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Canal+ Celebrates Cannes With Movie Inspired Posters

The French TV station Canal+ has found a way to praise the currently-ongoing Cannes Film Festival with a quirky campaign based on a set of redesigned movie posters. The channel’s traditional “+” trademark has served as a visual basis for replacing the key poster elements and succesfully managed to maintain a visual clarity and a humorous tone. SEE ALSO: The Read more

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Listerine Wants to Be Your Best Friend This Summer

As the biggest sporting spectacle of the year comes closer, so is the sponsorship fever surrounding it. Seeing as how Johnson & Johnson’s is the fourth biggest consumer brand present in Brazil, Listerine is being pushed for a World Cup sponsorship for a reason. Following the 2012 “Power to Your Mouth” campaign that reached high Read more

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IKEA’s Cardboard Cutouts Bring Joy to Homeless Dogs

In order to encourage people to adopt homeless dogs and to find them a new owner, IKEA and DDB Singapore together with animal shelters Save Our Dogs and Animal Lovers League came up with an unusual way of advertising homeless dogs. Namely, they took photos of 26 real shelter dogs who are waiting for adoption, made a Read more

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Misereor Social Swipe Abolishes Excuses for Not Donating

Have you ever been interested in donating and helping the ones in need? Yet somehow, the time isn’t always on your side and you end up doing nothing about it? To prevent this omnipresent fact, Misereor, an organization that has been fighting for decades against poverty and injustice in the world, came up with the idea of Read more

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Coca-Cola Personifies Happiness in Numerous Forms

Coca-Cola has been incredibly busy lately. From launching a water brand to supporting migrant workers, the mega-brand has been showcasing an array of initiatives, some wonderfully creative and others simply feel-good. Here we highlight some of the brand’s recent identity boosters:   Hello Happiness Phone Booth To support South Asian workers who travel to Dubai Read more

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These Are the World’s First Facebook Video Ads

Just months after Facebook announced video ads as a new advertising option, Progressive Insurance became the first to take advantage of this by unveiling their “Baby Man” campaign, where the main character is a guy in his 30s portraying as a little baby. Arnold Worldwide was responsible for the ads and the agency had a difficult task to Read more

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CNA Speaking Exchange: Learning is Connecting

Brazilian language school CNA created a truly emotional campaign in order to promote their latest educational program titled “Speaking Exchange”, making the learning process more human and real. Along with agency FCB they came up with the idea of connecting young, knowledge-hungry Brazilians with elderly Americans living in retirement homes. SEE ALSO: BBDO NY’s Branded Autism Awareness Ads are Dead Read more

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Be the Master of Grill with Tramontina’s Barbecue Bible

There’s only one way of making a good barbecue, and there’s no cookbook that can teach you how to do it – you simply feel it or you don’t. But the Brazil-based kitchen supply company – Tramontina presented The Bible of Barbecue in order to lead you through a process in most practical way possible. Read more

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Nivea Keeps Your Babies Safe in More than One Way

Devoting themselves fully this time to those who seek some extra attention – the little ones who needs protection of any kind, Nivea Sun teamed up with FCB São Paolo eager to do more than usual in order to make them safe. Aware of the amount of stress parents are exposed when spending time at Read more

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Coke’s New Pong-like Arcade Hits the Sweet Eco Spot

Coca-Cola came up with an interesting idea aiming to encourage recycling in the city of Bangladesh where the amount of garbage has incredibly risen over the time. Teaming up with with Grey Dhaka, the soda brand created a game powered by empty plastic bottles instead of coins. “Happiness Arcade” is the Pong-like-game-machine and all the user Read more

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