Playboy Magazine Goes Bust(less), Kills Nude Centerfolds – Is the ‘Rabbit’ Next?

When Playboy Magazine debuted in 1953, Hugh Hefner printed a first edition of 54,000 undated copies as a hedge against the aspiring editor’s uncertainty about the publication’s potential. But the man who would become known worldwide for his pipe, silk smoking jacket, pajamas, and armful of beauties, ‘Hef’ struck the American male libido full-on with Read more


The Role of the B2B CMO in Innovation

When we think about innovation, the popular image that comes to mind is the B2C company with its formal focus on innovation centers, ethnographic research, and new technology and product breakthroughs. Meanwhile, many B2B companies, especially mid-sized, don’t think of themselves as innovative, let alone have they developed an “innovation capability” with dedicated processes, staff, Read more

Good Campaign of the Week: Water is Life “Art Heist for Good”

Campaign: Art Heist For Good Client: Water Is Life Agency: Deutsch New York “There are millions of dollars of unguarded art in one of the worst places in the world.” This might sound like a plot for a Hollywood film, even the voice-over alludes to this, but it is actually the story of a ground-breaking Read more


Why We All Should Be Investing in Design

The economic recession taking place during the last years has put organizations under increasing pressure to differentiate their offerings. Resource drain drives companies to derive value from what they do rather than what they have. Global wage harmonization, likewise, has significantly diminished companies’ abilities to compete on price. An increasing number of companies have started Read more


10 Brand Trends to Prepare You for 2016’s Arrival

It’s said that a new year provides marketers and brands a chance for new resolutions and new beginnings. But if you want to do something new, you have to stop doing something old. These 10 critical trends will become leading marketing realities in 2016,  providing brands with an opportunity to break habits, embrace new methods Read more


The Growth of Branding in China

There are different ways to look at branding and it is certain that I have a very different one. It is fascinating to imagine the journey of a brand that starts with an idea from an entrepreneur. Personality, interests, and environments bring to life ideas, leading to a project and the first version of a Read more


Lessons in Leadership from The Top-Rising, Most Powerful Brands

Apart from highlighting several brands that have made big gains, our recent report on this year’s most powerful brands made it clear that outperforming brands do two things very well. First, they keep customers aware of the brand by remaining relevant in an ever-changing market. Second, these organizations are able to evolve easily over time Read more

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How Big Brands Foster Global – Yet Regional – Loyalty and Awareness

Recently, at Incite Group‘s Customer Service Summit, leaders from various global brands got together to discuss the personalization of global brands. Entitled “Going Global with Social Support: Use Contextual Awareness to Drive Brand Reputation and Loyalty Around the World,” this panel highlighted the various ways in which big brands are fostering regional support in relation Read more


What B2B CMOs Should Borrow from B2C

It’s an old debate that never seems to get settled:  B2B vs. B2C. Which is more advanced? Which is harder? Which is better? Despite indications that the two sides of the marketing divide may be growing more similar than ever, attitudes toward each are still quite different. The common B2C vs. B2B clichés Customer-centric vs. Read more


The C-Suite: Jordan Kretchmer, CEO of Livefyre

In this month’s edition of The C-Suite, we highlight Jordan Kretchmer, the Founder and CEO of Livefyre, a real-time content marketing and engagement platform used by media companies and brands worldwide to create more engaging campaigns for their consumers. Through a combination of real-time content, conversation, and social curation, Livefyre’s studio harnesses the power of user-generated Read more