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Duracell’s Bus Stop Stunt Gives New Meaning to Holding Hands

Aware of the amount of cold this winter brought along, as well as the fact that when it comes to human relations it found the way to maintain and grow regardless of the season, Duracell showed that our hearts crave for some warmth just as much as our hands do. SEE ALSO: With Giant Flip-flops Read more

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Krispy Kernels “Meditation”

Client: Krispy Kernels Agency: g2 Quebec, Canada Read more

Pubic Hairstyles Fighting Against Cervical Cancer

Pubic Hairstyles Fighting Against Cervical Cancer

Women often take care about their beauty more than they do of their health. A Campaign that raises awareness about cervical cancer in Canada, managed to fuse beauty and health into one cause – fight against this particular type of cancer. Canadian cancer society, Julyna, partnered up with agency Cossette and created a very controversial campaign; With a call to Read more

Want a Free Beer? Find a Canadian!

Want a Free Beer? Find a Canadian!

Being hard to conquer, the European market encountered one very interesting Canadian campaign this spring. Beer brand Molson, the Canadian part of Molson Coors Brewing Company, producing pale lager, booked the creative agency Rethink Canada to figure out what would be the best way to make a breach to the European market. It’s hard to Read more

Nestea featured

Nestea Brand Focuses On Europe And Canada

The Coca-Cola Company and Nestlé S.A. have agreed to focus their ready-to-drink tea joint venture, Beverage Partners Worldwide (BPW), on Europe and Canada. In Taiwan and Hong Kong, The Coca-Cola Company will enter into a license agreement with Nestlé for the Nestea brand. In all other territories the joint venture will be phased out in a transition to Read more

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Pepsi Brand $1 Million Giveaway

According to a new poll by PepsiCo, 92% of Canadians would like to do something to improve the world around them, but lack the money and knowledge of how to do it. Canadians passionate about change will now have the means to put their ideas into action with the arrival in Canada of the Pepsi Read more

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VW Canadian Art Heist

Stealing has never been more legit, easy, and more fun with Volkswagen‘s out-of-home campaign “The Great Volkswagen Art Heist”. Beginning in October, outdoor galleries with a performance-art twist popped up across major cities in Canada, showcasing limited edition hand numbered framed photos that are meant to be stolen by people passing by. They were encouraged Read more

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