Brand Innovation: Facts vs. Fables #2

Innovation is never easy – witness the results of the most recent Nielsen Breakthrough Innovation Report, which states that, of the 3,522 new products launched in 2013, only 12 achieved the distinctiveness, relevance, and revenue that mark a real breakthrough. Unfortunately, many brand organizations seem to think that a difficult challenge requires a difficult process. Read more


Infographic: Brands Play a More Significant Role in Smaller vs. Larger Purchases

It’s inherently obvious that consumer behaviors differ for large purchases (think over $1000) versus small purchases (less than $10), but have you thought about how they manifest specifically? Our friends from SapientNitro have analyzed consumer purchasing behaviors from pre-purchase to purchase to post-purchase through a recent online survey. They’ve condensed it into a nice little infographic that Read more


What Could George Jetson Teach Us about the Cannes Lions Festival of Creativity?

One of the most interesting things about brand communications is how it continuously evolves. In the early days of the “Ad” business, the revered role of original thought and expression was strictly reserved for “creatives.” Copywriters and art directors were the ones exclusively entitled to wear the “badge” or claim to be “the goods” behind Read more


Luxury Ads? Think Again — Loews Hotel Uses Instagram Photos Instead of Professional Ones

Loews Hotel and Resorts recently took a user-generated approach to advertising. With the help of Catch Agency, they released several eye-catching ads using the photos of authentic travelers who actually stayed in one of twenty-two Loews Hotels and Resorts. The plan was to find photos taken at one of their properties and add them as they Read more


Design Students Turn KLM’s Business Class into A Series of Travel Products

As a part of its business class interior overhaul, Dutch air company KLM invited students from the Design Academy Eindhoven to re-purpose old materials and create new travel items. With help from agency DDB & Tribal Amsterdam, the airline came up with the project “Plane to Product” and it yielded some interesting results. KLM took Read more


Brand Innovation: Facts vs. Fables #1

We interviewed several brand innovation firms for Branding Roundtable #12,  and during that process gravitytank mentioned having created a storybook series of lessons on innovation as a gift for clients – so we challenged them to turn it into a more widely accessible resource. They responded by bringing the previously limited-edition, print-only stories to life in fun, instructive Read more


Judgment Day: Rebuilding an Agency through Creativity and Connectivity

Judgment Day is a new series highlighting the backgrounds, philosophies, and work ethics of judges throughout various international industry awards. Bm’s New York team had the pleasure of attending this year’s New York Festivals World’s Best Advertising awards. With an Executive Jury of some of the most talented and dedicated creative officers from around the globe, our Read more


Google Street View Is the World’s First Online Driving Test

One of the world’s most frequently mentioned topics is the future of the automobile industry, and the predictions of how the cars of tomorrow will look like, but the future of driver training tends to be set aside. The Romanian Automobile Club (ACR) in collaboration with ad agency Publicis Bucharest dealt with that specific issue by Read more

Startup Stock Photos

Marketers, Finding Your Perfect Agency Can’t Be Automated

From Match.com and OkCupid to Hinge and Tinder, online and mobile applications are taking the dating world by storm, however, the algorithm-driven processes used by these sites don’t work for finding agency relationships. Data-centric tools such as Sortlist claim to help marketers find their “soul mate” agency, much like what Match.com promises to do for Read more


NBC Rio 2016 Logo Revealed

There is just a little over 450 days until the Summer 2015 Olympic Games, but the wait for NBC’s Rio 2016 logo is over. The logo, created by NYC based Trollbäck + Company, has morphed NBC’s iconic shield used in previous years and added the colors of the Brazilian flag which were then mixed together with the Read more