Playboy Magazine Goes Bust(less), Kills Nude Centerfolds – Is the ‘Rabbit’ Next?

When Playboy Magazine debuted in 1953, Hugh Hefner printed a first edition of 54,000 undated copies as a hedge against the aspiring editor’s uncertainty about the publication’s potential. But the man who would become known worldwide for his pipe, silk smoking jacket, pajamas, and armful of beauties, ‘Hef’ struck the American male libido full-on with Read more


The Growth of Branding in China

There are different ways to look at branding and it is certain that I have a very different one. It is fascinating to imagine the journey of a brand that starts with an idea from an entrepreneur. Personality, interests, and environments bring to life ideas, leading to a project and the first version of a Read more


From the Land Where “Brand” Was a Dirty Word: The B2B Branding Roundtable

B2B, or business-to-business, branding and marketing once went by the decidedly unsexy moniker of “industrial marketing.”  It was a hard-nosed business of products sold on features and price, with marketers often relegated to a sales support role and “brand” considered an indulgent and irrelevant nicety better suited to B2C. No more. Today, B2B often attracts Read more


3 Experts Answer 10 Key Questions About Destination Branding

According to a recent DMAI survey, effective branding is ranked among the top success factors for marketing a destination. In Branding Roundtable #15 we go beyond the survey numbers, talking in depth to three leading practitioners of the combined science and art of branding a place: Deana Ivey, Chief Marketing Officer at Nashville Convention & Visitors Read more


Luxury: Branding Roundtable No. 14

In a world where chasing the luxe life seems a mass pursuit, what does it mean to be a luxury brand, and how can marketers effectively position and promote luxury products, services and experiences (the latter becoming ever more important)? We explore those questions and more with three branding experts: Tom Adams, Global Head of Strategy, FutureBrand Worldwide Erich Joachimsthaler, Read more


Do We Really Need Another Branding Book?

And few people realize this (especially in the C-suite), but a brand is the ultimate corporate asset, because it’s the only asset that need never depreciate. Buildings age, roofs leak, IP expires—every other form of asset depreciates over time, but a brand never needs to. (Note that I didn’t say they never do depreciate. Brands Read more


Is Content the New Reach?

An interview with EnergyBBDO Chief Creative Officer Dan Fietsam Social media and content marketing may be hot trends, but big brand creative agencies still make their money with big, mass marketed programs. I was intrigued, then, when I began to see the Chief Creative Officer of EnergyBBDO, Dan Fietsam (rhymes with “tweets some,” which he Read more


What It Takes to Win Agency New Business Today: The Michael Gass Interview

There is one constant in the ever-changing world of marketing agencies – the need to constantly develop new business. To discover out what agencies need to do now to find and win new accounts, we turned to Michael Gass, an author, speaker and leading consultant to advertising, digital, media and PR agencies on new business Read more


Where is Content Marketing Heading?

6 Content and Social Media Leaders Speak Out One of the best ways to find out where a movement is headed is to talk to the people working on its leading edge. Branding Magazine reached out to several authors, consultants, agency leaders and big-brand social/content directors with four key questions: Do you see content marketing Read more