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Interbrand’s Best Global Brands Report Bears Surprises

Interbrand‘s Best Global Brands Report for 2014 recently entered the scene and the branding world is bustling. For those who do not know, Interbrand’s annual podium is determined by the following factors: A financial analysis of the brand’s performance (whether products, services or both) A brand’s purchase decision influence A brand’s competitive relevance The agency Read more

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Contextual Google Ads Take Over New York City

Cast the first stone who has never Googled questions like:  What’s the origin of coffee? How tall is the tallest building on Earth? Or, why is NYC called the Big Apple? Google, along with ad agency 72andSunny, has displayed simple questions in traditional spots in New York City to promote Google’s rebranded voice search app Read more

‘Good’ Campaign of the Week: Sainsbury’s

Brand: Sainsbury’s Agency: Google Creative Labs Campaign: Sainsbury’s Food Rescue In the UK, the average household throws away £60 ($100) worth of uneaten food every month, equivalent to some four million tonnes of waste each year. Earlier this summer, Sainsbury’s teamed up with Google to help combat this issue in an innovative fashion with a Read more

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A Question of Space: The Next Challenge for Brands?

Today our lives and lifestyles are assuming an increasingly fluid shape. But, despite the growing amount of options now open to us, our physical space – or rather the lack of it – is now becoming an ever more pressing issue and one that will eventually affect us all. And this is not just a Read more

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YouTube Just Got Simpler

“YouTube. Just Got Simpler” a design by Ziarekenya Smith not only reinvents YouTube’s design but its whole experience has turned into minimalist bliss. His new logo consists of a pair of brackets and “YouTube” mimicking the camera frame and making you, the publisher, feel like the director. His homepage is reminiscent of Microsoft’s interactive “Windows 8″ interface. Smith brings Read more

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In a Brand Rut? Consider These 3 Tips to Jump-start Progress

Regardless of your company’s growth stage, there might be times when you look at your product, the marketplace or customer and find the world is evolving more quickly than your brand. If this sounds familiar, don’t despair. Here are three brand anecdotes and tips for breaking out of a brand rut and driving meaningful change. 1) Read more

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If Big Brands Were as Epic as Game of Thrones

DesignCrowd recently decided to bridge the gap between the houses of Game of Thrones and the megabrands of today. They beckoned their designers to take the epic qualities of GoT and apply it to the love-to-hate brands of today (hello there, Facebook). The results? Some taglines such as “CTRL + ALT + DEL” for Microsoft and Read more

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#ProudToPlay – YouTube’s Way of Supporting LGBT Rights

As we eagerly wait for the World Cup to begin, brands are working hard to get as much media attention as they can. Some of us often memorize an important world sport manifestation by the battle of the brands or by some amazing campaigns conducted before, during or after the event. SEE ALSO: Kiss a Ball Read more

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