Coca-Cola to Meet 100% of Water Replenishment Goals by 2020

If you were wondering what Coca-Cola’s next big move is, it’s much more than another great marketing campaign. This time, Coca-Cola and its global bottling partners announced that by end of this year they will be on their way to meeting their 2020 water replenishment goals. Just last year, the Coca-Cola system helped communities and Read more

Weekly Ad Roundup – Smart Kids Don’t Swear

At one point or another, we’ve accidentally slipped a bad word around a child and while we usually let it slide sometimes it leads to further consequences… a kid’s mind is a like a sponge! Smart shows how your bad habits influence your children’s bad habits. Speaking of bad habits, how many times have you judged Read more


Coke Cans Drop All Labels in the Middle East to Discourage Prejudice

When trying to make a case for human respect, actions tend to speak louder than words. Coca-Cola is dropping all labels on its cans in the Middle East for the month of Ramadan in order to discourage prejudice and promote equality. The cans are simply marked with Coke’s iconic white ribbons, and one message: “Labels Read more


Pepsi Pokes Fun At Coca-Cola’s Polar Bear

There is nothing better in advertising than when corporate rivalry makes way for some interesting advertising campaign moves. Such is the case with Pepsi’s latest campaign for its latest loyalty program and app called “Pepsi Pass.” Two ads were done where a Pepsi and Cola consumer find out about Pepsi’s new program. Much to the Read more


Coca-Cola and Trussardi United Are Simply #ElegantlyCool

After its Braille design, Coca-Cola gets a luxurious makeover for the 100th anniversary of its iconic contour bottle design. In collaboration with Italian fashion company Trussardi, Coca-Cola unveiled chic-design bottles and cans. This is not the first collaboration between fashion houses and Coca-Cola, but it is the first time Coke dresses the iconic bottle contour. Read more


Coke Makes Twitter A Bit More Personal

Coca Cola launched a new Twitter ad calling out viewers by their name. This move serves as an extended arm of the major “Share a Coke” campaign that was launched earlier this year. Coke uses Twitter to encourage viewers to take part in the “Share a Coke” campaign by buying bottles with their names on Read more

attends the FIFA Executive Committee Meeting on October 20, 2011 in Zurich, Switzerland. During this third meeting of the year, held on two days, the FIFA Executive Committee will approve the match schedules for the FIFA Confederations Cup Brazil 2013 and the 2014 FIFA World Cup Brazil.

Are Brands Obligated to Take Part in the 2022 FIFA World Cup Qatar Moral Debate?

What are brands Adidas, Gazprom, Hyundai, Kia, McDonald’s, Budweiser, Coca-Cola and Visa to do over allegations of improper conduct in working conditions at the 2022 World Cup building sites in Qatar? With mounting pressure from the International Trade Union Confederation (ITUC), FIFA sponsors are being asked by a new campaign grouping to speak out about Read more


Coca-Cola’s New Design Turns a Handshake Into a Fist Bump

Coca-Cola’s newest campaign by Pereira & O’Dell celebrates true friendship, unity, teamwork and happiness. Hoping to emulate the successful 2012 “Open Happiness” campaign, Coke has redesigned the iconic ribbons from resembling a handshake (#CokeHands) to a fist bump as the universal symbol of friendship for 2015’s Mexican campaign #VerdaderoAmigo (or #TrueFriend). The simple eye-catching design of Read more


Automation: A Key Conversation in Marketing’s Evolution

A changing marketing landscape As technology and big data reshape marketing, the role of the CMO is evolving rapidly. Today’s CMOs are required to harness emerging, disruptive technologies while balancing operational realities – new challenges that many are unprepared for and even lack the requisite skills to approach. Leading educational institutions such as Harvard Business Read more


Coca-Cola Plans Its First Major Redesign since 1969

Coca-Cola is launching a major redesign of its flagship products: Coca-Cola, Coke Zero, Diet Coke, and Coke Zero Zero (Coke Zero without the caffeine), to unify their visual appearance under the Coca-Cola logo and ribbon. Here is how the modernized aesthetic will look on the US market: Along with the US, various packaging designs will be tested Read more