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Arm the Insurgents! Aggressive Branding in the Digital Age

There has been a great deal of chatter in brand circles – from The New Yorker article commented upon here recently, to Harvard Business Review blog posts – about whether or not brands can survive in the consumer-empowered digital age. In an effort to dig deeper into exactly how the Internet and branding are affecting each Read more

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The Future of Branding Is User Experience

Especially at this time of year, there are a lot of articles out there predicting the future of branding, the future of marketing, the future of whatever, and I apologize for being so crass as to add this one to the fray. Apologies out of the way, let’s get into it, and let me explain Read more

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