Hospitality Rethinks Its Place to Appease Next Gen Tastes

Travelers’ needs are evolving, priorities are shifting, and expectations are changing. Some of the biggest names in hospitality are facing big questions: should they stay on course or change their game?  Take a seat on the sideline or be part of the action? As evidenced by the sub-brands that have emerged allowing industry veterans to Read more


The Next Wave: The Age of the Customer

There’s a wave coming and marketers must know what’s driving it if they hope to ride it successfully. Using a surfing metaphor, James McQuivey, Vice President, Principal Analyst at Forrester Research, discussed the next wave, the age of the customer, and keys to brand leadership. Several weeks ago, Tesla introduced the Model 3 electric, taking over Read more

The History of Promotional Products-fi

The History of Promotional Products and How They’ve Evolved to Meet Current Times

Promotional products are everywhere and sometimes hailed as a central part of marketing strategies for many different companies. They have recently exploded throughout the marketing industry over the last few decades, but they have a deep rooted history that goes a lot further back than that, both in the UK and the US. As the Read more

Preserving Purpose Amidst the Noise in 2016-fi

Preserving Purpose Amidst the Noise in 2016

Five years ago, social media was being touted as the ‘next big thing’ for brand marketing. For a couple of years now, social media’s place at the top of the pile was seemingly secure, yet content marketing is becoming one of the industry’s hottest buzzwords. Both social media marketing and content marketing have the same Read more


What Leading Brand Thinkers Really Think #01: Simplicity

Welcome to the first in a series of interviews that will try to get beyond the buzzwords and spin of thought leadership and content marketing, and dig into what purport to be leading trains of thought in the branding and marketing field.   We will be interviewing notable brand practitioners, the CEOs of branding firms that Read more


The Worst Mistakes to Make During Your Video Conference

Different types of unified communications have become prevalent across a variety of industries, from corporate to creative. By using this technology, anyone can get together to collaborate, create, and get the job done. It is even being used in the medical industry as the popularity of telemedicine grows, and HR departments are often utilizing online video Read more

SapientNitro_How to Turn Data Into Story_feat

[Infographic] How to Turn Data Into a Story that Incites Action

Many organizations today seem to be less constrained by the choice of which solution, platform, or architecture best suits their needs as they are stifled by how to find and nurture the right talent to succeed with analytics. And this issue isn’t limited to big data analytics. No matter what volume, velocity, or structure of Read more


Brand Challenges in a Downward Chinese Market

All around the world people are talking about the Chinese slowdown and the effect it has on oil prices, financial services, and especially brands. Even within China we are asking these questions and how it relates to specific industries such as Automotive and F&B. But the tone is not necessarily negative. Our latest LABReport echoed the Read more


Celebrity Endorsement in Technology Still Requires Innovation to Succeed

Is it a bird or a plane? No, it’s just Henry Cavill using his new Huawei P9+, making him the Ying to Scarlet Johansson’s Yang. Both celebrities have cleverly signed up to be the new ambassadors for China’s most recognised international mobile handset brand, Huawei. As two of the most recognised actors on the planet with Read more


Why Brands Need to Find Their Grey Space

“The interplay between the user and the provider will be so in simpatico it’s going to crush our ideas of what mediums are all about…. the idea that the piece of work is not finished until the audience come to it and add their own interpretation, and what the piece of art is about is Read more