Jack Daniel’s and Frank Sinatra Meet Once Again

The experience of enjoying nice music always goes well with a bottle of sophisticated beverage, or is it the other way around? Jack Daniel’s took care of both whiskey and music lovers by investing $2.3 million in the campaign for its new Frank Sinatra-themed line of whiskey. These two American icons have a long tradition Read more


Budweiser Kicks Off the World Cup Branding Fever

Budweiser has proudly revealed Rise As One, a new global creative campaign on behalf of its 2014 FIFA World Cup Brazil sponsorship. It’s a comprehensive campaign that aims to celebrate the moments that unite and inspire fans of the beautiful game around the world.  The campaign will include new television and out-of-home advertising, as well as customized local market activations Read more


Mercedes Turns Night into Day in Amsterdam

Aiming to increase the general driving safety, Mercedes-Benz has launched Night View Assist, a cutting-edge technology based on an infrared system to get better sight during the night. The innovative tech shows the road ahead on the display in the instrument cluster and as a result the driver is being more aware of the dangerous situations and obstacles while driving. SEE ALSO: The Read more


Extreme Locker Room Makeover by Dwayne Wade and Gatorade

It had to be huge deal for a Riverdale Rebels, a High School team from New Orleans to see the star of Miami Heat, Dwyane Wade coming to their locker room after the winning game that could take them to the playoffs after 20 years. This is a continued effort by Gatorade to create more Read more


Caribou Coffee Debuts a Real-life Pinterest Board of Epic Proportions

Social networks are the ideal platform to enable interaction between companies and their customers, to promote new products and reach more audience by encouraging it to be interactive and creative. Caribou Coffee in cooperation with ad agency Colle+McVoy decided to reverse roles with their fans by inviting them to be an inspiration using the #CaribouInspires hashtag for their Read more


Meet The World’s First Business Card Speaker System for Smartphones

The Swedish advertising agency Åkestam Holst, in cooperation the with Stockholm-based Hi-Fi store Pause Ljud & Bild have fulfilled a promise they’ve made by inventing the latest low-tech product that will blow your mind – the world’s first business card speakers called “Pause Speaker Card”. The cards are a traditional looking business cards with just Read more


IKEA’s Kama Sutra-Loving BÖRJE Chairs

Led by agency BBH Singapore, IKEA released this Kama Sutra-inspired ad via social media for Valentine’s Day. The ad can also be found around the brand’s various locations. Also, here’s a look at IKEA’s Valentine’s Day ad from last year, also a winner: Image sources: Mumbrella, Read more


In Case of Love at First Sight, Break Glass

As an ode to this particular day, we bring you the best guerilla marketing from the streets of Paris. For those spontaneous meet-cutes that catch you off guard – aka, unable to pull a rose out of your magic hat – the Flower Council of Holland has you covered. The brand has placed 1,500 small Read more


KFC Go Cup Goes Ski Jumping and Defies Gravity

Recently, KFC Russia introduced an experiential campaign that transformed every visitor of KFC  into a potential YouTube sensation thanks to the fully-automated machine named MovieMatic. This time, in the spirit of the Olympic Games, KFC is running a somewhat twisted spot by DraftFCB Chicago featuring (formerly anonymous) ski jumper Mike Glasder carrying a KFC Go Cup. “I was kind of skeptical at first. I Read more


One Hour Agency Supercharges the Creative Process

You need a quick solution because you are running out of time? Or you need a quick solution because that is a better way to do business? One Hour Agency seems legit for both reasons. Interactive art directors Ben Langeveld and Ingmar Larsen, founded this agency in Sweden and they are trying to implement a Read more