Nautica Thanks its Fans Through Millionth Facebook Fan Appreciation Video

Nautica Thanks its Fans Through Millionth Facebook Fan Appreciation Video

Celebrating the Facebook milestone of one million “likes” has become somewhat of a trend for socially engaged brands. Instead of using it as an opportunity to tout new merchandise or celebrate their history, Nautica, the US based apparel brand, used it to simply thank their fans through a nostalgic, warm-hearted look at a collection of Nautica super-fans and their Read more


Swarovski ‘Be Amazing’ Campaign Goes Virtual

Summer has definitely arrived and it’s luxurious like never before according to the latest Swarovski eyewear. Promoting their new fashion achievement the brand has decided to go social with AR App as part of the Be Amazing campaign. It’s certainly something not seen often, which I can’t say for the campaign name. Using this amazing app Read more


Find Out “What’s Coming Next” in Kit Kat’s new Campaign

Kit Kat launched a new campaign in the UAE called “What’s Coming Next”, taking their famous break to the next level and depicting how it can be very helpful before tackling a situation, such as a situation with the “Boss”, “Girls” or “Parents”. The territory of ‘a break’ which Kit Kat managed to occupy for decades, is Read more

Ford's 'Models Of Courage' Campaign Helps Breast Cancer Cause

Ford’s ‘Models Of Courage’ Campaign Helps Breast Cancer Cause

Ford launched a ‘Models of Courage’ campaign in order to demonstrate goodwill and raise awareness of breast cancer. This company is making clothes for a fundraiser and donating all of it to the breast cancer foundation. 11 women and men are modeling in this campaign in order to raise awareness and help those who need Read more


Nu-Way Weiners Smears Chili Dogs on the Faces of Historical Pop Culture Icons

Nu-Way Weiners has made this amusing new campaign in order to communicate its history, from its founding in the midst of World War I all the way up through the technology age in a way that consumers would find fun and interesting. In 1916, a Greek immigrant from New York visited relatives in Macon, Georgia, and Read more

Lipton Iced Tea New Advertising Campaign

Lipton Iced Tea New Advertising Campaign

More and more campaigns for refreshing beverages are coming in as we are approaching Summer. Joining Honest Tea’s and Tree Top Juice’s efforts is Lipton iced tea. The PepsiCo brand has unveiled their new campaign  “Drink Positive” featuring Grammy Award-winning trio ‘Lady Antebellum’ in two TV spots. The spots show the refreshing taste of Lipton and Read more


Pepsi Debuts “Now in the Moment” Starring Nicki Minaj

Just as we announced previously this month, Pepsi has started with its first global campaign Live for Now. Brand has released the first TV ad Now in the Moment starring Nicki Minaj, just like it was expected. The commercial propagates a simple idea: to live each moment the best we can through a wide range of pop-culture activities. Read more

Coca‑Cola's Olympic Torch Relay Campaign

Coca-Cola’s Olympic Torch Relay Campaign

Celebrating the Olympic season, Coca‑Cola Great Britain has launched a new outdoor campaign, titled “Celebrate Britain’s Beat”. Besides music stars, the campaign is featuring Coke’s “Future Flames” – a group of young people previously selected for their diverse skills in sport, music and dance to carry the Olympic torch. The outdoor ads created by UK’s largest advertising Read more

Yay or Nay on the Tobacco Branding Ban in the UK

Yay or Nay for the Tobacco Branding Ban in the UK?

Almost two thirds of people support moves to sell cigarettes in plain packaging, suggesting tobacco companies will soon lose the battle to protect their brands’ identities. The government will publish a consultation on Monday examining plans to strip all branding from cigarette packs sold in England. “Pack designs are used to promote brand imagery, and also distract Read more

Panasonic's First Ever EVOLTA Batteries Global Facebook Campaign

Panasonic’s First-Ever Global Facebook Campaign for EVOLTA Batteries

Since their “Share The Passion” global Olympic campaign, Panasonic hasn’t been active much in the social media campaigns field. Recently, they’ve changed their minds, though, as time has come to raise global awareness of their new product – the EVOLTA batteries. The EVOLTA brand name is derived from the words “Evolution” and “Voltage”, and comes Read more