Starbucks CEO Howard Schultz speaks at the company's annual shareholders meeting, Wednesday, March 20, 2013, in Seattle, Wash. (AP Photo/Ted S. Warren)

Starbucks’ CEO Sends Compassionate Email to Employers Following the Asian Market Crash

Another stock market turmoil has left Wall Street in an all too familiar mood. The Chinese stock continues to sink, sending waves all over the Asian markets and eventually reaching the Dow Jones, which ended with a loss of 588 points on Monday, causing many traders and investors to reach out for an extra cup Read more


Amazon CEO Jeff Bezos Responds to New York Times Article on Poor Working Conditions

Last weekend The New York Times published an investigative article titled “Inside Amazon: Wrestling Big Ideas in a Bruising Workplace” about Amazon’s corporate working conditions where it claims in a headline that “the company is conducting an experiment in how far it can push white-collar workers to get them to achieve its ever-expanding ambitions.” The article Read more


What Does the Latest Survey Say About Social Network Users?

Women in the US still dominate social networks. According to BI Intelligence’slatest research, women are more likely to use social networks than men. Pinterest is the most popular social network among this gender (29 percentage points more than men), while Instagram’s users are closer to equal, however, female users have 7 percentage points more than male Read more


The Three Character Traits of Successful Digital Brands

It can sometimes feel bittersweet being a brand marketer in a digitally driven world. Though technology makes it easier to reach our audiences in exciting and innovative ways, it also proves challenging as we cede control of a brand’s perception to our customers on the Internet. Marketers long ago recognized that it’s impossible to spin Read more


Verizon Ditches 2-Year Contracts and Overhauls Its Phone Plans and Pricing

Verizon, one of the largest wireless communications services in the US, is bringing several new changes to their phone plans and pricing starting from August 13th. Their new strategy limits the ways customers can purchase new devices, offering only two options: buying the phone in full price immediately or in $20 monthly installments. So, what happened to the Read more


Visa Announced the Winners of “The Everywhere Initiative”

Visa launched “The Everywhere Initiative,” a startup community with the aim of finding new ways of engaging and inspiring new generations to adopt and use Visa Checkout, an online-payment platform. The project sought to inspire innovative solutions from startups in order to resolve Visa’s marketing issues, which revolve around their approach to millennials. At the Read more


Google Handles Its Ambitious Endeavors Under New Parent Company “Alphabet”

Google is rearranging its business endeavors, segregating its Internet projects and its more progressive and ambitious ideas— all parented by one new company called Alphabet. The operations that will remain part of Google include Search, Maps, Youtube, Apps, Android, and Advertising, while businesses like Calico, Nest, and X lab become separate entities. “What is Alphabet? Read more


A New Frontier: Viber Is Expanding Marketing Efforts in the US

Viber, a leading messaging app, allows users to create messages, play games, send stickers, photos, videos, and doodles, and make low-cost calls over the internet to any phone in the world–all for free. The app has almost 600 million users worldwide, however, Viber isn’t that popular in the US. It currently ranks no.9 among messaging Read more


Why Every Brand Could Use a Chief Narrative Officer

Within minutes of the recent United States Supreme Court ruling that made same-sex marriage legal in all 50 states, the colors of the rainbow flag lit up social media. A cascade of brands weighed in on the decision with messages of support. Domino’s Pizza, Miller Lite, T-Mobile, Walgreens, and countless others all declared that #LoveWins. It was refreshing Read more


Infographic: Brands Play a More Significant Role in Smaller vs. Larger Purchases

It’s inherently obvious that consumer behaviors differ for large purchases (think over $1000) versus small purchases (less than $10), but have you thought about how they manifest specifically? Our friends from SapientNitro have analyzed consumer purchasing behaviors from pre-purchase to purchase to post-purchase through a recent online survey. They’ve condensed it into a nice little infographic that Read more