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Infographic: Brands Play a More Significant Role in Smaller vs. Larger Purchases

It’s inherently obvious that consumer behaviors differ for large purchases (think over $1000) versus small purchases (less than $10), but have you thought about how they manifest specifically? Our friends from SapientNitro have analyzed consumer purchasing behaviors from pre-purchase to purchase to post-purchase through a recent online survey. They’ve condensed it into a nice little infographic that Read more

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What Could George Jetson Teach Us about the Cannes Lions Festival of Creativity?

One of the most interesting things about brand communications is how it continuously evolves. In the early days of the “Ad” business, the revered role of original thought and expression was strictly reserved for “creatives.” Copywriters and art directors were the ones exclusively entitled to wear the “badge” or claim to be “the goods” behind Read more

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Dads’ Go-To Brand? Recent Survey Says Band-Aids

Dads are swapping tools for Band-Aids, says a recent survey conducted by YouGov BrandIndex. Researching what brands are best perceived by fathers, the poll examined 1,800 individuals’ opinions and ranked them using scores on quality, satisfaction, impression, value, reputation, and willingness to recommend. Last year’s leader Craftsman, a tool manufacturer, was ranked third this year behind Read more

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How The Sharing Economy Bolsters Any Brand

“Sharing is the right choice” is a mantra one often hears a mom saying at play dates and in playgrounds to fussy little toddlers who are trying to exert independence and struggling to share their toys. The Millennial consumer has internalized this mantra and taken the concept of sharing to a whole new level by choosing Read more

attends the FIFA Executive Committee Meeting on October 20, 2011 in Zurich, Switzerland. During this third meeting of the year, held on two days, the FIFA Executive Committee will approve the match schedules for the FIFA Confederations Cup Brazil 2013 and the 2014 FIFA World Cup Brazil.

Are Brands Obligated to Take Part in the 2022 FIFA World Cup Qatar Moral Debate?

What are brands Adidas, Gazprom, Hyundai, Kia, McDonald’s, Budweiser, Coca-Cola and Visa to do over allegations of improper conduct in working conditions at the 2022 World Cup building sites in Qatar? With mounting pressure from the International Trade Union Confederation (ITUC), FIFA sponsors are being asked by a new campaign grouping to speak out about Read more

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Several Brands Are Defining the Rules for Courting the New Generation

To sell to any audience, you have to understand them. Understanding how the group thinks, acts, and purchases is only the first step to finding new opportunities to engage with them. With $1.3 trillion in annual spending, the Millennial consumer should be on the radar of every brand, old and new. The generation of people Read more

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Wall of Power: Tesla Enters the Energy Storage Market

The future without fossil fuels is a mathematical certainty and therefore finding the adequate replacement is one of the most blazing topics in the world today. For that purpose, Tesla Motors, Inc. developed a line of home and industrial stationary battery packs under a new brand, Tesla Energy. Tesla is already producing vehicle batteries and Read more

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Global Brand Valuation Firms Fire Back at Critics, Invite Debate

Image: Ken Teegardin What would you do if one of your core lines of business was called into question by a corporately-sponsored analysis… and those findings were subsequently used by a professor/consultant to describe your work as “’unproven crap?” You might do what Brand Finance did – issue a written response and challenge its critics and the entire Read more

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Infographic: B2B E-Commerce Will Reach $1.1 Trillion by 2020

You read that correctly. According to Forrester, this is the magic number that the B2B e-commerce market will reach by the year 2020. But what does this mean for marketers? What do they need to take into consideration when fighting for a piece of this pie? Our friends over at Sullivan have answered some of our Read more

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Earth Day 2015: The Expected (and Unexpected) Top 50 Greenest Brands

This week is the 45th anniversary of Earth Day, and its celebration is accompanied by the hopes of tens of millions of people that this is the moment when sustainability and economic growth find a real balance. According to the experts, to be successful, everyone– including brands must commit to a low carbon future. For Read more

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