Doritos

Doritos Sensational Salsa in a 3D Experience

Fitzroy Amsterdam agency has created an outstanding campaign in order to introduce Doritos’ consumers to the new flavor – Sensational Salsa. Young people are smitten by the creativity of the new campaign. Apparently, the creators have made a 3D world, let it come to life and enabled its players to make a transition from daily Read more

''THE DARK KNIGHT RISES'' AND MOUNTAIN DEW LAUNCH A STRIKING GLOBAL CAMPAIGN

”The Dark Knight Rises” and Mountain Dew Launch a Striking Global Campaign

A campaign with a tendency to spread itself worldwide and gain massive audience is about to be promoted. According to latest information given by Mountain Dew, known as the PepsiCo’s second-largest beverage brand, their cooperation with Warner Bros.’ and Legendary Pictures’ blockbuster “The Dark Knight Rises’’ will diffuse rapidly throughout 20 countries across the world. Read more

TuneFeatured

‘Tune in to Giving': PepsiCo and Dollar General Together with Country Music Star Brad Paisley

PepsiCo is teaming up with award-winning country music star Brad Paisley and Dollar General to support literacy in the United States. The parties recently kicked-off “Tune in to Giving,” an in-store promotion encouraging fans to help support the Dollar General Literacy Foundation, an organization dedicated to help others improve their lives by taking their first Read more

SKYY VODKA ANNOUNCES ITS FIRST EVER TELEVISION ADVERTISING CAMPAIGN

SKYY Vodka Announces its First Ever Television Advertising Campaign

Following years of creating some of the most memorable, iconic images in advertising history, SKYY® Vodka, the number-one selling domestic super-premium vodka in the U.S., announced today its first-ever television advertising campaign for the brand: “Passion for Perfection.”  The campaign is the living embodiment of SKYY’s essence and proprietary distillation process – a perfect balance of Read more

RIM Tries to Get Back on Their Feet with New Social Media Efforts

RIM Tries to Get Back on Their Feet with New Social Media Efforts

In a attempt to keep the eyes of the media of their recent failures, or just to keep some of their consumers, RIM launched a “PR offensive” on social media. They reached 1,000,000 followers on Twitter, so they encourage their fans to tell them what makes each follower #1inaMillion and share their stories, and the Read more

Lenovo Launched a Video Competition to Support Their New Ad Campaign

Lenovo Launched a Video Competition to Support Their New Ad Campaign

Lenovo and Ideas United the creators of Campus MovieFest (CMF), announced the launch of the “Seize the Night” Film Your Own Ending Competition. The competition tasks student filmmakers from around the globe to create alternate endings to Lenovo’s acclaimed “Seize the Night” ad supporting the company’s recent Ultrabook “Book of Do” advertising campaign. “We created the ‘Seize the Night’ Read more

New Dior Addict Campaign is Addictive Like Never Before

New Dior Addict Campaign is Addictive Like Never Before

The French fashion house Dior has showed us once again its recognizable note of playful elegance presenting its latest campaign and video for well known Dior Addict fragrance line. It’s created by Swedish director Jonas Akerlund and inspired by the legendary scene from the Roger Vadim’s movie “And God created women”, from 1956. Dior has decided Read more

easyJet Uses England's Ejection From Euro Championships in New Press Campaign

easyJet Uses England’s Ejection From Euro Championships in New Press Campaign

easyJet took the advantage of the momentary football craze and made a press campaign that marks England’s ejection from the European Championships. The tagline is  “tears dry faster in the sun”, calling customers to cheer up and deal with the England’s exit in warmer places. This is part of easyJet’s ongoing “Where are you going?” campaign and Read more

Nissan

Nissan Introduces “WHAT IF_” Global Campaign

Nissan launched a brand new global brand campaign called “WHAT_IF”, mainly focused on international airports and online features. This campaign will most likely advertise for new Nissan’s model GT-R, with its fastest driver, triple Olympic gold medalist, Usain Bolt. On Nissan’s official website, they tried to open up the big news with a funny question: Read more

Fly Tastefully and Stylishly With British Airways

Fly Tastefully and Stylishly With British Airways

There’s a certain charm in British utterly minimalistic yet elegant designs, and we can surely see that charm here too: In this new, classically-styled campaign, British Airways depicted themselves as a classic brand, with the obvious goal of returning the luxury experience to flying. As opposed to other airlines that keep cutting back on their menus, these Read more

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