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The C-Suite: Nicole Valentine, CEO of Winly

Nicole Valentine, a highly sought after business strategist, brings innovation, insight, and business growth acumen to entrepreneurs and executives through her New York based management consultancy, Synergy Business Development. Nicole’s combined expertise as an attorney specializing in global mergers & acquisitions and as a growth strategist for startups has uniquely positioned her to create the Read more

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How China’s Sleekest Cycling Brand Is Winning the Race

Founded in 2015 and already on track for an IPO later this year, the Chinese performance bike brand SpeedX can’t compete with the cycling nostalgia amassed by its long-established international competitors. SpeedX doesn’t have a glorious history to show for nor do they sponsor (or even plan on sponsoring) any athletes or races. In fact, Read more

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Why B2B CMOs Should Drive Business Strategy

One of the best things about interviewing different B2B leaders for this column each month is the opportunity to identify important threads of industry conversation—and none is more important to senior marketing leaders, and the organizations that they serve, than that surrounding the rise of the B2B CMO as a key driver of core business Read more

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Essentials for a Branding Career: Branding Roundtable No. 20

So you want to be branding leader. What knowledge, skills and temperament do you need to succeed in a branding career? And for those already in the business, how do you build upon your experience and success to truly lead? In a field as multi-faceted and rapidly evolving as the creation and nurturing of brands, Read more

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Marketing Unbound, Competing in the Age of Disruption

In her introduction to ‘Marketing Unbound’, Charlotte Howard, event chair and consumer goods and marketing correspondent for The Economist, told the hundred-plus mostly senior executive attendees: “Now more than ever, marketing is about creating relevance for a brand in every customer interaction. It’s about connecting with and serving the customer in ways that foster lasting Read more

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How Important Is Your Brand to New Sales?

Branding is a key factor in attracting new business. It helps if prospective clients or bid reviewers know who you are or have seen your company’s “face.” Moreover, your branding has to be dynamic, changing with the times, catching the changing winds of technology and the impulsive drift of consumer trends. In this age of Read more

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Boost Your Brand through SEO Activities

Developing a strong web brand can be a result of a well-executed white hat SEO campaign. When a website transitions to an authoritative brand in the SEO space, the site should be able to rank for relevant keyword terms in its niche. Online Marketing Gurus, one of Australia’s leading online marketing agencies has provided the Read more

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How B2B CMOs Can Use Brand as a Change Agent

Change is said to be the only constant and, in business, change is prompted by the constant need for growth. But how can B2B organizations better manage, nurture, and capitalize on the many types of change to produce meaningful growth? There’s one powerful discipline that I have seen work time and again, but still gets too Read more

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Mastering New Customer Acquisition is Key to Success in China

It often seems that Chinese consumers are somehow wired differently than their counterparts in other countries. When it comes to the purchase decision-making journey, we do see some truth to this. In early 2016, we spoke to some 350 people, consisting of equal-size groups of Chinese, Hong Kong, and multinational research participants in order to Read more

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Marketing in a World Where the Most Popular Word Is an Image

The last few years have seen an explosion of emojis and visual language innovation. In 2015, the Oxford English Dictionary declared an emoji – the face with tears of joy – the word of the year. YELP, Bing, and Instagram have emoji-enabled search. You can order a pizza, get room service, and even fight bullying Read more

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