Good Campaign of the Week: H&M “Close the Loop”

Campaign: Close The Loop Agency: Forsman & Bodenfors Brand: H&M A new video for H&M encourages us to recycle our clothes, and makes compelling viewing at the same time. For over two and a half years, Swedish clothes brand H&M has been running their “sustainable closed loop” program. Customers can bring in a bag of Read more


Roll With It – Polyera Introduces First Ever Bendable Display Watch

After ten years in the making, Polyera Digital Fabric Technology introduced the Wove Band – a watch with a flexible display that can wrap around a wrist or be used flat. The watch itself consists of digital screens which work through two layers, the frontplane, a layer that displays the visible image, and the backplane, Read more


Power to the Nerd: Diesel Creates Glitch Invitations for 2015 Fashion Show

Guess it’s not enough to be a fashionista or on a celebrity list to be invited for a Diesel fashion show–it unexpectedly takes more than that. To earn your seat for the show you have to be a geek. Yes, you read that well! The Diesel team from Shanghai decided to invite the people regularly Read more


Elle Australia Unveils An Iconic Breastfeeding Shot

Supermodel Nicole Trunfio embellishes the cover of Elle Australia’s June 2015 issue. Not only does she show off her good looking four-month postpartum, but she also battles the stigma of nursing in public by breastfeeding her baby boy Zion Rain Clark in a suede Burberry coat on the cover. The breastfeeding cover sadly appears only for Read more


Adidas Launches New Ace and X Football Boots

Football is changing. Adidas unveiled its new project after announcing the withdrawal of the famous and historic Adidas Adipure 11pro, Adizero, Nitrocharge and Predator boots. They will be replaced with two new boot models: Adidas Ace and Adidas X. This decision was triggered by the new football philosophy that consists of two types of players — Read more


The Net Set App: A New Tool for Fashionistas

The Net Set app is the new go-to social network for fashionistas around the globe. Now you can upload outfit photos and the platform will show if there is an exact or similar clothing item, and connect the item to a purchase page. Net-a-Porter developed the app together with Italian e-commerce giant Yoox. The app Read more

‘Good’ Campaign of the Week: Fashion Revolution

Brand: Fashion Revolution Agency: BBDO Berlin Campaign: The 2 Euro T–shirt One in every six people worldwide is working in the fashion supply chain, with conditions notoriously bad for those in the manufacturing end. To combat this, the Fashion Revolution movement aims to create public dialogue and educate consumers on the real cost of cheap Read more


A Tough History of Workers Written on Clothing Labels

From time to time we read something about heavy work conditions in large factories, but do we ever stop for a minute and really think about the workers? Do we even want to know more after we put on our new jacket? The Canadian Fair Trade Network came up with an amazing idea to inform people Read more


Wearable Tech Fashion Reveals When You’re in Love

The close relationship between fashion and technology has become omnipresent. Wearable fashion is on the rise, and it has no intention of slowing down. I don’t know if you remember, but clothes used to shine when you ate chocolate and today it shines when you are in love. Imagine standing next to your lover and shining like a Read more


K-Swiss Wants Bright And Young Entrepreneurs On Board

K-Swiss, a sports fashion brand, launched a digital campaign called ‘The Board’ featuring DJ Diplo, a producer and entrepreneur. The brand is calling young people with bright ideas to jump on board by bringing K-Swiss ‘back to prominence.’ Diplo will be the Director of Board which will consist of 100 team members recruited from all over the world. Read more