‘Good’ Campaign of the Week: Vangardist Magazine

Campaign: Vangardist HIV Heroes Issue Agency: Saatchi & Saatchi Switzerland Brand: Vangardist Magazine Would you hold a magazine printed with HIV-infected blood? It’s a challenging question, and one the Vangardist magazine has boldly asked of their readers. Vangardist is a “progressive” lifestyle magazine aimed at English-speaking men in Germany. They saw it as their responsibility to Read more

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Why Brand Experience Matters

Most companies believe that they are delivering meaningful brand experiences for consumers. Unfortunately, most of these experiences fall short because they are not robust enough and usually lack consistency across all touchpoints. According to Gallup, customers that feel emotionally connected are more loyal to businesses than not. I am sure we can all attest to Read more

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Dark Spaces: What They Are and What They Could Mean for the Future of Branding

The creative community is continually tasked with the challenges presented by dark markets, brand building in a landscape that restricts and prohibits. Much has been said about dark markets. But at the opposite end of the branding spectrum, we have dark spaces, a land of creation and opportunity. We believe that it is dark spaces, Read more

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Rebranding: Branding Roundtable #08

What exactly is rebranding? If the first two words that come to mind are “new logo,” or even simply “brand refresh,” please read on. In this month’s Branding Roundtable we explore rebranding as a core strategic business activity with a critical role in the lifecycle of brands (well, at least successful brands). Given the importance Read more

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This Year’s Top Three Design Resolutions

I want to start my predictions by asking a few simple questions: Why does anyone care about design? Why should businesses care about design? Why should one year in design make a difference over any other? The very nature of design is elastic: sometimes following, sometimes leading. The truth is, if we’re really looking for Read more

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16 Branding Experts on Trends in ’15: Branding Roundtable No. 7

What are going to be the big branding trends in 2015? What will be the biggest opportunity? The toughest challenge?   That’s exactly what we asked 16 branding experts from around the world, all of whose organizations have participated in this, the inaugural year of The Branding Roundtable. What follows is just a hint of what Read more

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Marketing Isn’t Evil: Brand for Good

Marketing is as well thought of in society as sales, often carrying a negative connotation associated with manipulation and selling people stuff they don’t need. Simply take the title of Martin Lindstrom’s well-known book, Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy. From a cynical point-of-view, marketing is about making Read more

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Why Personal Branding Is Driving an Exciting Opportunity for Brands Online

In a recent TV series Grayson Perry: Who Are You? the artist explored the nature of identity by interviewing a range of subjects about “the way we decide who we are and what makes us somebody.” Perry concluded that our human desire to be known (which is so often disapproved of as a negative result Read more

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Typendium: A New Role for Typography

In August 2014, Typendium saw the light of day. Judging by the name, one can assume it to be some kind of encyclopedia – and that is not too far from the truth. Typendium is an iPhone app that explores popular typefaces, as well as their stories. It was created by two designers, William Robinson Read more

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Accelerate Agency Growth by Getting on Your Soapbox

Agencies are beautiful, chaotic places to work. The nature of creative client work means the agency is always in a state of flux, growing and pivoting as clients do. The ability to adjust quickly is critical to survival, but it makes it all too easy for the vision to get lost in the daily shuffle. Read more

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