How to Effectively Use Color When Branding

The utilization of color can be a very powerful tool in a brand’s armamentarium. That said, very few brands have effectively been able to gain a competitive advantage through the use of color. On a very basic level, color has the ability to evoke emotion. On a deeper level, color is arguably the most powerful Read more


Branding Roundtable No. 1: Brand Co-Creation

In an effort to explore important branding topics more deeply than an average article will allow, Branding Magazine is launching The Branding Roundtable. Each month we will interview three industry experts on a different subject, recap the comments in a brief post (as below), and publish the interview in its entirety as an eBook, available for Read more


Arm the Insurgents! Aggressive Branding in the Digital Age

There has been a great deal of chatter in brand circles – from The New Yorker article commented upon here recently, to Harvard Business Review blog posts – about whether or not brands can survive in the consumer-empowered digital age. In an effort to dig deeper into exactly how the Internet and branding are affecting each Read more


The Future of Branding Is User Experience

Especially at this time of year, there are a lot of articles out there predicting the future of branding, the future of marketing, the future of whatever, and I apologize for being so crass as to add this one to the fray. Apologies out of the way, let’s get into it, and let me explain Read more