In continuation with their campaign “Go Forth”, Levi’s has teamed up with the rock band Primal Scream, Spotify, and Clash magazine to launch “Craft Of Music”. This pioneering music event is made for, and created by the fans. The first step of the campaign is voting for which two of the six bands competing will
American Express, partnered with YouTube and VEVO, announced that Coldplay will be the latest performer on their live-stream music series, ‘American Express Unstaged‘. The band will collaborate with (in my opinion, fantastic) movie director and photographer – Anton Corbijn, known for movies ‘The American’ and ‘Control’ and music videos for bands such as U2, Depeche Mode, and Coldplay’s “Viva La Vida” music video, among others.