Skoda Hostel as a Four-Wheeler Accommodation for Two

Given how different times call for different measures, Skoda found a way to intrigue and to raise the sales up a bit with pretty unconventional approach. In order to reach out to younger population, to attract their attention and to be considered as an option among the same, the company teamed up with BBDO  Russia and Read more


MINI Goes Digital — Literally

As a part of the ”Not Normal” campaign, MINI has prepared a new surprise for all its fans. Namely, the brand launched MINI Art Beat, an installation which unveils a car that plays videos on the go. Under the tagline “When you are not a normal the next joyride is just a beat away,” the Read more


Honda Uses Sound and Lights to Reminisce About Senna

If you have any clue who Ayrton Senna is and what he did for Formula 1 moto-racing, you have to know the words of the famous commentator that cheerfully cried while celebrating Senna’s second championship that should have brought him tittle in 1989 in Japanese Grand Prix: “Ayrton Senna from Brazil!” he screamed as the Read more


Did You Know the Meaning Behind These Car Brand Logos?

Ever wondered what that logo on the front of your car really means? Where did it come from? Why is, for instance, Ferrari’s iconic symbol a horse or why does the Lamborghini logo feature a bull? Cool Material decided to answer all these questions by explaining the history behind some of the most popular car Read more


Home Sweet MINI

Every adventure-seeking enthusiast will be thrilled to know that camping has reached a whole new excitement level following the recent introduction of three new MINI vehicles. With an extendable kitchenette equipped with both fridge and stove, an integrated hand-held shower, a TV, heater, storage rack and a glass panel intended for ventilation or star-gazing, the MINI Read more


Tweet at Me and I’ll Vine at You

We always expect a lot from Honda when it comes to digital campaigns. That is because we still remember Honda’s Vimeo campaign “Let it Shine“, dating back four years ago and marking a breathtaking moment – for the time, of course. Today, Honda proves its ability to adapt to new trends and, better yet, create new Read more


Lady Mercedes is Back

The lady of of all ladies, Mercedes‘ biggest limousine, is back. This time with a different, intelligent scent, the 2014 S-class primarily promotes safety, but it also happens to be a luxurious vehicle. The new slogan states, “The new S-Class. Vision accomplished.”  It represents a decade of hard work and the finest German engineering. According to Dr. Read more


65 Years of Honda’s Creative Ingenuity in Two Minutes

Wieden + Kennedy London made a new advertisement for Honda, capturing 65 years of long history and tradition in about two minutes of creative video. What makes it interesting is its strong focus on hands, representing Honda’s team of engineers who create bikes, cars and even planes. Perhaps, the meaning of the hands is that Read more


Volkswagen Raises Awareness of Texting While Driving

Have you even been in such a hurry that you had to make a call, or even text someone while driving? Sure you have, but according to Volkswagen’s latest print campaign that’s a big “no-no”. During the past decade, governments from all over the world have updated the laws regarding mobile phone usage in traffic, Read more


You Cannot Follow Fiat 500 Abarth on Twitter Because It Is Just “Too Damn Fast”

Fiat Abarth 500 has zero followers on Twitter! Why? Because it is just too fast to follow! Very slick. Italian creativity and German ingenuity allowed us to be a part of a tremendously fresh Twitter campaign, in which nobody can follow Abarth 500, because the vehicle itself is “too fast”. When trying to follow Fiat Read more