Good Campaign: Public Ministry São Paulo “The Incomplete Masterpiece”

Campaign: The Incomplete Masterpiece Brand: Public Ministry of the State of São Paulo Agency: VML “My life has changed and will never be the same,” so begins the sad story of one mother whose child has gone missing. In this poignant piece called “The Incomplete Masterpiece” created by agency VML for the Public Ministry of Read more

b2b-cmos-drive-strategy-fi

Why B2B CMOs Should Drive Business Strategy

One of the best things about interviewing different B2B leaders for this column each month is the opportunity to identify important threads of industry conversation—and none is more important to senior marketing leaders, and the organizations that they serve, than that surrounding the rise of the B2B CMO as a key driver of core business Read more

paid-social-makes-sense-kusovski-fi

When Investing in Paid Social Makes Sense

There’s no doubt that for many marketers and decision makers, the allure of crafting a campaign for social media is the cost, or rather the lack thereof. Using social media to market for free is a natural draw for cost-conscious organizations looking to build online awareness for their brand. That said, social networks are businesses, Read more

Good Campaign of the Week: H&M “Rewear it”

Agency: Forsman & Bodenfors Campaign: Rewear It Brand: H&M Last year we featured Forsman & Bodenfors stunning video for H&M’s ‘Close The Loop’ film as our Good Campaign of the Week. They’re both back with another blockbuster video campaign, this time featuring M.I.A. Long renowned for her challenging hybrid of pop, rap, and electronica, M.I.A. Read more

new-reality-for-tech-brands-todaro-fi

A New Reality for Technology Brands

The art of branding technology was once the Holy Grail of marketing. How do you market something new, innovative, and conceptually unfamiliar to an apathetic audience unsure about a new product? Take for instance Apple launching the Macintosh during the 1984 Super Bowl when the world of technology seemed alien. Nowadays, we’re in a world where Read more

feat_1-23-2016

Is Designing Inspiring Art for Your Own Social Media a Gateway to Success?

Impressed by his daily designs, we interviewed Filip Hodas, a 23-year-old DJ and graphic designer from Prague, on the way that he uses social media, the recent shift in his work, and how younger people can make waves in the digital world while still remaining independent. Not only were we able to inspect his mind-boggling Read more

thinx-subway-nyc-fi

Using Humour, Education, and Empowerment to Break Down Taboos

If any of you have had the chance to ride New York’s subway recently, then you’ve most likely been confronted by colorful, artful images of food alluding to periods and cheeky copy (not to mention cheeky women). And while that may be uncomfortable for certain people, it never comes across as crass. In fact, everything Read more

Good Campaign of the Week: SK-11 “Leftover Women”

Campaign: Leftover Women Brand: SK-ll Agency: Forsman & Bodenfors “People think that in Chinese society, an unmarried woman is incomplete.” If you are a single woman over 25 in China, you will often be heartbreakingly referred to as a “leftover woman.” Women are brought up to respect their parents, but being unmarried is seen as Read more

Screen Shot 2016-04-09 at 6.25.00 PM

Lessons in Flying Creatively with Leavingstone

As we come to realize that climate change is a massive global issue, a few campaigns come to mind. UK’s Neat Streets had passersby decide whether Ronaldo or Messi was the best football player using cigarette butts, and French Intermarché’s award-winning Inglorious Fruit brought to light the unreasonable waste produced by unsold grocery produce. In Read more

Packaged Goods
Digital
X