Is Your Instant Coffee Also An Alarm Clock?

For many of us, our mornings are incomplete without our cup of coffee. Nescafé fully realized this cultural phenomenon and played upon it, creating a cap that acts as an alarm clock. The clock encourages you to get out of bed and immediately make a cup of coffee since the only way the alarm turns off is Read more

For a Free Coffee, Yawn!

For a Free Coffee, Yawn!

There are countless advertising efforts that are aimed at coffee consumers. Coffee is truly an inspiration, but this new campaign by South African company Douwe Egberts is well built around a very simple idea – you have a need for coffee when you are tired, and when you yawn. With the assistance of global communications group Joe Read more


Being Thoroughly Awake to Your Automotive Options

As anyone who’s ever bought or leased a car knows, beyond basic transportation there’s always a list of optional extras — ABS, surround-sound, tinted windows, cruise control, coffee maker. You know, the usual. Wait, coffee maker? Have we mixed up categories? No, you read right, coffee makers. Fiat, once known for the acronym ‘Fix-It-Again-Ton’ and Read more

Changing Coffee Drinking Habits – Nespresso’s First TV Campaign in the U.S.

Changing Coffee Drinking Habits – Nespresso’s First TV Campaign in the U.S.

Nespresso, Nestle’s premium coffee brand, lauched its first-ever TV advertising campaign in the U.S. The creative concept, “The best café. Yours.”, is intended to connect the “European-style coffee experience to the values and aspirations of the American coffee connoisseur”. According to Nespresso, there is an increased demand for high-quality portioned coffee at home, which is Read more


Leonardo DiCaprio Launches A New Coffee Brand

In 1998 Leonardo DiCaprio and his family have founded the Leonardo DiCaprio Foundation with aim to support efforts to secure a sustainable future, “dedicated to people, animals and the planet”. Foundation’s latest project is creating a new coffee brand called Lyon in collaboration with the world-renowned coffee roasting company La Colombe. One-hundred percent of the Read more

Featured SBC

Free Coffee For Everyone Who Work On Black Friday

For all the people working on Thanksgiving Day, one company has a surprise. While other companies are giving the day off, Seattle’s Best Coffee is giving away free coffee to those who work. By some calculations there are a lot of workers on Thanksgiving day, so company has decided to fresh them up a little Read more


Starbucks’ ‘Buy One, Get One Free’ Event

Yes, you heard it right. Beginning with Thursday, November 17 and lasting until November 20 (from 2 p.m. to 5 p.m.), Starbucks is inviting all fans, customers and coffee lovers to bring a friend and receive a free holiday beverage of equal or lesser value when purchasing another holiday beverage of choice. Customers are invited Read more


New Reward System Launched By Starbucks

After few years working in USA, My Starbucks Rewards has been launched in Canada and UK. It is just a replaced existing system, with new way of payment and rewarding their customers. It will be a new cool interactive game on every storefront. In Canada, it was joint efforts by BBDO’s Toronto office, Blast Radius and Read more

Featured Starbucks

Starbucks And Apple – The Dream Team

Starbucks and Apple are going to team up and launch a digital project called ‘Pick of the Week’. It will offer selected iTunes music songs or books to all Starbucks consumers. Of course, for free. In UK, this campaign started on October 17. Starbucks wants to attract more people with it, cause they’re in a Read more


Lavazza 2012 Calendar

“Lavazza”, an Italian manufacturer of coffee products has released its new 2012 calendar. It’s different and creative as always, with 12 different photographers that have been working with Lavazza before. With this 2012 edition coffeemaker celebrated its 20th anniversary of calendar. For that special occasion they asked photographers to shot their self-portraits, so this time besides supermodels Read more