Floating Billboard Cleans a Polluted River

Shokobutsu Hana, a natural cosmetics subbrand from Japanese company Lion, is a brand which believes in “healthy beauty brought by the power of nature” and it’s not a surprise to see the kind of campaign they created in order to clean Manila’s very polluted Pasig river that flows along the Philippines. United with TBWA/SMP, they Read more


Optic House Gives a New Twist to Famous Impressionist Classics

By simply relying on what they know and do the best, French eyewear company KelOptic managed to attract enormous attention. With everything they’ve got poured into the latest campaign, created by Y&R Paris, while presenting the essence of their work in the most imaginative way possible, they shined brighter than ever. SEE ALSO: When You Read more


Newcastle Sends $1 Checks in Return for Twitter Followers

Newcastle Brown Ale always had that slightly goofy, but always entertaining approach to their audience. Sure, there are so many beers out there that you have to distinguish yourself somehow. In their brand new campaign coordinated by Droga5, Newcastle is once again inviting you to say “No Bollocks” loud and proud. This time, the famous Read more


When You See It, You’ll Art Lego Bricks

You can say with a dose certainty (and still don’t be wrong) that Lego bricks have long ago transcended from their original function. The latest proof of this is that somewhere last year the Italian art director Marco Sodano recreated famous paintings out of the popular construction toy. AD REEL: LEGO “The Whole Force in Read more


Think Twice Before You Get Drunk in Japan

Despite the fact that it is absolutely unexpected and essentially and fundamentally the opposite to all the laws of business, one of the biggest bar chains in Tokyo invited people to drink less. Indicating there is a huge problem of drunk sleeping among Japanese people, who do not seem to be quite resistant to large Read more


CIF App Takes Down Racist Graffiti

You encounter an aggressive racist message on the wall while taking a walk in Romania. Take your smart phone out of your bag or your pocket, take a picture and hit send. If you come back in a couple of days to that very place, you will find no graffiti. What a great app! AD Read more


That Coca-Cola Bottle Is No Longer What It Seems

As the megabrand that it is, Coca-Cola continues to expand its creative repertoire. This time, the brand is showcasing its multi-functionality and – of course – its ability to bring people together in harmony. The following three campaigns are Coca-Cola’s most recent attempts at open happiness:   Friendly Twist Developed by Leo Burnett’s Colombian office, this Read more


When a Brand is Iconic, Words are Not Required

After a lifetime of existence and the fact that at some point along the journey they became world’s largest chain of hamburger fast food restaurants, McDonald’s will launch the possibly simplest campaign ever probably thinking their success doesn’t need to be embellished any more – it’s saying just enough per se. SEE ALSO: A Fictional Read more


“The Impossible Marriage” – Stunt or a Cover-up Story?

If you thought that Omnicom and Publicis were close to a merger of the century, you are quite wrong. We believed for some time now that the impossible is going to happen, that the two agency giants are going to unite, and we very much believed in all the information served online. SEE ALSO: BBDO NY’s Branded Read more


How Vodafone Preserved a Nearly Extinct Language Through Friendship

As one of the biggest European cellphone operator, Vodafone understands that the basis of understanding is mutual communication. This is the reason why the brand emphasized the necessity and importance through the latest campaign dubbed “Firsts” (created by Jung von Matt/Alster) which has the aim to revive the Mexican language Ayapaneco, currently spoken by only two Read more