#RaceTogether or Drift Further Apart?

Whether at the forefront or in the background of the US political landscape, race relations are always a relevant topic. A topic proven to be a difficult juggling act for professional politicians, to say nothing of the “average” person. In the aftermath of the recent protests that have shaken several U.S. cities after grand juries have declined Read more


Carlsberg’s Most NSFW Ad — Probably

What sells a brand better than sex? That’s probably what Carlsberg’s team was thinking when making this provocative ad. A new series of ads, made by 72andSunny and MacGuffin Films, were created to remind you that when Carlsberg makes something, it’s – probably — the best you can imagine. It all started four years ago, when the famous Read more


Because No One Knows Eggs Better than Bacon

In an attempt to convince Americans to eat more eggs, the American Egg Board has decided that plain eggs just won’t do. A little bacon goes a long way to spicing up a plain dish… especially if its Kevin Bacon. A short online film, “Wake up to Eggs with Bacon,” has the actor explaining the benefits of eggs in a Read more


Coca-Cola Plans Its First Major Redesign since 1969

Coca-Cola is launching a major redesign of its flagship products: Coca-Cola, Coke Zero, Diet Coke, and Coke Zero Zero (Coke Zero without the caffeine), to unify their visual appearance under the Coca-Cola logo and ribbon. Here is how the modernized aesthetic will look on the US market: Along with the US, various packaging designs will be tested Read more


They’re Not Disposable, They’re Edible: KFC’s Scoffee Cups

KFC, a giant fast food chain, has developed an edible coffee cup in order to celebrate its 50th anniversary in the UK. The cup will be a perfect crispy mixture of coffee, cookie and white chocolate, available in KFC restaurants this summer. The Scoffee cups created with the help of food scientists at The Robin Collective are not the first Read more


How Food Marketers Can Combat ‘Choice Choke’ and Win Over Consumers

As a marketer and consumer, you understand the modern grocery store woes. Gone are the days when simple grocery store visits required minimal effort and thought. Now cereals have a designated aisle, and just scanning the hundreds of cereal options alone can quickly consume your evening. Low-fat, fat-free, or gluten-free? Weight loss or protein-packed? The Read more


Norwegian Folktales Inspire Bread Company Bakehuset

The act of baking bread is one full of tradition, especially when it comes to Norwegian bread company Bakehuset. They pride themselves in the craftsmanship of baking, so the Scandinavian Design Group kept this important facet in mind when creating their design. “Folk-stories play a large part in Norwegian culture. We have a long and proud baking-tradition in Norway, Read more


Balloons in a Bottle: Coke’s Global Campaign Shows A Hundred Years of Its “Contour Bottle”

In 1915 nobody at Coca-Cola thought their contour bottle would be known worldwide to millions of drinkers. 100 years later, Coca-Cola’s new campaign features that same classic design. The campaign, launching this week globally, was put together with the help of Wieden & Kennedy and Ogilvy. It will be shown in more than 100 countries and the ads are quite Read more


Carlsberg Goes Brown – 100% Biobased Beer Bottles

The Danes are known for their sustainable efforts, and their beer is no exception. Carlsberg recently announced that their new line of packaging will be made from sustainable wood fiber. The brand has employed the expertise of ecoXpac, Innovation Fund Denmark, and the Technical University of Denmark. As the first biodegradable bottle of its kind, this “Green Fiber Read more


Heineken Unites US Fans and Soccer Stars #Champion the Match

Heineken, the popular brewer and partner of the UEFA Champions League kicks off “Champion the Match,”a new social media campaign intended to connect American soccer fans to their favorite game. Akin to their previous effort ‘Share the Sofa,’ former soccer legends will provide live commentary to 2015 UCL matches on Twitter (@HeinekenSoccer) and the hashtag Read more