Design Students Turn KLM’s Business Class into A Series of Travel Products

As a part of its business class interior overhaul, Dutch air company KLM invited students from the Design Academy Eindhoven to re-purpose old materials and create new travel items. With help from agency DDB & Tribal Amsterdam, the airline came up with the project “Plane to Product” and it yielded some interesting results. KLM took Read more


Brand Innovation: Facts vs. Fables #1

We interviewed several brand innovation firms for Branding Roundtable #12,  and during that process gravitytank mentioned having created a storybook series of lessons on innovation as a gift for clients – so we challenged them to turn it into a more widely accessible resource. They responded by bringing the previously limited-edition, print-only stories to life in fun, instructive Read more


Judgment Day: Rebuilding an Agency through Creativity and Connectivity

Judgment Day is a new series highlighting the backgrounds, philosophies, and work ethics of judges throughout various international industry awards. Bm’s New York team had the pleasure of attending this year’s New York Festivals World’s Best Advertising awards. With an Executive Jury of some of the most talented and dedicated creative officers from around the globe, our Read more


Google Street View Is the World’s First Online Driving Test

One of the world’s most frequently mentioned topics is the future of the automobile industry, and the predictions of how the cars of tomorrow will look like, but the future of driver training tends to be set aside. The Romanian Automobile Club (ACR) in collaboration with ad agency Publicis Bucharest dealt with that specific issue by Read more

Startup Stock Photos

Marketers, Finding Your Perfect Agency Can’t Be Automated

From and OkCupid to Hinge and Tinder, online and mobile applications are taking the dating world by storm, however, the algorithm-driven processes used by these sites don’t work for finding agency relationships. Data-centric tools such as Sortlist claim to help marketers find their “soul mate” agency, much like what promises to do for Read more


NBC Rio 2016 Logo Revealed

There is just a little over 450 days until the Summer 2015 Olympic Games, but the wait for NBC’s Rio 2016 logo is over. The logo, created by NYC based Trollbäck + Company, has morphed NBC’s iconic shield used in previous years and added the colors of the Brazilian flag which were then mixed together with the Read more


Barley the Billboard Dog Will Win Your Heart

Visitors of the Westfield Stratford City shopping mall in East London were part of one of the most unique digital campaigns ever. The #LookingForYou campaign was launched this week by Battersea Dogs & Cats Home, a U.K. animal shelter, and it uses interactive technology to raise awareness of their cause. Volunteers of this animal shelter Read more


How to Properly Raise Awareness about Colon Cancer

Having colon or rectal cancer is really a sensitive topic for most people. Usually avoided and uncomfortable to talk about, it is currently the second deadliest cancer in America, according to the American Cancer Society, so it shouldn’t be a taboo! Fortunately, there are those who do their best to attract people’s attention and they are Read more


The 56 Original Ingredients in Jägermeister

It takes 56 parts, 3 great artists and one creative idea to make a campaign that both people within the advertising industry and the consumers will talk about–or at least, so is the case with the new Jägermeister campaign for the US market, called “56 Parts. Best as One.” NYC-based Deutsch agency gathered artists Olivia Read more


Coca-Cola’s New Campaign Will Put a :D On Your Face

Smiley-faces are at the center of Coke’s latest Emoticoke ad campaign. Devised by DDB Puerto Rico, the brand has registered URLs made up entirely of emojis. Whether they’re grinning, crying tears of joy, or cheekily sticking their tongues out, typing in any of them in a mobile web browser followed by ‘.ws’ leads to a special landing Read more