Speaking of DIY, OBI Presents a New Way of Promoting

Considering the fact that some of the greatest ideas were born in a struggle for survival, pressure as a driving force turned out to be the right one once more. During a time completely disastrous to the DIY area – with almost 250 stores In Germany closed during last year – and in order to not Read more


Pizza Hut Showcases the Future of Restaurant Dining

The time of the restaurants with written orders seems be coming to an end. In a new concept video Pizza Hut demonstrates an interactive pizza menu that doubles as a table. This innovative pizza-building service allows customers to create their own unique pizza by carefully choosing its ingredients and topping combinations. SEE ALSO: Apotek Masters Subtle Illusion with an Read more


The World’s First Major TV Ad for Medicinal Marijuana Makes Its Debut

Well, this was bound to happen. After a wave of decriminalization and legalization laws in the recent years in the US (yes, I’m thinking about you Colorado), the first medicinal marijuana-related TV ad from has aired on Comcast-owned channels such as Fox, CNN, ESPN, Comedy Central, AMC, and Discovery in Chicago and New Jersey Read more


Apotek Masters Subtle Illusion with an Interactive Subway Ad

The ubiquitous need to overcome the existing, already seen, imposed by today’s value system, sometimes can blur the obvious. It makes us forget about the basics. When it comes to a place where thousands of people passes by on a daily basis, what each brand aims for is to draw some attention – simple as Read more


Jack Daniel’s and Frank Sinatra Meet Once Again

The experience of enjoying nice music always goes well with a bottle of sophisticated beverage, or is it the other way around? Jack Daniel’s took care of both whiskey and music lovers by investing $2.3 million in the campaign for its new Frank Sinatra-themed line of whiskey. These two American icons have a long tradition Read more


Budweiser Kicks Off the World Cup Branding Fever

Budweiser has proudly revealed Rise As One, a new global creative campaign on behalf of its 2014 FIFA World Cup Brazil sponsorship. It’s a comprehensive campaign that aims to celebrate the moments that unite and inspire fans of the beautiful game around the world.  The campaign will include new television and out-of-home advertising, as well as customized local market activations Read more


Mercedes Turns Night into Day in Amsterdam

Aiming to increase the general driving safety, Mercedes-Benz has launched Night View Assist, a cutting-edge technology based on an infrared system to get better sight during the night. The innovative tech shows the road ahead on the display in the instrument cluster and as a result the driver is being more aware of the dangerous situations and obstacles while driving. SEE ALSO: The Read more


Extreme Locker Room Makeover by Dwayne Wade and Gatorade

It had to be huge deal for a Riverdale Rebels, a High School team from New Orleans to see the star of Miami Heat, Dwyane Wade coming to their locker room after the winning game that could take them to the playoffs after 20 years. This is a continued effort by Gatorade to create more Read more


Caribou Coffee Debuts a Real-life Pinterest Board of Epic Proportions

Social networks are the ideal platform to enable interaction between companies and their customers, to promote new products and reach more audience by encouraging it to be interactive and creative. Caribou Coffee in cooperation with ad agency Colle+McVoy decided to reverse roles with their fans by inviting them to be an inspiration using the #CaribouInspires hashtag for their Read more


Meet The World’s First Business Card Speaker System for Smartphones

The Swedish advertising agency Åkestam Holst, in cooperation the with Stockholm-based Hi-Fi store Pause Ljud & Bild have fulfilled a promise they’ve made by inventing the latest low-tech product that will blow your mind – the world’s first business card speakers called “Pause Speaker Card”. The cards are a traditional looking business cards with just Read more