Design Students Turn KLM’s Business Class into A Series of Travel Products

As a part of its business class interior overhaul, Dutch air company KLM invited students from the Design Academy Eindhoven to re-purpose old materials and create new travel items. With help from agency DDB & Tribal Amsterdam, the airline came up with the project “Plane to Product” and it yielded some interesting results. KLM took Read more


No You’re Not Crazy, Whole Foods Really Is Overcharging You

Whole Foods is pricey, but even more than it is allowed to be. According to the New York City Department of Consumer Affairs, Whole Foods has been overcharging customers for their pre-packaged foods by displaying an inaccurate weight on its packaging. The investigation was set underway in October last year, and the DCA detected “systematic Read more


I Am My MTV: MTV Gets Personal With The Viewer In Its Rebrand

MTV International is evolving. Since its foundation in 1981 as a 24/7 music TV channel, MTV has somewhat lost the meaning of its letter “M” due to the cultural shift over the years, but now the “TV” part is about to undergo some major changes. MTV is facing heavy competition with other music channels and Read more


Denver Waters’ “You Can’t Make This Stuff” Uses so Much Stuff in Outdoor Ads

For the past nine years, Denver Waters has been successfully collaborating with Sukle Advertising on the “Use Only What You Need” campaign, with the goal of appealing to Denver residents about water scarcity. For the past nine years, the residents of Denver have been responding to the campaign so well that their water use has hit an all Read more


Braille Goes Digital in Facebook Post: UNCP at a Glance

Imagine all the words you read through Facebook posts on a daily basis. Now, just think for a moment if you couldn’t actually see them because you were visually impaired. Thousands of people are in the second situation worldwide and most of us don’t even realize it. La Union Nacional de Ciegos del Peru (The National Read more


Dads’ Go-To Brand? Recent Survey Says Band-Aids

Dads are swapping tools for Band-Aids, says a recent survey conducted by YouGov BrandIndex. Researching what brands are best perceived by fathers, the poll examined 1,800 individuals’ opinions and ranked them using scores on quality, satisfaction, impression, value, reputation, and willingness to recommend. Last year’s leader Craftsman, a tool manufacturer, was ranked third this year behind Read more

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Probably the Best Invention for Men After Beer: Carlsberg Launches Beer Beauty Series

Men can now literary bathe in beer as the Danish brewing company Carlsberg launched the Beer Beauty, a line of men’s grooming products. These products were created in collaboration with cosmetics producer Urtegaarden and consist of a unique shampoo, conditioner, and body lotion. The fascinating part of this program is that these products are truly Read more


“Mockingjay” #UNITE Billboards Take to the Streets in 18 Different Countries

To boost the interest for the grand finale of the Hunger Game franchise, producers have already begun an outdoor campaign in 18 countries promoting Mockingjay Part 2, which will hit theatres by the end of fall 2015. In order to rev up anticipation and teleport viewers into the world of Panem, producers of the franchise chose Read more

‘Good’ Campaign of the Week: Fairy

Campaign: Learning to Hug Agency: Leo Burnett London and Holler Brand: Fairy We always knew Fairy was soft, but this time they’ve taken their age-old brand promise a step further. In fact, their new film reaches the soft spot in all of us. With Father’s Day taking place this Sunday, there couldn’t have been a Read more

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