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Grey Singapore Helps Out Deaf People via Smartphone Apps

Grey Group Singapore in cooperation with Singapore Association for the Deaf (SADeaf), created two Android apps in order to improve the quality of life for people who can’t hear. The brilliant execution came up as a result of helping out deaf people to interact with other people in real time and to receive alerts of danger Read more

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Schick Implies That Your Beard Looks Like a Rodent

Hey guys, reality check time: girls don’t really like beards. They just don’t. When you kiss, it’s itchy, you don’t look gentle and facial hear is a bit hipsterish. So why not take that rodent off your face and free your skin? And you must admit, it’s not that cozy for you either! SEE ALSO: Read more

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Floating Billboard Cleans a Polluted River

Shokobutsu Hana, a natural cosmetics subbrand from Japanese company Lion, is a brand which believes in “healthy beauty brought by the power of nature” and it’s not a surprise to see the kind of campaign they created in order to clean Manila’s very polluted Pasig river that flows along the Philippines. United with TBWA/SMP, they Read more

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Optic House Gives a New Twist to Famous Impressionist Classics

By simply relying on what they know and do the best, French eyewear company KelOptic managed to attract enormous attention. With everything they’ve got poured into the latest campaign, created by Y&R Paris, while presenting the essence of their work in the most imaginative way possible, they shined brighter than ever. SEE ALSO: When You Read more

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Newcastle Sends $1 Checks in Return for Twitter Followers

Newcastle Brown Ale always had that slightly goofy, but always entertaining approach to their audience. Sure, there are so many beers out there that you have to distinguish yourself somehow. In their brand new campaign coordinated by Droga5, Newcastle is once again inviting you to say “No Bollocks” loud and proud. This time, the famous Read more

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When You See It, You’ll Art Lego Bricks

You can say with a dose certainty (and still don’t be wrong) that Lego bricks have long ago transcended from their original function. The latest proof of this is that somewhere last year the Italian art director Marco Sodano recreated famous paintings out of the popular construction toy. AD REEL: LEGO “The Whole Force in Read more

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Think Twice Before You Get Drunk in Japan

Despite the fact that it is absolutely unexpected and essentially and fundamentally the opposite to all the laws of business, one of the biggest bar chains in Tokyo invited people to drink less. Indicating there is a huge problem of drunk sleeping among Japanese people, who do not seem to be quite resistant to large Read more

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CIF App Takes Down Racist Graffiti

You encounter an aggressive racist message on the wall while taking a walk in Romania. Take your smart phone out of your bag or your pocket, take a picture and hit send. If you come back in a couple of days to that very place, you will find no graffiti. What a great app! AD Read more

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That Coca-Cola Bottle Is No Longer What It Seems

As the megabrand that it is, Coca-Cola continues to expand its creative repertoire. This time, the brand is showcasing its multi-functionality and – of course – its ability to bring people together in harmony. The following three campaigns are Coca-Cola’s most recent attempts at open happiness:   Friendly Twist Developed by Leo Burnett’s Colombian office, this Read more

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When a Brand is Iconic, Words are Not Required

After a lifetime of existence and the fact that at some point along the journey they became world’s largest chain of hamburger fast food restaurants, McDonald’s will launch the possibly simplest campaign ever probably thinking their success doesn’t need to be embellished any more – it’s saying just enough per se. SEE ALSO: A Fictional Read more

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