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Judgment Day: We’re Now Sharing the Microphone with Consumers

Judgment Day is a new series highlighting the backgrounds, philosophies, and work ethics of judges throughout various international industry awards. Bm’s New York team had the pleasure of attending this year’s New York Festivals World’s Best Advertising awards. With an Executive Jury of some of the most talented and dedicated creative officers from around the globe, our Read more

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Judgment Day: Rebuilding an Agency through Creativity and Connectivity

Judgment Day is a new series highlighting the backgrounds, philosophies, and work ethics of judges throughout various international industry awards. Bm’s New York team had the pleasure of attending this year’s New York Festivals World’s Best Advertising awards. With an Executive Jury of some of the most talented and dedicated creative officers from around the globe, our Read more

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The Next Generation of Brand Innovation: Branding Roundtable #12

Innovation is a recurrent business obsession, which, according to McKinsey & Company, “has traditionally swung into and out of fashion: popular in good times and tossed back into the closet in downturns.” As such, it is also a branding obsession, given that “your brand is your business” (as noted by Tim Simonds of The Kellogg Read more

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Global Brand Valuation Firms Fire Back at Critics, Invite Debate

Image: Ken Teegardin What would you do if one of your core lines of business was called into question by a corporately-sponsored analysis… and those findings were subsequently used by a professor/consultant to describe your work as “’unproven crap?” You might do what Brand Finance did – issue a written response and challenge its critics and the entire Read more

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Infographic: B2B E-Commerce Will Reach $1.1 Trillion by 2020

You read that correctly. According to Forrester, this is the magic number that the B2B e-commerce market will reach by the year 2020. But what does this mean for marketers? What do they need to take into consideration when fighting for a piece of this pie? Our friends over at Sullivan have answered some of our Read more

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How to Create a Content Brand: Branding Roundtable #10

Content marketing is not new, and not generally news anymore – but the question remains: is it just a tactic, or a strategic core for brands? I’ve written about this before, as in the article “2013: The Year Branding Marries Content?” Now, with the explosion of content conferences, agencies, consultants and Chief Content Officers, it Read more

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Brand Simplicity vs. Our Innovation Complex

This article is the first in a series on brand innovation, exploring exactly what that overused term means, what makes it meaningful (or not), who’s guiding it, and where it’s headed as a driver of brand development and performance. Researching this series, I’ve come across a large body of research, from the obvious – McKinsey & Read more

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8 Key Questions in Financial Branding: Roundtable #09

If, to any degree at all, the statement “a brand is a promise” rings true with you, then you’ll know why financial brands have been is such a predicament of late. Few sectors have suffered the self-inflicted wounds of broken promises more than has the financial services realm. That’s why, in this edition of The Read more

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Myth Busters: On the Relevance of Influential Bloggers

During the inaugural Communications Week here in NYC, we were fortunate enough to attend some insightful events. From a mini-conference hosted by PRSA to a breakfast honoring The Huffington Post, the week was packed with conversations surrounding the organization’s overall theme, disruption in the public relations, communications and media spaces. One of these disruptions stems Read more

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Designing Currency: The Nordic Tale

Norway recently revealed the first iteration of its ongoing banknote redesign and we must say that we were thrilled. Norges Bank had set up a competition to decide on the first stage designs for the new currency in Spring 2014, but only now had two studios been selected as those whose concepts would set the Read more

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