‘Good’ Campaign of the Week: Airbnb

Campaign: Love is Welcome Here Agency: Molecule SF Brand: Airbnb With Gay Pride centre stage this weekend, the LGBTQ community is taking its annual opportunity to celebrate. This huge global event is fast becoming colonised by brands, in a similar way to Father’s Day, as discussed last week. One such brand that has a relevant Read more

‘Good’ Campaign of the Week: Fairy

Campaign: Learning to Hug Agency: Leo Burnett London and Holler Brand: Fairy We always knew Fairy was soft, but this time they’ve taken their age-old brand promise a step further. In fact, their new film reaches the soft spot in all of us. With Father’s Day taking place this Sunday, there couldn’t have been a Read more

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How The Sharing Economy Bolsters Any Brand

“Sharing is the right choice” is a mantra one often hears a mom saying at play dates and in playgrounds to fussy little toddlers who are trying to exert independence and struggling to share their toys. The Millennial consumer has internalized this mantra and taken the concept of sharing to a whole new level by choosing Read more

‘Good’ Campaign of the Week: Biocoop

Campaign: The Most Eco-Friendly Campaign Ever Agency: Fred & Farid Paris Client: Biocoop A new campaign has launched that’s so self-referential it threatens to swallow itself. Paris-based agency Fred & Farid’s campaign for Biocoop supermarket is all about the production of the campaign itself. France’s Biocoop are the country’s first organic food retailer. In their 25th Read more

‘Good’ Campaign of the Week: Terre Des Hommes

Campaign: Amani Agency: Revolver Amsterdam Client: Terre Des Hommes The story of slavery just became virtually impossible to ignore. A new immersive film entitled ‘Amani’ has been created for the children’s rights charity Terre Des Hommes. It brings you into the very centre of a 12 year old Kenyan girl’s life, and confronts an unpleasant Read more

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How to Build a Better Customer Experience in the Internet of Things

“The Internet is running out of IP addresses.” This was the blunt assessment of my networking lab professor at the Rochester Institute of Technology ten years ago. It turns out that the largest network of all — the capital-I Internet — was never designed to accommodate the sheer volume of devices logging onto it. In Read more

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Brand Innovation: Facts vs. Fables #1

We interviewed several brand innovation firms for Branding Roundtable #12,  and during that process gravitytank mentioned having created a storybook series of lessons on innovation as a gift for clients – so we challenged them to turn it into a more widely accessible resource. They responded by bringing the previously limited-edition, print-only stories to life in fun, instructive Read more

‘Good’ Campaign of the Week: Fundación Argentina de Transplante Hepático (FATH)

Campaign: The Man and the Dog Brand: Fundación Argentina de Transplante Hepático (FATH) Agency: DDB Argentina Sometimes a commercial comes along that doesn’t need words to tell its story. The latest campaign from DDB Argentina for organ donor charity FATH is one such example. The 90 second tale uses a simple trope which we can Read more

attends the FIFA Executive Committee Meeting on October 20, 2011 in Zurich, Switzerland. During this third meeting of the year, held on two days, the FIFA Executive Committee will approve the match schedules for the FIFA Confederations Cup Brazil 2013 and the 2014 FIFA World Cup Brazil.

Are Brands Obligated to Take Part in the 2022 FIFA World Cup Qatar Moral Debate?

What are brands Adidas, Gazprom, Hyundai, Kia, McDonald’s, Budweiser, Coca-Cola and Visa to do over allegations of improper conduct in working conditions at the 2022 World Cup building sites in Qatar? With mounting pressure from the International Trade Union Confederation (ITUC), FIFA sponsors are being asked by a new campaign grouping to speak out about Read more

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2015 Marketing Hall of Fame: Storied Marketers and the Power of Stories

“Let me start with a story.” That was how David Aaker started his acceptance speech at last week’s 2015 Marketing Hall of Fame induction. More a simple reality than a clever perspective, the power of story was reflected in one way or another in all four acceptance speeches, from Aaker, Vice Chairman of Prophet and Professor Read more

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