Brands Saving the World – Humanity or Profit?

In light of the COP21 conference, climate change has gained more place under the spotlight than it has during the past few years. But among the feeling of historical achievement and unity, there is a question of morals aimed at the participants and sponsors, and the future of the agreement. The COP21 conference in Paris Read more


The Growth of Branding in China

There are different ways to look at branding and it is certain that I have a very different one. It is fascinating to imagine the journey of a brand that starts with an idea from an entrepreneur. Personality, interests, and environments bring to life ideas, leading to a project and the first version of a Read more


The Responsibility of an Iconic Brand in A Changing World

Icons are not like any other brand. We love them and every brand wants to be one. In today’s world of constant change, the significance of icons is even more important than ever before as they are beacons of recognition and constancy. We know them, desire them, connect with them—and we expect a lot from Read more

Weekly Ad Roundup – In Bed

You know, this Friday is the kind of Friday we’d enjoy in bed. M&Ms sure got the idea with a cheeky love affair. There’s one more month left of summer, which means students are begrudgingly preparing to go back to school. Luckily, Clarks makes us excited for the new school year to start. Android’s ads are always Read more


Adidas Launches New Ace and X Football Boots

Football is changing. Adidas unveiled its new project after announcing the withdrawal of the famous and historic Adidas Adipure 11pro, Adizero, Nitrocharge and Predator boots. They will be replaced with two new boot models: Adidas Ace and Adidas X. This decision was triggered by the new football philosophy that consists of two types of players — Read more

attends the FIFA Executive Committee Meeting on October 20, 2011 in Zurich, Switzerland. During this third meeting of the year, held on two days, the FIFA Executive Committee will approve the match schedules for the FIFA Confederations Cup Brazil 2013 and the 2014 FIFA World Cup Brazil.

Are Brands Obligated to Take Part in the 2022 FIFA World Cup Qatar Moral Debate?

What are brands Adidas, Gazprom, Hyundai, Kia, McDonald’s, Budweiser, Coca-Cola and Visa to do over allegations of improper conduct in working conditions at the 2022 World Cup building sites in Qatar? With mounting pressure from the International Trade Union Confederation (ITUC), FIFA sponsors are being asked by a new campaign grouping to speak out about Read more


Earth Day 2015: The Expected (and Unexpected) Top 50 Greenest Brands

This week is the 45th anniversary of Earth Day, and its celebration is accompanied by the hopes of tens of millions of people that this is the moment when sustainability and economic growth find a real balance. According to the experts, to be successful, everyone– including brands must commit to a low carbon future. For Read more


Adidas Football “There Will Be Haters feat. Suárez, Bale, James and Benzema

Client: Adidas Agency: Iris Director: Ernest Desumbila Production: Frenzy Paris Read more


Reebok’s Tattoo Branding in Search for Passionate Brand Heroes

Aiming to make a bigger shift from pro athletes to intense amateurs, Reebok has recently introduced new logo, and now they are taking it one step further: the brand is giving its fans a chance to win a year-long sponsorship deal by challenging them to get a tattoo of their new CrossFit Delta logo. SEE Read more