BFP Featured

BFP: Thought Starters

Lets continue our talk about the Branding Forward Project. Here is just a portion of questions and debates from the project. If you haven’t read the previous articles, you can find the first here and second here. Potential implications and thought-starters What is the best way to constructively open up the branding development process to Read more

Branding Forward

A Closer Look At The Branding Forward Project

Last week we talked about the Branding Forward Project, now we bring you a little bit deeper into the story with Mechanica’s CEO Ted Nelson. As we already said, the project started as a collaboration between Fast Company and Mechanica. “Research was completed about 3 months ago, it was done with 680 Fast Company readers. Read more

Branding Forward Featured

Branding Forward Project

What is the Branding Forward Project? Mechanica and Fast Company have partnered to launch the Branding Forward Project an ongoing collaboration focused on the dynamic changes that are playing out withing marketing and brand development. The research focuses on revealing insight from the real-world experiences of hundreds of forward-thinking marketers. It also combines survey data with Read more