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#MadeOfRed: Alfa Romeo’s Campaign Invites Fans to Share What Red Evokes for Them

When you think of Alfa Romeo, what color comes to your mind first? The new campaign conducted by the Italian luxury car manufacturer focuses on the color red and what it symbolizes for customers all over the world. The campaign, created by Doner, launched on Instagram and Twitter before going live on traditional media. It encourages Alfa Read more

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Volvo’s Big Brand Secret: Free Overseas Delivery in Sweden

Taking delivery of European cars overseas originated in the ’50s, when U.S. servicemen brought sporty vehicles back from their tours of duty. Sensing a marketing opportunity, Mercedes, Volvo, Saab and others launched formal European delivery programs, which continue in one form or another to this day. Every smart marketer knows that customer experience is the Read more

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Renault UK Launches the New Twingo Campaign

The UK section of the French vehicle manufacturer Renault has launched a new digital campaign to promote its new model of Twingo. The key figures in this project were Scorch London, the video production company, and Manning Gottlieb OMD as the main strategist. This campaign questions what women want in a car. For that purpose, Scorch London conducted a Read more

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Hyundai “A Message to Space”

Client: Hyundai Advertising Agency: Innocean Worldwide Creative Director: Gunny Park Art Directors: Youngill Jang, Yonghee Kim, Seoyeon Cho Copywriters: Jaeshik Seo, Mijin Lee Director: John Park Production: Planit, Duofilms Read more

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Chrysler “The Kings & Queens of America”

Client: Chrysler Agency: Wieden + Kennedy, Portland, Ore. Creative Directors: Aaron Allen, Kevin Jones Copywriter: Alex Romans Art Director: John Dwight Production Company: HSI Director: Samuel Bayer Read more

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Audi A7 Sportback H-Tron Vapor on Concrete

German agency Thjnk has come up with a clever ad for Audi’s A7 Sportback h-tron hydrogen fuel-cell vehicle. The electric car, which is not actually available for purchase (but may be, if a market for it emerges) emits only water vapor from its exhaust. This was the theme of the advert which features “disappearing” billboards, actual Read more

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Cycle Safely With Volvo’s LifePaint

If you like to cycle, than you understand the danger you’re in if you ride in traffic alongside buses, cars, and trucks. There are cities that have managed to create safe paths for cycling, but if you ride your bike instead of driving your car to work, than you have no other choice but to Read more

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Audi “Mechanics”

Client: Audi Agency: thjnk Directer: Sebastian Strasser Read more

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