The New Pack-Age of 2016

The pivotal hurdle for modern brands is how to deal with the ever-growing lack of loyalty from consumers. One of the best solutions is to distinguish themselves from the competition, building a recognizable and appealing image that approaches customers on a more personal basis, which is why many branding experts rely on packaging. But pleasing Read more


Made for Me — 3 Ways Brands Can Achieve Successful Personalization

Personalization has revolutionized the look and behavior of brands, creating a greater and deeper level of connection with their audience. From IP and account customization to diet and activity tracking wearables, from the rise in personalized subscription services to geofenced promotions, we now expect a certain level of customization and personalization from the brands we Read more


Today’s World Of Tomorrow: Where We Stand With Augmented Reality

If you’re set on tracking the foundations of augmented reality, the venture could lead you as far back as the early 20th century. Some might say 1957 was a key date when Morton Helig started his Sensorama project, which was designed to bring cinematic experiences to the user. In 1966, the “head-mounted display” or the HMD Read more

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How Big Brands Foster Global – Yet Regional – Loyalty and Awareness

Recently, at Incite Group‘s Customer Service Summit, leaders from various global brands got together to discuss the personalization of global brands. Entitled “Going Global with Social Support: Use Contextual Awareness to Drive Brand Reputation and Loyalty Around the World,” this panel highlighted the various ways in which big brands are fostering regional support in relation Read more


Coca-Cola to Meet 100% of Water Replenishment Goals by 2020

If you were wondering what Coca-Cola’s next big move is, it’s much more than another great marketing campaign. This time, Coca-Cola and its global bottling partners announced that by end of this year they will be on their way to meeting their 2020 water replenishment goals. Just last year, the Coca-Cola system helped communities and Read more

Weekly Ad Roundup – Smart Kids Don’t Swear

At one point or another, we’ve accidentally slipped a bad word around a child and while we usually let it slide sometimes it leads to further consequences… a kid’s mind is a like a sponge! Smart shows how your bad habits influence your children’s bad habits. Speaking of bad habits, how many times have you judged Read more


Coke Cans Drop All Labels in the Middle East to Discourage Prejudice

When trying to make a case for human respect, actions tend to speak louder than words. Coca-Cola is dropping all labels on its cans in the Middle East for the month of Ramadan in order to discourage prejudice and promote equality. The cans are simply marked with Coke’s iconic white ribbons, and one message: “Labels Read more


Pepsi Pokes Fun At Coca-Cola’s Polar Bear

There is nothing better in advertising than when corporate rivalry makes way for some interesting advertising campaign moves. Such is the case with Pepsi’s latest campaign for its latest loyalty program and app called “Pepsi Pass.” Two ads were done where a Pepsi and Cola consumer find out about Pepsi’s new program. Much to the Read more


Coca-Cola and Trussardi United Are Simply #ElegantlyCool

After its Braille design, Coca-Cola gets a luxurious makeover for the 100th anniversary of its iconic contour bottle design. In collaboration with Italian fashion company Trussardi, Coca-Cola unveiled chic-design bottles and cans. This is not the first collaboration between fashion houses and Coca-Cola, but it is the first time Coke dresses the iconic bottle contour. Read more


Coke Makes Twitter A Bit More Personal

Coca Cola launched a new Twitter ad calling out viewers by their name. This move serves as an extended arm of the major “Share a Coke” campaign that was launched earlier this year. Coke uses Twitter to encourage viewers to take part in the “Share a Coke” campaign by buying bottles with their names on Read more