Adidas Launches New Ace and X Football Boots

Football is changing. Adidas unveiled its new project after announcing the withdrawal of the famous and historic Adidas Adipure 11pro, Adizero, Nitrocharge and Predator boots. They will be replaced with two new boot models: Adidas Ace and Adidas X. This decision was triggered by the new football philosophy that consists of two types of players — Read more

attends the FIFA Executive Committee Meeting on October 20, 2011 in Zurich, Switzerland. During this third meeting of the year, held on two days, the FIFA Executive Committee will approve the match schedules for the FIFA Confederations Cup Brazil 2013 and the 2014 FIFA World Cup Brazil.

Are Brands Obligated to Take Part in the 2022 FIFA World Cup Qatar Moral Debate?

What are brands Adidas, Gazprom, Hyundai, Kia, McDonald’s, Budweiser, Coca-Cola and Visa to do over allegations of improper conduct in working conditions at the 2022 World Cup building sites in Qatar? With mounting pressure from the International Trade Union Confederation (ITUC), FIFA sponsors are being asked by a new campaign grouping to speak out about Read more


Earth Day 2015: The Expected (and Unexpected) Top 50 Greenest Brands

This week is the 45th anniversary of Earth Day, and its celebration is accompanied by the hopes of tens of millions of people that this is the moment when sustainability and economic growth find a real balance. According to the experts, to be successful, everyone– including brands must commit to a low carbon future. For Read more


Adidas Football “There Will Be Haters feat. Suárez, Bale, James and Benzema

Client: Adidas Agency: Iris Director: Ernest Desumbila Production: Frenzy Paris Read more


Reebok’s Tattoo Branding in Search for Passionate Brand Heroes

Aiming to make a bigger shift from pro athletes to intense amateurs, Reebok has recently introduced new logo, and now they are taking it one step further: the brand is giving its fans a chance to win a year-long sponsorship deal by challenging them to get a tattoo of their new CrossFit Delta logo. SEE Read more


Adidas “House Match”

Client: Adidas Agency: TBWA\Chiat\Day Read more


Adidas Introduces Brazuca, the World Cup’s Stalker Ball

Adidas recently introduced the official 2014 World Cup stalker ball, a specially-designed ball with 6 cameras that will be sent on a global tour taking shots of the games and releasing the videos on their YouTube page. This brings on a whole new twist for Adidas as a brand. Seeing a game from that angle Read more