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Nonprofit Branding: The Branding Roundtable #13

When you entertain the concept of branding you may consider it to be just a business concept, the foundation for and driver of financial value creation. More and more, however, nonprofits are also seeing the benefits of disciplined brand strategy and communication – benefits far beyond  enhancing their fundraising. To explore the challenges and opportunities Read more

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Judgment Day: Digital Tensions in Campaigns

Judgment Day is a new series highlighting the backgrounds, philosophies, and work ethics of judges throughout various international industry awards. Bm’s New York team had the pleasure of attending this year’s New York Festivals World’s Best Advertising awards. With an Executive Jury of some of the most talented and dedicated creative officers from around the globe, our Read more

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Judgment Day: Human Insight in Advertising

Judgment Day is a new series highlighting the backgrounds, philosophies, and work ethics of judges throughout various international industry awards. Bm’s New York team had the pleasure of attending this year’s New York Festivals World’s Best Advertising awards. With an Executive Jury of some of the most talented and dedicated creative officers from around the globe, our Read more

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Judgment Day: We’re Now Sharing the Microphone with Consumers

Judgment Day is a new series highlighting the backgrounds, philosophies, and work ethics of judges throughout various international industry awards. Bm’s New York team had the pleasure of attending this year’s New York Festivals World’s Best Advertising awards. With an Executive Jury of some of the most talented and dedicated creative officers from around the globe, our Read more

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Judgment Day: Rebuilding an Agency through Creativity and Connectivity

Judgment Day is a new series highlighting the backgrounds, philosophies, and work ethics of judges throughout various international industry awards. Bm’s New York team had the pleasure of attending this year’s New York Festivals World’s Best Advertising awards. With an Executive Jury of some of the most talented and dedicated creative officers from around the globe, our Read more

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The Next Generation of Brand Innovation: Branding Roundtable #12

Innovation is a recurrent business obsession, which, according to McKinsey & Company, “has traditionally swung into and out of fashion: popular in good times and tossed back into the closet in downturns.” As such, it is also a branding obsession, given that “your brand is your business” (as noted by Tim Simonds of The Kellogg Read more

Feel free to use this image, just link to www.SeniorLiving.Org  This microstock required lots of post processing to get the blue tint. I also needed a bounce card to  get more detail in the glasses.

Global Brand Valuation Firms Fire Back at Critics, Invite Debate

Image: Ken Teegardin What would you do if one of your core lines of business was called into question by a corporately-sponsored analysis… and those findings were subsequently used by a professor/consultant to describe your work as “’unproven crap?” You might do what Brand Finance did – issue a written response and challenge its critics and the entire Read more

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Infographic: B2B E-Commerce Will Reach $1.1 Trillion by 2020

You read that correctly. According to Forrester, this is the magic number that the B2B e-commerce market will reach by the year 2020. But what does this mean for marketers? What do they need to take into consideration when fighting for a piece of this pie? Our friends over at Sullivan have answered some of our Read more

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How to Create a Content Brand: Branding Roundtable #10

Content marketing is not new, and not generally news anymore – but the question remains: is it just a tactic, or a strategic core for brands? I’ve written about this before, as in the article “2013: The Year Branding Marries Content?” Now, with the explosion of content conferences, agencies, consultants and Chief Content Officers, it Read more

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Brand Simplicity vs. Our Innovation Complex

This article is the first in a series on brand innovation, exploring exactly what that overused term means, what makes it meaningful (or not), who’s guiding it, and where it’s headed as a driver of brand development and performance. Researching this series, I’ve come across a large body of research, from the obvious – McKinsey & Read more

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