message to ceos

Message To CEOs – Why Your PR Manager Will Be Your Best Friend In 2012!

One month ago we started the sales campaigns for the first ever global marketing event to take place in the Croatia 1 – 2 March and the second edition of the largest PR event in Serbia which will take place 8-9 March in Belgrade, Serbia. Please do accept my apologies if the beginning of my Read more


Beyond 2012, Time To Focus On Brazil

The London 2012 Olympics, heard of it? Chances are that even if you lived in a mud hut in the Pennines you might have a slight idea about the events set to grip the UK this summer. Believe it or not sponsors have too, Lloyds TSB were first all the way back in 2007, with Read more

Interview with Marcus Agar - Branding Magazine

Interview With Marcus Agar

Marcus Agar is an international communications consultant and journalist with 20 years experience of delivering integrated campaigns and high profile projects for well-known brands, personalities and businesses. By delivering results that hit their target, Marcus has established a strong reputation and is regularly called upon to counsel senior management and advise teams on how to Read more


Anatomy of a CEO

The image of the model CEO has changed greatly over the first decade of the twenty-first century. No longer is there an exact formula to describe the anatomy of perfection in a leader. The archetype of a CEO isn’t necessarily a man occupying the corner office, with decades of experience under his belt. Look at Read more


Cracking The Middle East

Recently at one of our events a well known Turkish marketer was talking about their branding strategy for the Middle East. Having worked in the Middle East for over 5 years I believed his presentation was top notch, especially for all those companies that want to crack the lucrative Middle Eastern Markets. For those that Read more


Power-modernism — The Future Of Packaging

It’s nearly year-twelve of the new millennium and technology is speeding ahead, consumers are racing to keep up, and the market is tagging-along to keep up with all of it. ‘What’s new’ is ‘what’s old’ quicker than ever and factoring-in the amped-up volume of competition makes survival of the fittest-product even more challenging. In today’s Read more


The Brand Keys 12 For 12 – Brand And Marketing Trends For 2012

The 12th year of the 21st century is nigh upon us, bringing not just a clean slate, but also a sense of significance: the very number 12 commands attention, in different ways. For product brands it’s a unit of trade – 12 units to a dozen, said to be cheaper than other number sets. Service Read more


Listen First, Speak Later

Many people are poor listeners. Quite often we meet people who like the sound of their own voice and can seem compelled to share that pleasure with others. They update us on everything they do, no matter how unimpressive and irrelevant to our own lives and interests. To be honest, most people do not have Read more

Featured AdWeek

AdWeek Media Tech Conference

The AdWeek Media Tech Conference will take a look at how new technologies are transforming the media industry and the world. Join this conference and see how big companies, successful businessmen, branding and marketing experts developing media with new technologies. The AdWeek brings together leading people in Media and Technology for one day full of Read more

Featured SB 2012

Sustainable Brands 2012

The sixth annual Sustainable Brands Conference will host more than 800 brand, sustainability and design experts from across the globe. Theme of the conference is going to be on how sustainable brands connect. The goal is to inspire people, engage and equip leaders to innovate for sustainability. “San Diego has become known for its expertise Read more