Good Campaign of the Week: what3words “The World Addressed”

Campaign: The World Addressed Brand: what3words These worthy winners of a D&AD Pencil are trying to change the way that people mark their addresses across the globe. Entered into the D&AD Professional Awards 2016, this particular campaign impressed the judges so much that it won one of only two Black Pencils from this year’s haul. Read more


Virtual Reality: Year One – 2016

OK, it’s time for everyone to strap on a VR headset, but remember you’re going to be in for a bumpy ride in 2016, or Year 1 AVR. Welcome 2016, the year virtual reality (VR) content may reach the masses. And while the AR conversation has largely taken place behind the scenes, expect it to Read more


What Leading Brand Thinkers Really Think #01: Simplicity

Welcome to the first in a series of interviews that will try to get beyond the buzzwords and spin of thought leadership and content marketing, and dig into what purport to be leading trains of thought in the branding and marketing field.   We will be interviewing notable brand practitioners, the CEOs of branding firms that Read more

Good Campaign of the Week: Action for Addiction “Dry/Clean”

Campaign: Dry/Clean Brand: Action for Addiction Agency: Leo Burnett London The phrase ‘one man’s trash is another man’s treasure’ may well be a cliche, but that certainly hasn’t made Leo Burnett and Action for Addiction’s new initiative any less poignant. The idea is simple; in the throw away society we live in, studies tells us Read more


Mobile Myths from a Millennial Perspective

Millennials spend 2.5 hours daily on their smartphones, yet marketing leaders have not mastered the art of engaging millennials, a key predictor of mainstream consumer behavior, on mobile. New Forrester data from Nicole Dvorak, data scientist (and millennial) at Forrester Research, upends some common myths to show why apps alone aren’t enough, how smartphone usage and commerce differs Read more


Brand Challenges in a Downward Chinese Market

All around the world people are talking about the Chinese slowdown and the effect it has on oil prices, financial services, and especially brands. Even within China we are asking these questions and how it relates to specific industries such as Automotive and F&B. But the tone is not necessarily negative. Our latest LABReport echoed the Read more


Celebrity Endorsement in Technology Still Requires Innovation to Succeed

Is it a bird or a plane? No, it’s just Henry Cavill using his new Huawei P9+, making him the Ying to Scarlet Johansson’s Yang. Both celebrities have cleverly signed up to be the new ambassadors for China’s most recognised international mobile handset brand, Huawei. As two of the most recognised actors on the planet with Read more

Good Campaign of the Week: Samsung “Voice of Life”

Campaign: Voices of Life Client: Samsung Agency: Leo Burnett Chicago Fifteen million premature babies were born last year. This is a terrible statistic we rarely hear about. Often, this will mean that in any year there are 15 million babies in intensive care units, in many cases for months at a time away from their Read more


Why Brands Need to Find Their Grey Space

“The interplay between the user and the provider will be so in simpatico it’s going to crush our ideas of what mediums are all about…. the idea that the piece of work is not finished until the audience come to it and add their own interpretation, and what the piece of art is about is Read more

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