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Are You Selling a Product or a Mission?

When arriving to a company website, it’s safe to assume that the homepage will tell quite a bit about its positioning and goals. Naturally, most for-profit companies will make selling products a primary focus. However, the way in which companies structure their messaging to sell can be quite interesting. Brands often lean towards using one Read more

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Unlocking Growth in Online Retail

Americans are changing the way they shop, and these new habits are driving growth. In 2013, U.S. retail sales totaled $4.5 trillion, growing at a meager 4 percent. In contrast, e-commerce within retail totaled $263 billion, growing at 17 percent. Customer behavior is likely to continue to change, given innovation in retail and low e-commerce Read more

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The REAL Ice Bucket Challenge

The ice bucket challenge has been a runaway success for charities. Social media has exploded with video content of nominated individuals showering themselves in icy water and nominating others to do it in the name of a good cause. And it has gone a long way to helping those causes. The Amyotrophic Lateral Sclerosis (ALS) Read more

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In a Brand Rut? Consider These 3 Tips to Jump-start Progress

Regardless of your company’s growth stage, there might be times when you look at your product, the marketplace or customer and find the world is evolving more quickly than your brand. If this sounds familiar, don’t despair. Here are three brand anecdotes and tips for breaking out of a brand rut and driving meaningful change. 1) Read more

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Lessons from Malaysian Airlines: Damage Control and Should They Rebrand?

This article captures some of my views following an interview conducted by thought leader, Rushdi Siddiqui, when he caught up with me to discuss Muslim world economics, Halal and the need to create strong brands and management infrastructures. Malaysian Airlines (MAS) has grabbed headlines, with MH370 and MH17 – what is the first lesson in Read more

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Finding Your Authentic Voice in the Human Era

In marketing, on social media, in person and on the phone – brands big and small are increasingly shedding the robotic script and just talking to consumers like real people. Best of all, they do it with a dash of personality. In every category, and every shopping aisle, brands are standing out by tapping into Read more

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Branding’s Convergence of Profit and Philanthropy

The convergence of profit and philanthropy, as it relates to business models, is becoming a very effective brand differentiator. Most companies understand that philanthropy has become inextricably linked with profit. However, a large majority of companies usually just partner with a specific cause or focus their efforts around a given time of year. That said, Read more

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How to Keep Your Remote Team Together

Sometimes getting everyone in the same room doesn’t mean getting them on the same page. A Gallup poll has some surprising statistics that should be of concern to project managers and team leads, with figures about how workers feel concerning meetings, productivity, and engagement. Keeping your remote team together takes more than emails and phone Read more

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A Formula for Successful Negotiations

Creatives are very sensitive to their feelings and to the feelings of others. We use our feelings to connect to people through our work. We’ve learned that if our work feels right, it is right. We’re constantly adjusting to assure ourselves that our work is achieving what we’re looking for. This is never really done; Read more

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The 5-App Arsenal that Fights Content Overload Like a Boss

“I just can’t. It’s too much.” If you’re in this industry (and probably any modern-day industry, for that matter), then you’ve probably heard yourself saying this when thinking of all the information that streams through the digiscape. It’s completely overwhelming and makes many of us question our sanity for choosing to deal with it in Read more

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