Heineken Unites US Fans and Soccer Stars #Champion the Match

Heineken, the popular brewer and partner of the UEFA Champions League kicks off “Champion the Match,”a new social media campaign intended to connect American soccer fans to their favorite game. Akin to their previous effort ‘Share the Sofa,’ former soccer legends will provide live commentary to 2015 UCL matches on Twitter (@HeinekenSoccer) and the hashtag Read more


Heineken’s Surprise Box: Beers and Cheers Delivered Home to Twitter Users

Holiday season is always remembered with beautiful gifts, and reinforcing the spirit of sharing and giving, Heineken USA, along with Urban Daddy, a lifestyle website, have launched a campaign that includes a Twitter contest. The contest began in New York City, on December 5th and 6th and is also set to launch in eight different cities from Read more

from the blog www.stuckincustoms.com

4 Do’s and 1 Don’t for Small Branding Firm Success

For years big agencies have tried to swallow the branding-advertising-marketing world whole (although the effort to bite off too much can cause them to choke on their deals, as with this year’s abandoned Omnicom-Publicis merger). Nonetheless, as the big get bigger, less-than-global agencies are successfully competing even with the largest firms – but not exactly Read more


How to Make an Entire NY Square Go Dead Silent, Courtesy of Heineken

US Open started just a couple of days ago, and for once someone finally realized not everything should be about the players. Honoring the inconceivable ability of keeping more than 23,000 people silent, Heineken made sure that this time the man in the highest chair gets some of the attention. SEE ALSO: Heineken Debunks the Read more


Heineken Debunks the Biggest Beer Mistery Ever

All the beer lovers can feel relief, because their life’s greatest dilemma whether the beer is cold enough to be consumed is finally solved. Recently, Heineken collaborated with the french design group Raison Pure on a series of limited edition cans called “Cool Can Edition” that respond to temperature changes. The aluminum bottle features a Read more


Heineken’s New Social Experiment Makes Ordinary People Stars

In cooperation with Wieden + Kennedy NY, Heineken pulled a social experiment at Chelsea Park’s The McKittrick Hotel on March 11th, and kept the tradition of conduction experiments that makes their brand truly unique and different. The performance called “The Guest of Honor” got six random people from the audience and made them stars of Read more


Heineken “The Odyssey”

Client: Heineken Agency: Wieden + Kennedy Amsterdam Read more


Would You Sing Live In Front of 30,000 People?

As part of their ongoing “Open Your World” brand positioning, Heineken has brought the unexpected to its consumers, once again. Last time, it was Departure Roulette at an airport. This time, however, in the spirit of the holidays, Heineken asked its drinkers to sing a carol. In front of 30,000 people. Initially, Heineken invited New Read more


Are You Ready for Heineken’s Departure Roulette?

Long live spontaneity! You could say that this is one of the basic guiding principle of the Heineken brand which has introduced yet another innovative campaign called the “Departure Roulette”, a game-show-style board that provides the ability to passengers of New York’s JFK airport to change their primary destination to a random one. By simply pushing Read more


Heineken’s Road to the Final Continues

After The Negotiation from last week, Heineken has continued the creative buzz around the UEFA Champions League Final by releasing another wonderful video. This spot, entitled The Seat, follows participants as they search for hidden (red) stadium seats all around the cities of Milan and Rome. These sneaky seats are hiding twenty tickets for the final match, Read more