Earth Day 2015: The Expected (and Unexpected) Top 50 Greenest Brands

This week is the 45th anniversary of Earth Day, and its celebration is accompanied by the hopes of tens of millions of people that this is the moment when sustainability and economic growth find a real balance. According to the experts, to be successful, everyone– including brands must commit to a low carbon future. For Read more


Adidas Football “There Will Be Haters feat. Suárez, Bale, James and Benzema

Client: Adidas Agency: Iris Director: Ernest Desumbila Production: Frenzy Paris Read more


Reebok’s Tattoo Branding in Search for Passionate Brand Heroes

Aiming to make a bigger shift from pro athletes to intense amateurs, Reebok has recently introduced new logo, and now they are taking it one step further: the brand is giving its fans a chance to win a year-long sponsorship deal by challenging them to get a tattoo of their new CrossFit Delta logo. SEE Read more


Adidas “House Match”

Client: Adidas Agency: TBWA\Chiat\Day Read more


Adidas Introduces Brazuca, the World Cup’s Stalker Ball

Adidas recently introduced the official 2014 World Cup stalker ball, a specially-designed ball with 6 cameras that will be sent on a global tour taking shots of the games and releasing the videos on their YouTube page. This brings on a whole new twist for Adidas as a brand. Seeing a game from that angle Read more


Samba Primeknit from Adidas Promises to Boost Performance

Just as the world is getting ready for the FIFA World Cup in Brazil later this year, Adidas launches a product line of soccer cleats that will surely draw a lot of attention from fans of the most televised sporting event on the planet. The idea was to make a cleat lighter than a leather one, Read more