Editions

The New Age of Advertising - Regular Issue 10

Regular Issue #10

The New Age of Advertising

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Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer's mind and attract and keep customers.

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We publish multiple issues throughout the year, focusing on the experiences, knowledge, and opinions of industry thought leaders from across the globe. These periodical issues are collections of interviews and articles featuring international experts from a variety of branding's domains, speaking on both current and future trends.

Our monthly issues, entitled “The Branding Roundtable”, bring diverse and international groups of leaders together to discuss some of the industry’s most pressing questions and topics.

Branding Roundtable #23

The Diversity Gap

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Branding Roundtable #22

Beyond Brand Experience

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Branding Roundtable #21

Political Branding

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Branding Roundtable #20

Essentials for Building a Branding Career

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Branding Roundtable #19

The New Power of Brand Design

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Branding Roundtable #18

The State of Brand Insights

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Branding Roundtable #17

What is a branding agency

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Branding Roundtable #15

Destination Branding

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Branding Roundtable #14

Luxury Branding

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Branding Roundtable #13

Nonprofit Branding

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Branding Roundtable #12

The Next Generation of Brand Innovators

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Branding Roundtable #11

How to Collaborate for Brand Relevance

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Branding Roundtable #10

Content Brands

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Branding Roundtable #9

Financial Branding

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Branding Roundtable #8

The Challenge of Rebranding

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Branding Roundtable #7

Challenges and Opportunities for 2015

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Branding Roundtable #6

Verbal Branding

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Branding Roundtable #5

Brand and Customer Experience

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Branding Roundtable #4

How Branding Agencies Brand Themselves

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Branding Roundtable #3

Employer Branding

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Branding Roundtable #2

Purpose-Driven Branding

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Branding Roundtable #1

Brand Co-Creation

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