coke-middle-east-no-label-ramadan-fi

Coke Cans Drop All Labels in the Middle East to Discourage Prejudice

When trying to make a case for human respect, actions tend to speak louder than words. Coca-Cola is dropping all labels on its cans in the Middle East for the month of Ramadan in order to discourage prejudice and promote equality. The cans are simply marked with Coke’s iconic white ribbons, and one message: “Labels Read more

pepsi-pass-polar-bear-fi

Pepsi Pokes Fun At Coca-Cola’s Polar Bear

There is nothing better in advertising than when corporate rivalry makes way for some interesting advertising campaign moves. Such is the case with Pepsi’s latest campaign for its latest loyalty program and app called “Pepsi Pass.” Two ads were done where a Pepsi and Cola consumer find out about Pepsi’s new program. Much to the Read more

trussardi-and-coca-cola-limited-fi

Coca-Cola and Trussardi United Are Simply #ElegantlyCool

After its Braille design, Coca-Cola gets a luxurious makeover for the 100th anniversary of its iconic contour bottle design. In collaboration with Italian fashion company Trussardi, Coca-Cola unveiled chic-design bottles and cans. This is not the first collaboration between fashion houses and Coca-Cola, but it is the first time Coke dresses the iconic bottle contour. Read more

share

Coke Makes Twitter A Bit More Personal

Coca Cola launched a new Twitter ad calling out viewers by their name. This move serves as an extended arm of the major “Share a Coke” campaign that was launched earlier this year. Coke uses Twitter to encourage viewers to take part in the “Share a Coke” campaign by buying bottles with their names on Read more

attends the FIFA Executive Committee Meeting on October 20, 2011 in Zurich, Switzerland. During this third meeting of the year, held on two days, the FIFA Executive Committee will approve the match schedules for the FIFA Confederations Cup Brazil 2013 and the 2014 FIFA World Cup Brazil.

Are Brands Obligated to Take Part in the 2022 FIFA World Cup Qatar Moral Debate?

What are brands Adidas, Gazprom, Hyundai, Kia, McDonald’s, Budweiser, Coca-Cola and Visa to do over allegations of improper conduct in working conditions at the 2022 World Cup building sites in Qatar? With mounting pressure from the International Trade Union Confederation (ITUC), FIFA sponsors are being asked by a new campaign grouping to speak out about Read more

cocacola_fist_bump_fi

Coca-Cola’s New Design Turns a Handshake Into a Fist Bump

Coca-Cola’s newest campaign by Pereira & O’Dell celebrates true friendship, unity, teamwork and happiness. Hoping to emulate the successful 2012 “Open Happiness” campaign, Coke has redesigned the iconic ribbons from resembling a handshake (#CokeHands) to a fist bump as the universal symbol of friendship for 2015’s Mexican campaign #VerdaderoAmigo (or #TrueFriend). The simple eye-catching design of Read more

automation-duckler-featimg

Automation: A Key Conversation in Marketing’s Evolution

A changing marketing landscape As technology and big data reshape marketing, the role of the CMO is evolving rapidly. Today’s CMOs are required to harness emerging, disruptive technologies while balancing operational realities – new challenges that many are unprepared for and even lack the requisite skills to approach. Leading educational institutions such as Harvard Business Read more

coke-redesign-featimg

Coca-Cola Plans Its First Major Redesign since 1969

Coca-Cola is launching a major redesign of its flagship products: Coca-Cola, Coke Zero, Diet Coke, and Coke Zero Zero (Coke Zero without the caffeine), to unify their visual appearance under the Coca-Cola logo and ribbon. Here is how the modernized aesthetic will look on the US market: Along with the US, various packaging designs will be tested Read more

facebook_reaching_out_fi

How Are Facebook Ads Shown in Emerging Countries?

With 1.4 billion monthly users, Facebook is without question the first among social networks. People from all over the world use it every day, but almost a third of its users come from places that are not urban North America, Europe, and Asia. About 436 million Facebook users come from high-growth, yet emerging countries such as India or Read more

cocacola_emoticoke_fi

Coca-Cola’s New Campaign Will Put a :D On Your Face

Smiley-faces are at the center of Coke’s latest Emoticoke ad campaign. Devised by DDB Puerto Rico, the brand has registered URLs made up entirely of emojis. Whether they’re grinning, crying tears of joy, or cheekily sticking their tongues out, typing in any of them in a mobile web browser followed by ‘.ws’ leads to a special landing Read more

X