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How to Create a Content Brand: Branding Roundtable #10

Content marketing is not new, and not generally news anymore – but the question remains: is it just a tactic, or a strategic core for brands? I’ve written about this before, as in the article “2013: The Year Branding Marries Content?” Now, with the explosion of content conferences, agencies, consultants and Chief Content Officers, it Read more

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Brand Simplicity vs. Our Innovation Complex

This article is the first in a series on brand innovation, exploring exactly what that overused term means, what makes it meaningful (or not), who’s guiding it, and where it’s headed as a driver of brand development and performance. Researching this series, I’ve come across a large body of research, from the obvious – McKinsey & Read more

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8 Key Questions in Financial Branding: Roundtable #09

If, to any degree at all, the statement “a brand is a promise” rings true with you, then you’ll know why financial brands have been is such a predicament of late. Few sectors have suffered the self-inflicted wounds of broken promises more than has the financial services realm. That’s why, in this edition of The Read more

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Myth Busters: On the Relevance of Influential Bloggers

During the inaugural Communications Week here in NYC, we were fortunate enough to attend some insightful events. From a mini-conference hosted by PRSA to a breakfast honoring The Huffington Post, the week was packed with conversations surrounding the organization’s overall theme, disruption in the public relations, communications and media spaces. One of these disruptions stems Read more

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Designing Currency: The Nordic Tale

Norway recently revealed the first iteration of its ongoing banknote redesign and we must say that we were thrilled. Norges Bank had set up a competition to decide on the first stage designs for the new currency in Spring 2014, but only now had two studios been selected as those whose concepts would set the Read more

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Typendium: A New Role for Typography

In August 2014, Typendium saw the light of day. Judging by the name, one can assume it to be some kind of encyclopedia – and that is not too far from the truth. Typendium is an iPhone app that explores popular typefaces, as well as their stories. It was created by two designers, William Robinson Read more

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DesignStudio: The Disruptive Creatives

Airbnb recently went through a major rebrand and we were curious to see who was behind the entire concept. DesignStudio, an independent studio with offices in London and San Francisco, was founded by co-founders Paul Stafford and Ben Wright. We got the chance to talk to John Creson, Principal of DesignStudio San Francisco, about the Read more

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Setting a Foundation for Your Brand through Product Design

Chances are if you are a female you use makeup either religiously, rarely, or regularly. To some, a face is a canvas and the materials are important in creating a work of art, but in order to execute a vision you need the right tools. However, for a lot of women, their makeup brushes are Read more

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Branding Roundtable No. 5: Brand and Customer Experience

“The reality is, few companies are organized internally in a way that enables them to align brand and experience.” So starts the commentary on the challenges, opportunities – and sometimes outright confusion – in brand and customer experience (some say there’s a difference, some not). The long and short of it is, if you don’t Read more

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Can B-Corp Branding Firms Find Profit in Purpose?

Can businesses and brands profit with purpose? It’s not a new question, but it is picking up a new sense of currency among branding firms, not only for their clients but also for themselves. A few have even joined the movement to become B-Corporations, certified by the non-profit organization B-Labs to “meet rigorous standards of Read more

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