Branding Roundtable 27

The State of Brand Strategy

Summary

When people hear the word ‘brand,’ what reflexively comes to mind is typically either brand expression (a name, logo or message) or brand experience (e.g., a service interaction, or a particularly delightful or disappointing brand feature). But underlying those representations,
in fact underlying everything about a brand, is something typically unseen – if done correctly – but also absolutely essential: the brand strategy.

branding-magazine

Don’t have an account? Register.

Use the Bm | Bn switcher in the top-left corner to seamlessly switch between our Branding Magazine and Branding.News websites.

Got it
feedback

Help us improve your experience.

Dear reader, if you have a free minute, then please help
us to improve your overall experience by providing your
feedback below. Thank you!

Captcha