Alexander Wang x H&M ’14

Client: H&M Agency: Strange Cargo/H&M Redroom Read more


David Beckham Hits the Super Bowl with World’s First Shoppable Ad Stunt

For the upcoming Super Bowl manifestation, Swedish fashion giant H&M has prepared one delicacy whose secret ingredient is, as you can assume, a football player (or, more precisely, an ex-footballer). The main hero of the action-packed ad stunt is none other than David Beckham who accidentally gets locked out of a photo shoot on a Read more


Street Artist Fights Against the Illusion Fashion Industry Imposes

Despite the fact that H&M stands for a brand with the integrity and a non typical perspective on what fashion should be about, several billboards presenting their swimwear collection in Hamburg inspired a young German street artist to showcase how deeply wrong and unnatural are the standards which fashion industry promotes. By placing a Photoshop Read more


H&M Swaps Old Garments for New Clothes

Going green is just one of those things you’re going to have to do if you’re a big brand, sooner or later. It’s like crowd sourcing or interactive ads – If it’s not part of your strategy in the near future, you’re not doing it right. More importantly, the scrutinizing consumer eye needs a good Read more

becks feat

Beckham Bears His H&M Briefs Once Again

Director Guy Ritchie did a great job directing the action packed unraveling of the already very scantly clothed David Beckham in the newest H&M spot. David jumps in and out of the pools of his affluent neighborhood while chasing after a bathrobe on-the-run. By end of the spot, there’s bus full of tourists, incredulously left Read more

Venessa Paradis for H&M Conscious Collection

Vanessa Paradis, The Face of H&M’s Conscious Collection

As part of H&M’s ongoing commitment to a more sustainable fashion future, the brand chose the french actress and singer, Vanessa Paradis, to promote an entire collection made from sustainable materials as the new face of Conscious at H&M. Paradis commented that she likes being a part of something like the H&M Conscious collection: I try my Read more


H&M Bringing Two Wheels to the Catwalk

When I first reached double figures, at the grand age of ten, I was given a bike. A bike that was the topic of conversation of the other ten year olds on my street – even if it was just for a day or two. I felt proud. I felt strong and cool. I somehow Read more


Cash In Return for Old Clothes – H&M to Launch New Global Sustainability Project Across All Stores

We all own old garments we simply don’t wear anymore yet still hold on to. What if such items of clothing were worth money at H&M stores? Would you give them up? As part of the company’s overall sustainability strategy, H&M will be launching a new eco-friendly initiative called ‘Global Clothes Collecting’ across 2,700 stores Read more

Lana Del Rey Goes 'Lynchian' in New H&M Commercial

Lana Del Rey Goes ‘Lynchian’ in New H&M Commercial

The short film that we have previously announced starring Lana Del Rey as the new face of H&M has been revealed, resulting in a weird Lynch-like atmosphere and a cover of the song “Blue Velvet”. Directed by Johan Renck, the short film from which parts will be extracted for the commercial, features Lynchian motives and a cover of the song “Blue Velvet” which was the score of the director’s same-named film. Even though the commercial perfectly fits in the tradition of beautifully shot but pointless fashion commercials, it features a mystical and aesthetically beautiful atmosphere, making it stunning due to the set design, clothing, voice and (although plastic) beauty of the 26-year-old singer herself. The singer fits perfectly into H&M’s Read more


Lana Del Rey, the New Face of H&M

The freshest name in the music industry, Lana Del Rey, will be the global face and voice of H&M this fall. Lana will star in a print campaign shot by Inez van Lamsweerde and Vinoodh Matadin, as well as a full-length film of Lana singing a cover of “Blue Velvet”, shot by director Johan Renck. Read more