Coca-Cola’s New Design Turns a Handshake Into a Fist Bump

Coca-Cola’s newest campaign by Pereira & O’Dell celebrates true friendship, unity, teamwork and happiness. Hoping to emulate the successful 2012 “Open Happiness” campaign, Coke has redesigned the iconic ribbons from resembling a handshake (#CokeHands) to a fist bump as the universal symbol of friendship for 2015’s Mexican campaign #VerdaderoAmigo (or #TrueFriend). The simple eye-catching design of Read more


Automation: A Key Conversation in Marketing’s Evolution

A changing marketing landscape As technology and big data reshape marketing, the role of the CMO is evolving rapidly. Today’s CMOs are required to harness emerging, disruptive technologies while balancing operational realities – new challenges that many are unprepared for and even lack the requisite skills to approach. Leading educational institutions such as Harvard Business Read more


Coca-Cola Plans Its First Major Redesign since 1969

Coca-Cola is launching a major redesign of its flagship products: Coca-Cola, Coke Zero, Diet Coke, and Coke Zero Zero (Coke Zero without the caffeine), to unify their visual appearance under the Coca-Cola logo and ribbon. Here is how the modernized aesthetic will look on the US market: Along with the US, various packaging designs will be tested Read more


How Are Facebook Ads Shown in Emerging Countries?

With 1.4 billion monthly users, Facebook is without question the first among social networks. People from all over the world use it every day, but almost a third of its users come from places that are not urban North America, Europe, and Asia. About 436 million Facebook users come from high-growth, yet emerging countries such as India or Read more


Coca-Cola’s New Campaign Will Put a :D On Your Face

Smiley-faces are at the center of Coke’s latest Emoticoke ad campaign. Devised by DDB Puerto Rico, the brand has registered URLs made up entirely of emojis. Whether they’re grinning, crying tears of joy, or cheekily sticking their tongues out, typing in any of them in a mobile web browser followed by ‘.ws’ leads to a special landing Read more


Balloons in a Bottle: Coke’s Global Campaign Shows A Hundred Years of Its “Contour Bottle”

In 1915 nobody at Coca-Cola thought their contour bottle would be known worldwide to millions of drinkers. 100 years later, Coca-Cola’s new campaign features that same classic design. The campaign, launching this week globally, was put together with the help of Wieden & Kennedy and Ogilvy. It will be shown in more than 100 countries and the ads are quite Read more


Brand Elements on a Website: A Story that Converts

Branding is a strategy rather than a formula; yet there are several techniques that companies can use to increase the awareness of their products, services or simply their names. The same applies for their websites. Regardless of whether a brand is built though online or offline channels, the key is to make all the elements work Read more


Ho-Ho-Ho! Coooca-Cola!

The Man Behind the Story of Santa Claus St. Nicholas was a bishop who lived in the fourth century AD in a place called Myra in Asia Minor (now Turkey). His rich parents passed away at an early age and willed their wealth to young Nicholas. He was a very kind man and had a Read more


Coca-Cola Christmas Truck on the Road Again

Despite the fact that December just arrived, a couple of snowflakes have already touched the ground, and shopping malls are covered with lanterns and bows, nothing says Christmas more than a big red truck. For years now Coca-Cola and it’s shining freighter are considered to be the switch that lights up that magical feeling and Read more