New Motorola Logo Gives a Hint at What Google Plans for the Brand

New Motorola Logo Gives a Hint at What Google Plans for the Brand

In October 2011, Google bought Motorola, but there hasn’t been much info on what the giant has in plan for the mobile company; Recently, though, there were words of several new Android phones. Maybe this is the reason why Google decided to refresh the Motorola logo, giving us a peak into how Google might use Read more


Subtle Love: A Consumer and Design Affair

If we look far, far back into the human history, we can note that there have always been certain patterns in human language, behavior, labor and organization. Through oral tradition, various production processes were carried forward to new generations and we now see them as pieces of heritage. Human activity always performed within patterns, because Read more

Send Kisses Around the World With Burberry and Google

Send Kisses Around the World With Burberry and Google

How many times have you wanted to kiss someone who is miles away? Now it will no longer be a problem with Burberry’s latest innovation-project dubbed Burberry Kisses, which allows you to send a digital copy of your lip imprint through Google Maps. The initiative is part of Google’s Art, Copy & Code project, an ongoing Read more


I Am a Google Intern. True Story.

This week Google is definitely in the spotlight. Apart from the fact that today is the release of a movie about two ex-salesman becoming its interns, the company also presented (just a few days ago) the real story related to their internship program. Although The Internship, a comedy starring the fabulous duo from Wedding Crashers (Vince Read more


Coming Soon to a Platform Near You: Streaming Music from Google and Very Nearly Everyone Else

Bill Gates foretold the success that digital would create as the fastest growing segment of the online entertainment industry. Gates said it, Google listened then Google announced yesterday it will launch a paid streaming music service – All Access music for $9.99 after a 30-day free trial – in direct competition with Pandora and Spotify Read more

Google’s Think Insights Brings Business to the Forefront

Google’s Think Insights Brings Business to the Forefront

Think Insights, the newest Google initiative, may not be what users expect. Once a website dedicated to the best digital innovations, Think Insights is now a portal committed to providing small business marketers and advertisers with the real-time information necessary for successful creative execution. Along with being a natural promoter for Google’s products, the site Read more


Google’s Art, Copy & Code Initiative Leads by Example

You may know Google for its hangouts, science fairs and doodles, but behind-the-scenes it is a serious company. By serious, I mean affluent—and by affluence, I mean advertising. So it is unsurprising that, along with the inventions of tomorrow, Google is also supporting creativity in advertising and the community engagement that accompanies it. Last year, Read more


Fortune Ranks Apple as the World’s Most Admired Company

The prestigious business magazine Fortune has unveiled a list of The World’s Most Admired Companies where Apple stands strong in defending the title for the sixth year in a row. Google placed second, followed by Amazon, Coca-Cola and Starbucks on the international list. The process of selecting the Top 50 most admired companies was broken Read more


Microsoft Bashes Google in Its New Anti-Gmail Campaign

Microsoft together with have launched a new anti-campaign on February 6th, named “Don’t get scroogled by Gmail”. The campaign’s goal is to educate the Americans that Gmail is using their private messages to sell and target ads. Based on a GfK Roper study commissioned by Microsoft Corp, people are not aware of the fact Read more


Google’s 2013 Science Fair: Brand or Reputation?

Remember how proud you were of your 7th grade science fair project? Maybe you received a certificate, some kind of ribbon, a medal even? Well, that’s not what this is. Once again, Google has decided to launch this rite of passage to new heights with its third consecutive Google Science Fair. Partnering with CERN, the Read more