Ben & Jerry’s Ice Cream Beer Causes Controversy

Vermont based ice cream company Ben & Jerry’s has decided to launch a new product in partnership with Colorado’s New Belgium Brewing called the Salted Caramel Brownie Brown Ale. That’s right. Everyone’s favorite ice cream company is making a new business move by launching an ice cream infused craft beer. Most people will consider this as a Read more


Original Unverpackt: A Package-Free Supermarket in Berlin

Instead of fitting into the popular, yet ineffective, greenwashing habit that supermarket giants create when they’re trying to use ecology as a way of attracting customers, two German women, who founded a supermarket in Berlin in September 2014, have a more efficient idea. “Precycling” is a new ecological trend created around the idea of ditching Read more

‘Good’ Campaign of the Week: Stella Artois

Brand: Stella Artois Agency: Mother London Campaign: Buy A Lady A Drink A new campaign for beer brand Stella Artois uses an iconic glass to help women in developing countries access clean water. A-list talent has been drafted in to help launch the concept. Stella has been leveraging their ‘Chalice’ glasses as a point of Read more


AirBites: Connecting People Through Food

The best way to learn about a foreign country is not by visiting its landmarks. To really feel and get to now a place, you must meet people, see how they live, speak with them, try the traditional food, go where the locals hang out and in essence, try to connect with people and places. Airbnb made it possible Read more


Beer: The Next Generation of Craft

Craft is a modern phenomenon and beer is the most prolific and visible of all the craft categories, but it is now also one of the most saturated markets with the word ‘craft’ becoming a generic – and maybe misused – label. Craft is here to stay but it is the heart and real meaning Read more


The Modern Art of Conversation, Hosted by Nescafé Dolce Gusto

As communicators, we realize the power of language in all forms: spoken, written, and physical. Sponsored by Nescafé Dolce Gusto, east-London artist Faizal Lulat gathers high-profile bloggers to casually converse with each other in London’s oldest coffee house, the Jamaica Wine House. These conversations then get transformed into pieces of art that Lulat personalizes for each person. Read more


Grolsch – Celebrating 400 Years of Originality

It seems like beer brands keep investing more creativity in their advertising campaigns, making this industry highly competitive–one of these campaigns caught our attention. This year marks the 400th anniversary campaign of Dutch premium lager Grolsch, titled “Celebrating 400 years of originality.” East London was selected as the destination for the campaign launch in a Read more


#RaceTogether or Drift Further Apart?

Whether at the forefront or in the background of the US political landscape, race relations are always a relevant topic. A topic proven to be a difficult juggling act for professional politicians, to say nothing of the “average” person. In the aftermath of the recent protests that have shaken several U.S. cities after grand juries have declined Read more


Carlsberg’s Most NSFW Ad — Probably

What sells a brand better than sex? That’s probably what Carlsberg’s team was thinking when making this provocative ad. A new series of ads, made by 72andSunny and MacGuffin Films, were created to remind you that when Carlsberg makes something, it’s — probably — the best you can imagine. It all started four years ago, when the famous Read more


Because No One Knows Eggs Better than Bacon

In an attempt to convince Americans to eat more eggs, the American Egg Board has decided that plain eggs just won’t do. A little bacon goes a long way to spicing up a plain dish… especially if its Kevin Bacon. A short online film, “Wake up to Eggs with Bacon,” has the actor explaining the benefits of eggs in a Read more