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Anti-Smoking Campaign Uses Ink Extracted From Smokers’ Lungs

If TV ads, print ads, and morbid images of diseases caused by tobacco products were not enough to keep you away from cigarettes, then the Thai Health Promotion Foundation’s new anti-smoking campaign definitely will. This Thai health organization collaborated with BBDO Proximity Thailand and the Faculty of Medicine at Chulalongkorn University in Bangkok to bring their anti-smoking campaign to Read more

Weekly Ad Roundup: Fueled by Bullsh*t

This week’s ads are powered by bullsh*t, at least that’s what Toyota claims the the new Mirai can do. Ever wanted to catch a couple of waves before your business meeting? Quicksilver has the solution for you. Johnny Drama is back… but its not for Johnnie Walker. Luckily, they gave him a nice gift at the end Read more

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Unilever’s Skip Wants to Make Laundry Fun In a New Interactive Video

Laundry brand Skip by Unilever is promoting their brand with a new interactive video. Viewers can click on a small hanger icon onscreen and change their outfits while they’re dancing to Janelle Monáe’s “Tightrope (The Solo Version).” You can see various styles, colors, and patterns of the clothes, and you can also find out how Read more

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Adorable ‘Baby Crawling Championship’ Wins the Internet

Vileda, a company well known for its house cleaning products, has launched the cutest social media campaign regarding their new product, the 100°C Hot Spray Mop. The campaign is headed by Ink Digital, a marketing agency, and it revolves around a “Baby Crawling Championship” featured on Vileda’s Facebook and Twitter channels. The championship is promoted through a Read more

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Coca-Cola’s New Design Turns a Handshake Into a Fist Bump

Coca-Cola’s newest campaign by Pereira & O’Dell celebrates true friendship, unity, teamwork and happiness. Hoping to emulate the successful 2012 “Open Happiness” campaign, Coke has redesigned the iconic ribbons from resembling a handshake (#CokeHands) to a fist bump as the universal symbol of friendship for 2015’s Mexican campaign #VerdaderoAmigo (or #TrueFriend). The simple eye-catching design of Read more

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Renault UK Launches the New Twingo Campaign

The UK section of the French vehicle manufacturer Renault has launched a new digital campaign to promote its new model of Twingo. The key figures in this project were Scorch London, the video production company, and Manning Gottlieb OMD as the main strategist. This campaign questions what women want in a car. For that purpose, Scorch London conducted a Read more

‘Good’ Campaign of the Week: GPY&R Brisbane

Campaign: Drought Draught Agency: GPY&R Brisbane Client: Earth Hour Australia has a long history of powerful marketing for the beer sector. Usually this consists of funny TV spots, like ‘Pure Waters’ or large scale PR stunts such as ‘The Great Tasmanian Pipeline.’ And now a new beer product has been launched as a mechanism to Read more

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World Immunization Week 2015 Joins the Infographic Trend

It takes a seriously strategic and creative global campaign to communicate a very important message and healthcare is not a topic you want to lightly play around with. Not only do you want your message to be seen but you want to persuade your audience to act. In order to accomplish that, you have to Read more

Weekly Ad Roundup — Double the Pacquiao

This week is Manny Pacquiao’s week–not only is he featured in Footlocker’s ad but HBO’s as well. They’re both anticipating the May 2nd game between Pacquiao and Mayweather, predicted to be EPIC. Ben & Jerry’s introduces the “Brrr-ito” on 4/20 and that will definitely satisfy the munchies. Dunlop, a manufacturer for high performance tires, takes us through the intense Read more

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