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Extreme Locker Room Makeover by Dwayne Wade and Gatorade

It had to be huge deal for a Riverdale Rebels, a High School team from New Orleans to see the star of Miami Heat, Dwyane Wade coming to their locker room after the winning game that could take them to the playoffs after 20 years. This is a continued effort by Gatorade to create more Read more

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Caribou Coffee Debuts a Real-life Pinterest Board of Epic Proportions

Social networks are the ideal platform to enable interaction between companies and their customers, to promote new products and reach more audience by encouraging it to be interactive and creative. Caribou Coffee in cooperation with ad agency Colle+McVoy decided to reverse roles with their fans by inviting them to be an inspiration using the #CaribouInspires hashtag for their Read more

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Meet The World’s First Business Card Speaker System for Smartphones

The Swedish advertising agency Åkestam Holst, in cooperation the with Stockholm-based Hi-Fi store Pause Ljud & Bild have fulfilled a promise they’ve made by inventing the latest low-tech product that will blow your mind – the world’s first business card speakers called “Pause Speaker Card”. The cards are a traditional looking business cards with just Read more

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IKEA’s Kama Sutra-Loving BÖRJE Chairs

Led by agency BBH Singapore, IKEA released this Kama Sutra-inspired ad via social media for Valentine’s Day. The ad can also be found around the brand’s various locations. Also, here’s a look at IKEA’s Valentine’s Day ad from last year, also a winner: Image sources: Mumbrella, Coloribus.com Read more

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In Case of Love at First Sight, Break Glass

As an ode to this particular day, we bring you the best guerilla marketing from the streets of Paris. For those spontaneous meet-cutes that catch you off guard – aka, unable to pull a rose out of your magic hat – the Flower Council of Holland has you covered. The brand has placed 1,500 small Read more

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KFC Go Cup Goes Ski Jumping and Defies Gravity

Recently, KFC Russia introduced an experiential campaign that transformed every visitor of KFC  into a potential YouTube sensation thanks to the fully-automated machine named MovieMatic. This time, in the spirit of the Olympic Games, KFC is running a somewhat twisted spot by DraftFCB Chicago featuring (formerly anonymous) ski jumper Mike Glasder carrying a KFC Go Cup. “I was kind of skeptical at first. I Read more

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One Hour Agency Supercharges the Creative Process

You need a quick solution because you are running out of time? Or you need a quick solution because that is a better way to do business? One Hour Agency seems legit for both reasons. Interactive art directors Ben Langeveld and Ingmar Larsen, founded this agency in Sweden and they are trying to implement a Read more

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McDonald’s Plays the Border between Norway and Sweden

The Scandinavian countries are definitely known for their good standards; however, there are some differences between these countries, at least when it comes to food, tobacco and alcohol prices. Norway seems to be a more expensive country in comparison to Sweden, so many families have to cross the border in order to save some money. Read more

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A Bite of KFC’s Bacon iTwister Transforms Customers into TV Stars

In the following weeks, all Russian visitors of the chicken-serving fast food chain, KFC, will have a chance to experience on their own the well-known Warhol phrase ”In the future, everyone will be world-famous for 15 minutes.” In an effort to promote the menu’s latest addition, the Bacon iTwister, KFC restaurants in Moscow and St. Petersburg are Read more

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Invisible Skate Ramps Pop-up in Madrid

The most loyal citizens are the ones who spend the most of their time on the streets for pure pleasure. Skaters are the best example of people who love and enjoy the city in the true sense of the words, but they usually end up being banned from a certain location because of the nature Read more

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