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CIF App Takes Down Racist Graffiti

You encounter an aggressive racist message on the wall while taking a walk in Romania. Take your smart phone out of your bag or your pocket, take a picture and hit send. If you come back in a couple of days to that very place, you will find no graffiti. What a great app! AD Read more

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That Coca-Cola Bottle Is No Longer What It Seems

As the megabrand that it is, Coca-Cola continues to expand its creative repertoire. This time, the brand is showcasing its multi-functionality and – of course – its ability to bring people together in harmony. The following three campaigns are Coca-Cola’s most recent attempts at open happiness:   Friendly Twist Developed by Leo Burnett’s Colombian office, this Read more

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When a Brand is Iconic, Words are Not Required

After a lifetime of existence and the fact that at some point along the journey they became world’s largest chain of hamburger fast food restaurants, McDonald’s will launch the possibly simplest campaign ever probably thinking their success doesn’t need to be embellished any more – it’s saying just enough per se. SEE ALSO: A Fictional Read more

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“The Impossible Marriage” – Stunt or a Cover-up Story?

If you thought that Omnicom and Publicis were close to a merger of the century, you are quite wrong. We believed for some time now that the impossible is going to happen, that the two agency giants are going to unite, and we very much believed in all the information served online. SEE ALSO: BBDO NY’s Branded Read more

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How Vodafone Preserved a Nearly Extinct Language Through Friendship

As one of the biggest European cellphone operator, Vodafone understands that the basis of understanding is mutual communication. This is the reason why the brand emphasized the necessity and importance through the latest campaign dubbed “Firsts” (created by Jung von Matt/Alster) which has the aim to revive the Mexican language Ayapaneco, currently spoken by only two Read more

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Canal+ Celebrates Cannes With Movie Inspired Posters

The French TV station Canal+ has found a way to praise the currently-ongoing Cannes Film Festival with a quirky campaign based on a set of redesigned movie posters. The channel’s traditional “+” trademark has served as a visual basis for replacing the key poster elements and succesfully managed to maintain a visual clarity and a humorous tone. SEE ALSO: The Read more

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Listerine Wants to Be Your Best Friend This Summer

As the biggest sporting spectacle of the year comes closer, so is the sponsorship fever surrounding it. Seeing as how Johnson & Johnson’s is the fourth biggest consumer brand present in Brazil, Listerine is being pushed for a World Cup sponsorship for a reason. Following the 2012 “Power to Your Mouth” campaign that reached high Read more

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IKEA’s Cardboard Cutouts Bring Joy to Homeless Dogs

In order to encourage people to adopt homeless dogs and to find them a new owner, IKEA and DDB Singapore together with animal shelters Save Our Dogs and Animal Lovers League came up with an unusual way of advertising homeless dogs. Namely, they took photos of 26 real shelter dogs who are waiting for adoption, made a Read more

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Misereor Social Swipe Abolishes Excuses for Not Donating

Have you ever been interested in donating and helping the ones in need? Yet somehow, the time isn’t always on your side and you end up doing nothing about it? To prevent this omnipresent fact, Misereor, an organization that has been fighting for decades against poverty and injustice in the world, came up with the idea of Read more

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Coca-Cola Personifies Happiness in Numerous Forms

Coca-Cola has been incredibly busy lately. From launching a water brand to supporting migrant workers, the mega-brand has been showcasing an array of initiatives, some wonderfully creative and others simply feel-good. Here we highlight some of the brand’s recent identity boosters:   Hello Happiness Phone Booth To support South Asian workers who travel to Dubai Read more

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