Benetton Iconic Value of Color

Benetton’s New Campaign Celebrates Iconic Value of Color

Benetton’s new fashion campaign for Spring/Summer 2013 centers on the iconic value of color, breaking new ground for the Benetton brand. Benetton’s chairman Alessandro Benetton commented that the campaign places importance on celebrating the brand’s iconic value of color and that it gives: A powerful assertion of the identity and excellence of this brand, which Read more


Benetton Celebrates the Potential of Young People in “Unemployee of the Year” Campaign

After sparking controversy with the UNHATE campaign in November last year, Benetton, through the UNHATE Foundation, launched a new global communication campaign to support unemployed youth. This time the brand decided not to use such shocking imagery for their campaign. Instead, they want people to acknowledge the unemployment issue through ads that look like magazine covers and Read more


Benetton’s Digital Interaction With New Apps

Today, Benetton has announced its updated range of apps for the new generation of tablets and smartphones. The apps will be launched as an accompaniment to the latest Benetton Spring/Summer 2012 collections for each of their brand: United Colors of Benetton, Sisley and Playlife. Benetton has the privilege to be one of the few companies with a dedicated Read more

Benetton United Colors Of Love

Did Benetton Do It Again?

  Oh Benetton, you and your silly little controversial ads! Yup, Benetton did it again, but not of course as hard core as the UNHATE campaign, but still kinda controversial. I mean, if you mind people of the same sex passionately kissing each other for approximately one minute and 9 seconds. The ad goes by Read more


Benetton Group And Colors Magazine Donate Unhate Dove To Tripoli

The magazine Colors gave an Unhate Dove to the city of Tripoli as a sign of peace and hope. The large, dove-shaped sculpture is covered in over 22,000 spent cartridges picked up in the world’s “hot spots”. Made by Fabrica, the art installation will be officially donated to Tripoli on Saturday 24 December 2011, Independence Day, Read more


Can It Get More Controversial?

Like you already know, the new Benetton’s UNHATE campaign has disturbed a lot of people. While some are impressed by it, others meet it with disgust. Branding Magazine was one of the fastest online media to publish and present this rather unusual, and not your average every-day campaign. We all know that Benetton’s campaigns always Read more


Benetton’s Shocking UNHATE Campaign

The Italian fashion brand Benetton really knows how to shock and leave us absolutely breathless. After their project called “Lana Sutra“, they’ve decided to step it up a notch further with a really controversial campaign that features the most influential people in the world: Barack Obama, Hu Jintao, Hugo Chávez, Pope and Ahmed Mohamed el-Tayeb. Read more


Smiley World Of Benetton

United Color of Benetton will be smiling more than ever! Fashion brand Benetton has sign a deal with Smiley World for their new underwear and sleepingwear line “Benetton Undercolours”. I’m surprised that they haven’t done it before because Benetton is well known for collaborations like this one is. As a lover of Benetton I can’t wait Read more