attends the FIFA Executive Committee Meeting on October 20, 2011 in Zurich, Switzerland. During this third meeting of the year, held on two days, the FIFA Executive Committee will approve the match schedules for the FIFA Confederations Cup Brazil 2013 and the 2014 FIFA World Cup Brazil.

Are Brands Obligated to Take Part in the 2022 FIFA World Cup Qatar Moral Debate?

What are brands Adidas, Gazprom, Hyundai, Kia, McDonald’s, Budweiser, Coca-Cola and Visa to do over allegations of improper conduct in working conditions at the 2022 World Cup building sites in Qatar? With mounting pressure from the International Trade Union Confederation (ITUC), FIFA sponsors are being asked by a new campaign grouping to speak out about Read more

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Several Brands Are Defining the Rules for Courting the New Generation

To sell to any audience, you have to understand them. Understanding how the group thinks, acts, and purchases is only the first step to finding new opportunities to engage with them. With $1.3 trillion in annual spending, the Millennial consumer should be on the radar of every brand, old and new. The generation of people Read more

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Wall of Power: Tesla Enters the Energy Storage Market

The future without fossil fuels is a mathematical certainty and therefore finding the adequate replacement is one of the most blazing topics in the world today. For that purpose, Tesla Motors, Inc. developed a line of home and industrial stationary battery packs under a new brand, Tesla Energy. Tesla is already producing vehicle batteries and Read more

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Global Brand Valuation Firms Fire Back at Critics, Invite Debate

Image: Ken Teegardin What would you do if one of your core lines of business was called into question by a corporately-sponsored analysis… and those findings were subsequently used by a professor/consultant to describe your work as “’unproven crap?” You might do what Brand Finance did – issue a written response and challenge its critics and the entire Read more

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Infographic: B2B E-Commerce Will Reach $1.1 Trillion by 2020

You read that correctly. According to Forrester, this is the magic number that the B2B e-commerce market will reach by the year 2020. But what does this mean for marketers? What do they need to take into consideration when fighting for a piece of this pie? Our friends over at Sullivan have answered some of our Read more

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Earth Day 2015: The Expected (and Unexpected) Top 50 Greenest Brands

This week is the 45th anniversary of Earth Day, and its celebration is accompanied by the hopes of tens of millions of people that this is the moment when sustainability and economic growth find a real balance. According to the experts, to be successful, everyone– including brands must commit to a low carbon future. For Read more

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Moving Behind the Curtain

It started off with nutritional information, morphed into rating systems and reviews on websites, and now the celebration of process—a byproduct of the “maker culture” phenomenon— has infiltrated how brands are designing their experiences. More and more customers are demanding deep information about the products they are evaluating, just at a time when many businesses Read more

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Welcome to the Small Ball Era of Marketing

Baseball gurus refer to the term small ball as a way of manufacturing runs by executing a series of well-timed plays. It might start, for example, with a leadoff walk that creates the opportunity to steal second base, setting up a sacrifice bunt situation. This approach is in contrast to relying on the long ball – Read more

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K-Swiss Wants Bright And Young Entrepreneurs On Board

K-Swiss, a sports fashion brand, launched a digital campaign called ‘The Board’ featuring DJ Diplo, a producer and entrepreneur. The brand is calling young people with bright ideas to jump on board by bringing K-Swiss ‘back to prominence.’ Diplo will be the Director of Board which will consist of 100 team members recruited from all over the world. Read more

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A Digital Challenge for Brands: Creating A Consistent Customer Experience

Understanding the shopper journey and what motivates a shopper to buy your brand is essential to ensure your brand speaks to your target audience. New research has found that the number of consumers researching products online before buying in-store has decreased by 7 percent over the past year. The study, conducted by OnePoll, asked 2000 respondents Read more

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