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Global Brand Valuation Firms Fire Back at Critics, Invite Debate

Image: Ken Teegardin What would you do if one of your core lines of business was called into question by a corporately-sponsored analysis… and those findings were subsequently used by a professor/consultant to describe your work as “’unproven crap?” You might do what Brand Finance did – issue a written response and challenge its critics and the entire Read more

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Why Wait? Qualcomm Launches Its First Ever Branding Campaign

American global semiconductor company, Qualcomm, has launched its first corporate image branding campaign in its 30 year long existence. The San Diego based company is striving to raise its profile and to push into new markets with its project of humanizing technology. Qualcomm is trying to inspire a new generation of technology that will make Read more

Weekly Ad Roundup: Fueled by Bullsh*t

This week’s ads are powered by bullsh*t, at least that’s what Toyota claims the the new Mirai can do. Ever wanted to catch a couple of waves before your business meeting? Quicksilver has the solution for you. Johnny Drama is back… but its not for Johnnie Walker. Luckily, they gave him a nice gift at the end Read more

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Campaign Confronts Mothers to Shed Light on Domestic Workers’ Rights

In the days running up to International Workers’ day, Transient Workers Count Too (TWC2), a non-profit organization, in partnership with Ogilvy & Mather Singapore (O&M) launched a film and behavioral-change campaign “Mums and Maids.” The idea of the film is to attract the public attention to the problem of domestic workers or “the maids” that Read more

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Unilever’s Skip Wants to Make Laundry Fun In a New Interactive Video

Laundry brand Skip by Unilever is promoting their brand with a new interactive video. Viewers can click on a small hanger icon onscreen and change their outfits while they’re dancing to Janelle Monáe’s “Tightrope (The Solo Version).” You can see various styles, colors, and patterns of the clothes, and you can also find out how Read more

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Infographic: B2B E-Commerce Will Reach $1.1 Trillion by 2020

You read that correctly. According to Forrester, this is the magic number that the B2B e-commerce market will reach by the year 2020. But what does this mean for marketers? What do they need to take into consideration when fighting for a piece of this pie? Our friends over at Sullivan have answered some of our Read more

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Adorable ‘Baby Crawling Championship’ Wins the Internet

Vileda, a company well known for its house cleaning products, has launched the cutest social media campaign regarding their new product, the 100°C Hot Spray Mop. The campaign is headed by Ink Digital, a marketing agency, and it revolves around a “Baby Crawling Championship” featured on Vileda’s Facebook and Twitter channels. The championship is promoted through a Read more

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Coca-Cola’s New Design Turns a Handshake Into a Fist Bump

Coca-Cola’s newest campaign by Pereira & O’Dell celebrates true friendship, unity, teamwork and happiness. Hoping to emulate the successful 2012 “Open Happiness” campaign, Coke has redesigned the iconic ribbons from resembling a handshake (#CokeHands) to a fist bump as the universal symbol of friendship for 2015’s Mexican campaign #VerdaderoAmigo (or #TrueFriend). The simple eye-catching design of Read more

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Renault UK Launches the New Twingo Campaign

The UK section of the French vehicle manufacturer Renault has launched a new digital campaign to promote its new model of Twingo. The key figures in this project were Scorch London, the video production company, and Manning Gottlieb OMD as the main strategist. This campaign questions what women want in a car. For that purpose, Scorch London conducted a Read more

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