Illustration in Ads: A Fresh Way to Stand Out?

Illustration in Ads: A Fresh Way to Stand Out?

Russian illustrator Iv Orlov made a bunch of not-so-typical ads for Volkswagen. Instead of the usual high-res car images and dramatic photography, Orlov illustrated the “Weekenders” ads in his own, cheerful style. The illustrations show weekends in various countries – such as France, Germany, Italy, Spain, Sweden, and the UK – and how the VW Polo Read more


Not Driving Audi Makes Claire Danes End Up in Jail

After a paintball car challenge, vampire-slaying headlights and even a Moby Dick spoof, the latest update from Audi comes in the form of celebrity endorsement by featuring star of the popular TV show “Homeland”, Claire Danes,  a short video for Audi’s latest TDI model with clean diesel technology. Danes is an Emmy award-winning actress and Read more


MINI Boosts Brand Loyalty by Rewarding Its Customers in Real-time

As part of the brand’s ‘Not Normal’ campaign, MINI took over The Cromwell Road Digital Gateway to reward the customer’s loyalty in a creative and engaging way. With the help of  agency Iris Worldwide, MINI presented an outdoor digital campaign which aims to bring this community together. As the MINI drivers were passing across the digital screens Read more

Fiat Cars Cruising Down the Chicago River

Fiat Cars Cruising Down the Chicago River

Italian car manufacturer Fiat loves to play with their products. After turning their old cars into trendy refrigerators, recently they set out water-based vehicles which were cruising down the Chicago river. Designed to promote Fiat’s growing operations in North America, the cars were actually a boat version of Fiat’s new collection of 2014 models – 500L, 500 Cabrio, and Read more

Can Honda Save America's Drive-In Theaters?

Can Honda Save America’s Drive-In Theaters?

Drive-ins are an important part of the American culture – they have always been a place for family and friends to gather; but all drive-ins are expected to switch to digital projectors until the end of 2013, because costs are sky-high – up to $75,000 per screen. Due to these facts, Honda is launching Project Drive-In, Read more


Skoda Hostel as a Four-Wheeler Accommodation for Two

Given how different times call for different measures, Skoda found a way to intrigue and to raise the sales up a bit with pretty unconventional approach. In order to reach out to younger population, to attract their attention and to be considered as an option among the same, the company teamed up with BBDO  Russia and Read more


MINI Goes Digital — Literally

As a part of the ”Not Normal” campaign, MINI has prepared a new surprise for all its fans. Namely, the brand launched MINI Art Beat, an installation which unveils a car that plays videos on the go. Under the tagline “When you are not a normal the next joyride is just a beat away,” the Read more


Honda Uses Sound and Lights to Reminisce About Senna

If you have any clue who Ayrton Senna is and what he did for Formula 1 moto-racing, you have to know the words of the famous commentator that cheerfully cried while celebrating Senna’s second championship that should have brought him tittle in 1989 in Japanese Grand Prix: “Ayrton Senna from Brazil!” he screamed as the Read more


Did You Know the Meaning Behind These Car Brand Logos?

Ever wondered what that logo on the front of your car really means? Where did it come from? Why is, for instance, Ferrari’s iconic symbol a horse or why does the Lamborghini logo feature a bull? Cool Material decided to answer all these questions by explaining the history behind some of the most popular car Read more


Home Sweet MINI

Every adventure-seeking enthusiast will be thrilled to know that camping has reached a whole new excitement level following the recent introduction of three new MINI vehicles. With an extendable kitchenette equipped with both fridge and stove, an integrated hand-held shower, a TV, heater, storage rack and a glass panel intended for ventilation or star-gazing, the MINI Read more