Grolsch – Celebrating 400 Years of Originality

It seems like beer brands keep investing more creativity in their advertising campaigns, making this industry highly competitive–one of these campaigns caught our attention. This year marks the 400th anniversary campaign of Dutch premium lager Grolsch, titled “Celebrating 400 years of originality.” East London was selected as the destination for the campaign launch in a Read more


What’s in a Name? UN Women Empowers Mothers in the Middle East

Do you know what your name means? What cultural values it holds? How have you developed an identity with your name? A name holds a lot of value, and UN Women is hoping to empower mothers in the Middle East by giving back their name. Coinciding with their Mother’s Day on March 21st, UN Women in Read more


Terre des Femmes – Appearances Are Not a Measure of Worth

Hamburg-based Miami Ad School Europe has created several ads for Terre des Femmes, a women’s rights organization. They depict a woman’s chest, legs, and feet with a track marking common prejudices according to the amount of cleavage she bares, the length of her hemline, and the height of her heels. Marks range from “prude” and “old Read more


The Shorty Awards Reveal Who Is Best on Social Media

Brands are facing the fact that most of the time our eyes are glued to some kind of screen, whether we’re on mobile or stuck in our chairs using our computer. And yes, we are on social media and yes, we have ad blockers that we use all over the web, however, if they are clever enough Read more


Experiencing Fashion through Virtual Reality Thanks to Future Fashion

Fashion has never been as virtual as it is now. It’s only a matter of time until fashion becomes a part of virtual journeys, and we’ll be able to see, purchase, or try clothes just by using headsets. Thanks to Westfield UK’s latest campaign called Future Fashion this is possible now. Collaborating with INITION, Westfield Read more


‘Afraid of the Dark’ – A Reminder of the Syrian Tragedy

On March 15th the Syrian civil war, a conflict that has claimed between 200,000-300,000 lives, entered its fourth year with no end in sight. As part of an international campaign launched by #withSyria, London-based agency Don’t Panic and its production partners UNIT9 created “Afraid of the Dark,” a video to remind us that the Syrian crisis is still ongoing. Read more


Have You Checked Your Spots? If Not, These Dalmatians Will Remind You

La Roche Posay crafted a beautiful campaign designated to alert all of us about the risk of skin cancer. Featuring cute Dalmatians with a joyful soundtrack, the campaign’s purpose is to make individuals keep an eye on their, and of their loved ones’, beauty spots! The campaign, entitled “Become a Skin Checker,” has a main goal of going viral in Read more


Does Clean and Clear Say the Trans Youth Is “Extraordinary”?

What better way can you pull the strings of your teenage audience than to tell them they should feel good in their own skin? Clean and Clear, a skin care brand, launched the “See The Real Me” campaign last year when Lauren Giraldo, a teenager from Miami, was chosen as the ‘real girl’ to take over all Read more


How to Properly Raise Awareness about Colon Cancer

Having colon or rectal cancer is really a sensitive topic for most people. Usually avoided and uncomfortable to talk about, it is currently the second deadliest cancer in America, according to the American Cancer Society, so it shouldn’t be a taboo! Fortunately, there are those who do their best to attract people’s attention and they are Read more

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