity, there is a question of morals aimed at the participants and sponsors, and the future of the agreement. The COP21 conference in Paris Read more

Good Campaign of the Week: H&M “Close the Loop”

Campaign: Close The Loop Agency: Forsman & Bodenfors Brand: H&M A new video for H&M encourages us to recycle our clothes, and makes compelling viewing at the same time. For over two and a half years, Swedish clothes brand H&M has been running their “sustainable closed loop” program. Customers can bring in a bag of Read more

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Celebrity Endorsements Have the Potential to Transform a Brand

Historically, sporting personalities have proved the most successful, though there are exceptions. The most memorable and longstanding endorsements involve a great match between the values of a brand, the quality and type of product, and the right celebrity face to champion it. For example, Michael Jordan and Nike created possibly the founding father of the Read more


Alexander Wang x H&M ’14

Client: H&M Agency: Strange Cargo/H&M Redroom Read more


David Beckham Hits the Super Bowl with World’s First Shoppable Ad Stunt

For the upcoming Super Bowl manifestation, Swedish fashion giant H&M has prepared one delicacy whose secret ingredient is, as you can assume, a football player (or, more precisely, an ex-footballer). The main hero of the action-packed ad stunt is none other than David Beckham who accidentally gets locked out of a photo shoot on a Read more


Street Artist Fights Against the Illusion Fashion Industry Imposes

Despite the fact that H&M stands for a brand with the integrity and a non typical perspective on what fashion should be about, several billboards presenting their swimwear collection in Hamburg inspired a young German street artist to showcase how deeply wrong and unnatural are the standards which fashion industry promotes. By placing a Photoshop Read more


H&M Swaps Old Garments for New Clothes

Going green is just one of those things you’re going to have to do if you’re a big brand, sooner or later. It’s like crowd sourcing or interactive ads – If it’s not part of your strategy in the near future, you’re not doing it right. More importantly, the scrutinizing consumer eye needs a good Read more

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Beckham Bears His H&M Briefs Once Again

Director Guy Ritchie did a great job directing the action packed unraveling of the already very scantly clothed David Beckham in the newest H&M spot. David jumps in and out of the pools of his affluent neighborhood while chasing after a bathrobe on-the-run. By end of the spot, there’s bus full of tourists, incredulously left Read more

Venessa Paradis for H&M Conscious Collection

Vanessa Paradis, The Face of H&M’s Conscious Collection

As part of H&M’s ongoing commitment to a more sustainable fashion future, the brand chose the french actress and singer, Vanessa Paradis, to promote an entire collection made from sustainable materials as the new face of Conscious at H&M. Paradis commented that she likes being a part of something like the H&M Conscious collection: I try my Read more


H&M Bringing Two Wheels to the Catwalk

When I first reached double figures, at the grand age of ten, I was given a bike. A bike that was the topic of conversation of the other ten year olds on my street – even if it was just for a day or two. I felt proud. I felt strong and cool. I somehow Read more