Cuba Libre Anyone? Vivimos?

I asked the bartender for a rum and coke. He looked at me flatly. Catching myself, I rephrased my request: “Cuba Libre, por favor.” Everyone in Havana was drinking it. I felt obliged to indulge the native pride in the Cuban national drink. Along with the daiquiri and mojito, few countries beside Cuba have produced Read more


Gucci Goes Manga!

Gucci has decided to start the new year in a very creative and unexpected way – by teaming up with Japanese manga artist Hirohiko Araki and making a multi-platform ‘manga’ campaign. Gucci’s 2013 Cruise collection Inspired by Gucci’s 2013 “Cruise” collection, the renowned Japanese artist’s illustrated story entitled “Jolyne, Fly High with Gucci” will be featured Read more


Help James Bond to “Crack the Case” in the Latest Heineken Campaign

Heineken just unveiled the action packed TV commercial as a result of their collaboration with the upcoming James Bond film called “Skyfall”. Announced last week, the 60-second ad called ‘Crack the Case’ features our favorite 007 agent Daniel Craig in a classic situation where he escapes from goons, but with the help of an unsuspecting Read more


James Bond and Heineken Set to Launch a Global Campaign (Updated)

Having maintained a strong relationship with the famous James Bond film series over the years, Heineken announced a new TV and digital campaign which has the goal to promote the 23rd James Bond adventure dubbed Skyfall. For the first time ever, the fruitful collaboration will be expanded to a much bigger scale by featuring none Read more


Dare To Encounter With Calvin Klein New Campaign

It seems that Calvin Klein Fragrance got a “vampire” twist. The new digital campaign is promoting the brands new men’s fragrance starring a True Blood actor. The fragrance named Encounter is set to hit the market September 4th, as the part of the ‘Dare to Encounter’ campaign. Created by Baron + Baron, Calvin Klein’s in-house Read more

Acer Hires Jack Bauer for New Global Campaign

Acer Hires Jack Bauer for New Global Campaign

Kiefer Sutherland is back in his most famous role of Jack Bauer of the TV series “24”. This time he was hired by agency Mother for Acer’s ad “Bake It” in which he finds his true self – in baking cupcakes. “We don’t mean to sound gushy but we think this computer might just change Read more

Diesel's new Advertisements Aren't Moving, but They're not Still Either

Diesel’s New Ads Aren’t Moving, but They’re Not Still Either

Is it a GIF? Is it a JPEG? No, it’s a cinemagraph. Diesel is once again being unique in its campaigns by using trends and originality, combining the recently introduced cinemagraph with its fall/winter 2012 collection.   The cinemagraph is somewhat of a sophisticated GIF – it’s a still picture with only certain moving parts Read more

Volvo Crowdsources Facebook for Inspiration

Volvo Crowdsources Facebook for Inspiration

From concept cars of the future, to crowdsourcing for car design, Volvo is passionate about becoming a more ‘human-oriented’ brand. The Swedish automotive giant wants to connect digital, online and social PR activity with its global marketing strategy and drive innovation through consumers. To support this new approach Volvo has launched a Facebook application called Read more


Agent Provocateur Shows Monica Cruz’s True Self

The luxurious lingerie brand Agent Provocateur has justified once again its synonym for sexappeal. The brands stunning campaign is presented by an even more stunning celebrity face, Mónica Cruz. Penélope Cruz’s little sister couldn’t get a better chance of becoming more noticeable than this. The brand’s campaign for fall/winter 2012, titled ‘Wilhelmina: Show Your True Read more

Nivea Says that Rihanna is a No-Go for Their Future Campaigns

Nivea Says that Rihanna is a “No-Go” for Their Future Campaigns

Nivea’s parent company Biersdorf announced a new marketing strategy for which Rihanna is a “no-go” according to CEO Stefan Heidenreich. This statement caused a lot of commotion because of the explicit way he annouced it. “I do not understand how to bring the core brand of Nivea in conjunction with Rihanna. Nivea is a company Read more