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Roll With It – Polyera Introduces First Ever Bendable Display Watch

After ten years in the making, Polyera Digital Fabric Technology introduced the Wove Band – a watch with a flexible display that can wrap around a wrist or be used flat. The watch itself consists of digital screens which work through two layers, the frontplane, a layer that displays the visible image, and the backplane, Read more

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McDonald’s Introduces Table Service to the UK and US

“Please, take your seat, your order will arrive shortly” are words that were never said in a McDonald’s–until now. McDonalds is trying out table service in the UK and US this month in order to keep up with the rising competition from other fast food chains like Chipotle and Shake Shack. Already proven successful in Germany, Read more

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What Does the Latest Survey Say About Social Network Users?

Women in the US still dominate social networks. According to BI Intelligence’slatest research, women are more likely to use social networks than men. Pinterest is the most popular social network among this gender (29 percentage points more than men), while Instagram’s users are closer to equal, however, female users have 7 percentage points more than male Read more

Good Campaign of the Week: Arrels Foundation Spain “The Most Boring Viral Video”

Campaign: The Most Boring Viral Video Agency: The Cyranos/McCann Client: Arrels Foundation Spain Home, success, luxury, friends, car, family, love, joy—all of these are top keywords used by big brands on YouTube, they are also all of the things you lose when you become homeless. Now, Spanish agency The Cyranos / McCann are asking people Read more

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Tinder’s Epic Twitter Rampage Against Accusations of Fueling the Hook-Up Culture

Tinder was engaged in a certain bizarre event recently when it set Twitter on “fire.” The main reason for such a move was an accusation made by Vanity Fair writer Nancy Jo Sales, who marked Tinder as the harbinger of the “dating apocalypse.” Although Vanity Fair published a story about Tinder being part of the problem Read more

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Brazilian Neutrogena Unveils Interactive Ad Cover

Neutrogena executed an interesting, interactive ad cover for Brazilian weekly Caras Magazine where readers can remove the make-up from actress Giovanna Ewbank’s face using an accompanying set of Neutrogena Deep Clean wipes. Agency DM9DDB is standing behind this idea for Neutrogena’s Deep Clean wipes. Caras’ cover page with the unique type of advertising, in addition to people’s fascination Read more

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Verizon Ditches 2-Year Contracts and Overhauls Its Phone Plans and Pricing

Verizon, one of the largest wireless communications services in the US, is bringing several new changes to their phone plans and pricing starting from August 13th. Their new strategy limits the ways customers can purchase new devices, offering only two options: buying the phone in full price immediately or in $20 monthly installments. So, what happened to the Read more

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Visa Announced the Winners of “The Everywhere Initiative”

Visa launched “The Everywhere Initiative,” a startup community with the aim of finding new ways of engaging and inspiring new generations to adopt and use Visa Checkout, an online-payment platform. The project sought to inspire innovative solutions from startups in order to resolve Visa’s marketing issues, which revolve around their approach to millennials. At the Read more

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Google Handles Its Ambitious Endeavors Under New Parent Company “Alphabet”

Google is rearranging its business endeavors, segregating its Internet projects and its more progressive and ambitious ideas— all parented by one new company called Alphabet. The operations that will remain part of Google include Search, Maps, Youtube, Apps, Android, and Advertising, while businesses like Calico, Nest, and X lab become separate entities. “What is Alphabet? Read more

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