Cadbury Specially Delivers Joyville to Australia

Consumers are much more likely to connect with a brand if they know it’s “about us,” where it originates or how it is fabricated. But what about a brand that has been present for so long that it has become iconic? How do you revamp such banality? Cadbury Dairy Milk responded last year with Joyville, Read more


A Boy’s Wish Comes True With Taco Bell Branded Speedos

A 15-year old boy wished for customized Speedos and – the wish came true. Although it’s not a somewhat unreasonable wish, the fact that sometimes all you have to do is ask is a bit shocking. Ryan Klarner, a high school swimmer and diver from Illinois and a huge Taco Bell fan, simply asked for Read more

Social Media Advertising Ford's Case

Social Media Advertising: Ford’s Case

Couple of weeks ago I was writing about how much money Facebook makes through advertising and I came across some numbers that were unbelievable in a sense of how much did Facebook estimate their stocks and how low they’ve dropped. It was surprising to see the drop simply because the shares were overrated and it Read more

Where Does Your Revenue Come From, Facebook

Where Does Your Revenue Come From, Facebook?

Please don’t get salty at me, Facebook. I’m not calling you out on this one. Facebook made over $3.5 billion in revenues last year, most of what came from straight advertising. However, drop of Facebook shares was so significant in previous months that it will have to do a lot better in order to go Read more


Johnnie Walker Premieres an Interactive Facebook Cover

Johnnie Walker has launched a new application on its official Facebook page that changes the cover image every time the page is refreshed – a world’s first feature that keeps the spirit of the legendary motto “Keep Walking” alive through the use of social media. The constantly-changing covers feature four Instagram-based photos taken by three Read more


Social Media Storytelling

Have you ever wondered how to make your brand more appealing and engaging on social networks? Should you post photos or videos or maybe both? Well guest what, the guys at M Booth and Simply Measured, after doing a research on users’ networking and brand habits, have created this impressive infographic showing what works best on Read more

The Power of Facebook Advertising1

The Power of Facebook Advertising

Here’s a nice little infographic from Facebook Studio about the power of Facebook advertising. This was created in order to show potential advertisers the dry facts and numbers of how many people use Facebook and what kind of reach will they have with their ads. Facebook recently introduced a new ad format which users don’t Read more

Facebook-Stocks Are Low, Design is Heading Even Lower

Facebook: Stocks Are Low, Design is Heading Even Lower

“Dear Facebook, I know your stocks aren’t doing well, but that doesn’t mean you can’t give a designer a few more bucks to make things look decent.” One morning, a few days a go, I woke up, made my self a cup of coffee, sat down in front of my computer and opened Facebook. And Read more

Facebook's New Ad Format - A Bit More Of Unwanted Advertising For Users

Facebook’s New Ad Format – a Bit More of Unwanted Advertising for Users

Since the launch of Stories, Ads, Brand Pages with timeline, and Premium Ads features back in March 2012, Facebook has become a real treat for marketers, agencies and brands, as they received a powerful tool that gives them an insight into what people think, like and talk about on the social network in any given Read more

Volvo Crowdsources Facebook for Inspiration

Volvo Crowdsources Facebook for Inspiration

From concept cars of the future, to crowdsourcing for car design, Volvo is passionate about becoming a more ‘human-oriented’ brand. The Swedish automotive giant wants to connect digital, online and social PR activity with its global marketing strategy and drive innovation through consumers. To support this new approach Volvo has launched a Facebook application called Read more