Sticking to Your Laurels or Jumping into the Unknown-fi

Sticking to Your Laurels or Jumping into the Unknown?

It would seem that most of the really successful brands out there are successful precisely because they dared to venture into the unknown and to try something new. Any brand that merely relies on the success of its name isn’t likely to survive if it is not willing to evolve. One of the most interesting Read more


Brand Challenges in a Downward Chinese Market

All around the world people are talking about the Chinese slowdown and the effect it has on oil prices, financial services, and especially brands. Even within China we are asking these questions and how it relates to specific industries such as Automotive and F&B. But the tone is not necessarily negative. Our latest LABReport echoed the Read more

Good Campaign of the Week: H&M “Rewear it”

Agency: Forsman & Bodenfors Campaign: Rewear It Brand: H&M Last year we featured Forsman & Bodenfors stunning video for H&M’s ‘Close The Loop’ film as our Good Campaign of the Week. They’re both back with another blockbuster video campaign, this time featuring M.I.A. Long renowned for her challenging hybrid of pop, rap, and electronica, M.I.A. Read more

Good Campaign of the Week: L’Oréal “My UV Patch”

Campaign: My UV Patch Brand: L’Oréal Among the glitz and glamour of the Consumer Electronics Show (CES) in Las Vegas last week, a quieter revolution was taking place. Whilst Oculus wowed the crowd with VR and self-driving cars made headlines, beauty brand L’Oréal launched a product which could genuinely help save lives. My UV Patch Read more

Good Campaign of the Week: H&M “Close the Loop”

Campaign: Close The Loop Agency: Forsman & Bodenfors Brand: H&M A new video for H&M encourages us to recycle our clothes, and makes compelling viewing at the same time. For over two and a half years, Swedish clothes brand H&M has been running their “sustainable closed loop” program. Customers can bring in a bag of Read more


Roll With It – Polyera Introduces First Ever Bendable Display Watch

After ten years in the making, Polyera Digital Fabric Technology introduced the Wove Band – a watch with a flexible display that can wrap around a wrist or be used flat. The watch itself consists of digital screens which work through two layers, the frontplane, a layer that displays the visible image, and the backplane, Read more


Power to the Nerd: Diesel Creates Glitch Invitations for 2015 Fashion Show

Guess it’s not enough to be a fashionista or on a celebrity list to be invited for a Diesel fashion show–it unexpectedly takes more than that. To earn your seat for the show you have to be a geek. Yes, you read that well! The Diesel team from Shanghai decided to invite the people regularly Read more


Elle Australia Unveils An Iconic Breastfeeding Shot

Supermodel Nicole Trunfio embellishes the cover of Elle Australia’s June 2015 issue. Not only does she show off her good looking four-month postpartum, but she also battles the stigma of nursing in public by breastfeeding her baby boy Zion Rain Clark in a suede Burberry coat on the cover. The breastfeeding cover sadly appears only for Read more


Adidas Launches New Ace and X Football Boots

Football is changing. Adidas unveiled its new project after announcing the withdrawal of the famous and historic Adidas Adipure 11pro, Adizero, Nitrocharge and Predator boots. They will be replaced with two new boot models: Adidas Ace and Adidas X. This decision was triggered by the new football philosophy that consists of two types of players — Read more


The Net Set App: A New Tool for Fashionistas

The Net Set app is the new go-to social network for fashionistas around the globe. Now you can upload outfit photos and the platform will show if there is an exact or similar clothing item, and connect the item to a purchase page. Net-a-Porter developed the app together with Italian e-commerce giant Yoox. The app Read more