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Google’s 2013 Science Fair: Brand or Reputation?

Remember how proud you were of your 7th grade science fair project? Maybe you received a certificate, some kind of ribbon, a medal even? Well, that’s not what this is. Once again, Google has decided to launch this rite of passage to new heights with its third consecutive Google Science Fair. Partnering with CERN, the Read more

Doodle 4 Google Invites Kids to Doodle Their Best Day Ever

Doodle 4 Google Invites Kids to Doodle Their Best Day Ever

Doodle 4 Google, Google’s annual event launched in 2008, is yet again inviting students from all over the U.S. from kindergarten to 12th grade to make a Google doodle of their own. For this years theme “My favorite day ever”, the winner will receive a $30,000 college scholarship and a $50,000 technology grant among other prizes such Read more

Google+ Holiday Hangout with Wallace & Gromit

Google+ Holiday Hangout with Wallace & Gromit

The iconic British animated characters Wallace and Gromit are brought back to life this holiday season to promote the Google + Hangout, a video chat that supports up to 10 people at the same time. Google promotes Hangout’s features in this festive time of year with Britain’s two most lovable characters and their friends, where Read more

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Entrance to Google’s Venice Beach Offices Now Open to Public via Street View

You know you’ve made it as a corporation when you use your own advanced technology for self promotion. On Google’s Street View, you can now see what the intriguing entrance of their Los Angeles Venice Beach offices look like from the inside. As if the outside wasn’t exotic enough, with massive binoculars adorning the facade, Read more

Google Chromebook feat

Google Chromebook feat. Slayer

Thrash metal icons Slayer discover their true self in advertising. Nah, it’s just Google‘s Halloween edition ad for their new Chromebook that packs a punch, well musically speaking, with Slayer’s 1986 hit Raining Blood. Didn’t expect that, did you now? Scrolling through the YouTube comments, we can see that a lot of Slayer fans watched Read more

Google+ Fails to Inspire Users to Share Content

Google+ Fails to Inspire Users to Share Content

Google claims 170m Google+ users but other reports have said it is a ghost town, so what is the truth?  These findings appear to confirm the latter – despite its large number of accounts the platform is bottom of the list of social network users’ favored channels. Social media agency Umpf analyzed 100 random online Read more

New Chrome Experiment Done In Collaboration With Cirque Du Soleil

New Google Chrome Experiment Done in Collaboration With Cirque Du Soleil

Not long ago, Google Chrome celebrated 4 years of rethinking web browsing, and although the browser hasn’t had any major overhauls lately, the guys from Google are making sure to keep the innovation going. Google Chrome teamed up with Cirque du Soleil to make a “new sensory Chrome experiment” which transfers Cirque du Soleil’s wonderful Read more

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Eurobrand Top 100: Apple Defends the Title of The World’s Most Valuable Brand

Eurobrand, the European independent firm for brand, patent & IP valuation & strategy, has examined more than 3.000 brand corporations and their brands spanning over 16 industries. Unsurprisingly, Apple topped the list with an incredible brand value of 100.239 billion euros and a staggering increase of over 43.9% in just one year. The second place Read more

Google Project Glass Debuts at NY Fashion Week

Google Project Glass Debuts at NY Fashion Week

Technology and fashion are once again teaming up. At this year’s New York Fashion Week, Google and fashion designer Diane von Furstenberg have teamed up to make Google’s Project Glass the ultimate fashion accessory. Google cofounder Sergey Brin adjusting the glasses on Diane von Furstenberg The glasses are not yet available and are still a work-in-progress, but that didn’t stop their Fashion Week debut. Models wore them, and to make things more fun, viewers can now see point-of-view pictures from the catwalk taken by ‘the glasses’ (see here) and a compilation of POV videos on Google’s Youtube channel and DVF’s Google+ page from September 13th. I think it’s not just about technology. It’s about lifestyle, it’s a very important component of making technology desirable and compelling. It’s got to Read more

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Google Analytics Shows Dominance Over Similar Services in 2012

If you happen to manage a blog or any kind of website, then you are most probably familiar with Google’s free service called Google Analytics. For those unfamiliar with it, Analytics is the most used web analytics software in the world, found on more than half of all the websites on the internet. With a Read more

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